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Director of Sales and Marketing
full-time•Brewster•$80k - $98k
About this role
Wingate Residences at Pleasant Bay
Schedule: Full-Time
Salary: $80,000-98,000 per year. Plus Bonus
Benefits: 401K, Health, Dental, Vision Insurance
Your Career. Your Calling. Our Commitment to Exceptional Care.
At Wingate Living, we're more than just senior living--we're builders of lifestyles, friendships, and communities you'll be proud to be part of. As a family-owned company with over 30 years of experience throughout Massachusetts and Rhode Island, we offer a unique blend of healthcare and hospitality through a full continuum of premier services.
Join us, and bring your passion, expertise, and heart to a team that truly values you.
Director of Sales and Marketing
Job Purpose: The Director of Sales and Marketing is responsible for leading and executing marketing and referral strategies that drive qualified leads, move-ins, and sustained occupancy growth. This role works in close partnership with the Executive Director and the Vice President of Marketing and Sales to align strategy, outreach, performance metrics, and results.
Responsibilities and Position Requirements:
- Lead marketing, sales, and referral development initiatives to achieve move-in, call activity, and occupancy goals.
- Partner with the Executive Director and VP of Marketing and Sales to set, track, and achieve monthly and quarterly performance targets.
- Serve as the primary external brand ambassador for the community in all outreach, marketing, and referral activities.
- Build, manage, and expand strategic referral relationships with healthcare providers, community organizations, and key influencers.
- Develop and execute targeted referral and outreach strategies, including networking events, presentations, and community engagement.
- Utilize the CRM to accurately track leads, activities, follow-ups, and outcomes, ensuring timely documentation and data integrity.
- Analyze CRM and performance data to monitor pipeline health, conversion rates, and trends, adjusting strategies as needed.
- Maintain a professional social media presence aligned with Wingate Living’s brand and marketing strategy.
- Collaborate with the Digital Marketing Director and PR partners to support media opportunities, announcements, and storytelling.
- Identify new referral opportunities and community partnerships aligned with market demand and growth goals.
- Model Wingate Living’s 5-Star service culture through professionalism, compliance, and continuous improvement.
- Perform additional duties as assigned.
What you'll do
- The Director of Sales and Marketing is responsible for leading marketing and referral strategies to drive qualified leads and occupancy growth. This includes partnering with leadership to set performance targets and serving as the brand ambassador for the community.
About Wingate Living
Wingate Living is a family owned and privately held company that was formed over 20 years ago to meet the challenges facing the senior long term care industry. Based in Needham, MA, Wingate is the Northeast’s premier provider of healthcare and hospitality for seniors and delivers exceptional independent and assisted living, memory care, and skilled nursing in Massachusetts and Rhode Island. With select communities offering special programs in Memory and Dementia Care, Ventilator Care, Pulmonary Rehabilitation and more, Wingate is dedicated to providing the best in clinical care.
Wingate’s mission is to enhance the lives of its residents and their families by providing exceptional senior care with compassion, dignity and grace. As a family-owned business, we take great pride in our warm and welcoming communities and share principles of respect, loyalty and trust with our dedicated caregivers and everyone we serve. For more information, visit www.wingatehliving.com
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Frequently Asked Questions
What does Wingate Living pay for a Director of Sales and Marketing?
Wingate Living offers a competitive compensation package for the Director of Sales and Marketing role. The salary range is USD 80k - 98k per year. Apply through Clera to learn more about the full compensation details.
What does a Director of Sales and Marketing do at Wingate Living?
As a Director of Sales and Marketing at Wingate Living, you will: the Director of Sales and Marketing is responsible for leading marketing and referral strategies to drive qualified leads and occupancy growth. This includes partnering with leadership to set performance targets and serving as the brand ambassador for the community..
Is the Director of Sales and Marketing position at Wingate Living remote?
The Director of Sales and Marketing position at Wingate Living is based in Brewster, Massachusetts, United States. Contact the company through Clera for specific work arrangement details.
How do I apply for the Director of Sales and Marketing position at Wingate Living?
You can apply for the Director of Sales and Marketing position at Wingate Livingdirectly through Clera. Click the "Apply Now" button above to start your application. Clera's AI-powered platform will help match your profile with this opportunity and guide you through the application process.