Base44 is looking for a Brand Advocate to be the face of our platform for builders worldwide. In this role, you’ll create content that educates and inspires - from tutorials and guides to social videos and live demos - helping anyone learn to build with Base44. You’ll grow our presence across social channels, engage with our community, and show the world what’s possible when anyone can build software at the speed of thought.

We’re searching for someone who thrives at the intersection of technology and community, able to explain complex ideas simply, build trust across platforms, and personify Base44’s brand with clarity, precision, and flair. Basically, you put the vibe in vibe coding.

This role is essential to unlocking our next phase of adoption, helping us scale from early momentum to a thriving global builder community. On a day-to-day basis, you will:

• Be the face of Base44 for builders worldwide: represent our platform in online communities, on social channels, and at events, building authentic relationships and sparking conversations

• Create content that educates and inspires: tutorials, guides, demos, blogs, videos, and livestreams that make building with Base44 approachable and exciting

• Grow our presence across platforms: engage builders on X, LinkedIn, Discord, Reddit, and beyond, bringing Base44 into the conversations that matter

• Keep our community informed: showcase new features, integrations, and community projects in clear, technically accurate, and engaging ways

• Surface insights: bring feedback, and emerging needs from builders back to our product, social, and support teams to help shape Base44’s roadmap

• 2+ years of experience as a developer advocate, solutions architect, engineer, or in a technical community-facing role

• Proven ability to create credible technical content (blogs, demos, docs, tutorials) that developers and tech-savvy audiences read and use

• Strong presence in online communities (X, LinkedIn, Discord, Reddit, etc.) with the ability to add value in conversation rather than just promote a product

• Excellent communication skills—able to explain complex technical concepts simply and clearly to different audiences

• Comfortable representing a brand publicly, from X posts to reddit threads and more

• Entrepreneurial spirit, hands-on mindset, and willingness to experiment and adapt quickly in a fast-moving environment

• Curiosity about AI-driven development, no-code platforms, and the future of how people build software—a must

We're Base44, a newly acquired part of Wix, on a mission to change how software gets built. Our AI-powered platform empowers anyone to create custom software applications using natural language—no traditional coding required. Operating like a startup within Wix, we're fast, collaborative, and focused on turning complex problems into simple, powerful solutions.

We exist for creators, solo founders, startups, entrepreneurs, side hustlers, and everyone who wants to turn their ideas into reality. Whether you're launching a product, validating a concept, or exploring a hunch, Base44 helps you build it.

We're growing fast, the opportunity is huge, and with your help, our user-driven growth can become unstoppable.

***

Expected base compensation salary range $205,000 - $ 230,000. In addition to base pay you will receive company RSUs as part of the compensation package.

Final package may vary and will be determined by various factors including location the role is expected to be performed, shift, candidate profile and ideal qualifications.

For U.S. employees, this role is currently eligible for a benefit package that includes competitive medical, dental and vision insurance, a retirement savings plan, wellness benefits, travel expenses and subsidized lunch no matter where you live.

Other benefits vary from country to country. You’ll get a detailed offer at the final stages of the hiring process, though salary expectations may be discussed earlier in the process.