SFA, Marketing Planning and Analysis

About the role

We are seeking a data-driven and analytical Senior Analyst to join our Strategy and Analytics team. This role is perfect for a professional with strong quantitative skills and a passion for streaming media who wants to directly influence content decisions through data insights. You will be responsible for analyzing viewer behavior, measuring content performance, and providing actionable recommendations that shape our content slate and platform strategy as we launch and scale Wonder.

This is a unique opportunity to build the data analytics function at a mission-driven streaming platform from the ground up. Your insights will directly influence what content we produce, how we acquire and retain subscribers, how we optimize our marketing investments, and how we scale Wonder profitably. You'll work closely with creative, marketing, finance, and executive teams, seeing the immediate impact of your analysis on real business decisions. Join a company where data meets purpose and help us prove that values-based content can captivate a global audience while building a sustainable, high-growth streaming business.

Key Responsibilities

• Marketing Planning & Strategic Analysis: Partner with marketing leadership to provide financial oversight and strategic analysis for a broad portfolio of brand-building initiatives, including community engagement programs, strategic partnerships, social media initiatives, and experiential marketing. 
• Content Performance Analysis: Track and analyze viewership metrics across our streaming platform, including completion rates, engagement patterns, audience retention (hours viewed, repeat views), and content discovery to evaluate the success of original productions and licensed content.
• Streaming Metrics and Unit Economics: Strategically evaluate key streaming platform metrics including Customer Acquisition Cost (CAC), subscriber churn rates, retention cohorts, payback periods, and customer lifetime value (LTV) to optimize marketing spend and inform content investment decisions.
• Marketing ROI Analysis: Measure and analyze marketing return on investment across all channels and initiatives by developing attribution models and performance benchmarks and translate performance data into actionable insights that inform budget allocation and strategic decision-making.
• Subscriber Analytics and Forecasting: Monitor subscriber acquisition, retention, and churn patterns, building predictive models to forecast growth, identify at-risk subscribers, and develop strategies to improve retention through content and engagement initiatives.
• Audience Insights and Segmentation: Conduct deep-dive analyses on viewer demographics, preferences, viewing hours, and behavior to identify audience segments and inform content acquisition, marketing, and programming strategies that maximize engagement and minimize churn.
• A/B Testing and Experimentation: Design and analyze experiments related to content presentation, user interface, promotional strategies, and recommendation algorithms to optimize user experience, viewing hours, and retention metrics.
• Reporting and Visualization: Build comprehensive dashboards and reports for leadership, production teams, and content executives, translating complex data into clear, actionable insights that drive decision-making around CAC optimization, churn reduction, and Marketing ROI.

Qualifications

• Bachelor's degree in Data Science, Statistics, Economics, Mathematics, Computer Science, or a related quantitative field.
• 4-6 years of experience in data analytics, preferably within streaming media, entertainment, subscription businesses, or technology companies with exposure to CAC, churn, retention metrics, and marketing analytics.
• Advanced proficiency in SQL and data visualization tools (Tableau, Looker, or similar); experience with Python or R for statistical analysis is a plus.
• Strong understanding of streaming platform metrics, subscription business economics, marketing attribution, content performance measurement, and cohort-based retention analysis.
• Excellent analytical and problem-solving skills with the ability to extract insights from large, complex datasets and translate them into strategic recommendations.
• Clear communication skills with experience presenting data-driven recommendations to both technical and non-technical stakeholders.
• Passion for entertainment content and understanding of what drives viewer engagement, retention, and satisfaction.

Salary & Benefits:

Salary: $120K - $180K

Benefits, FSA, 401k

The Wonder Project, Inc. is an equal employment opportunity employer. All employees and applicants are evaluated on the basis of their qualifications, consistent with applicable state and federal laws. In addition, The Wonder Project, Inc. will provide reasonable accommodations for qualified individuals with disabilities. The Wonder Project, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and federal law.