About this role
Social Media Manager
Salary: £55,000 -£57,000 dependant on skills & experiences + bonus + bens
Location: Holborn, hybrid working 3 days in the office, 2 days working from home/another location
Team: Brand Marketing
We’re on an exciting journey – and we want you to be part of it.
Premier Inn is evolving. We’re shaping a new strategy, redefining how we speak to our customers, and putting more power behind our social media presence than ever before. This is your chance to join us at a pivotal moment and make a real impact.
About the Role
As our Social Media Manager, you’ll be the driving force behind our social media strategy – connecting it seamlessly with our brand vision. You’ll lead the charge in creating content that resonates, engages, and inspires, helping us reach new audiences, especially younger demographics. From organic social planning to paid media insights, you’ll know what works, what doesn’t, and what’s next.
What You’ll Do
- Shape the Strategy: Develop and implement a best-in-class social media strategy aligned with our brand goals.
- Create & Curate: Build compelling content month by month, ensuring tone of voice and visual appeal hit the mark.
- Stay Ahead: Keep your ear to the ground on social trends, competitor activity, and emerging platforms.
- Collaborate: Work across multiple stakeholders and partner with media giants like Meta, TikTok, and LinkedIn.
- Measure & Optimise: Analyse performance, report on success, and use data to drive continuous improvement.
- Lead & Inspire: Manage a Social Media Executive and guide influencer marketing initiatives.
What We’re Looking For
- A social media expert with big brand experience (agency or client-side).
- Strategic thinker with hands-on knowledge of organic social plans and a good understanding of paid media.
- Strong sense of tone of voice, visual aesthetics, and what works for different audiences.
- Confident working with senior stakeholders and media partners.
- Analytical mindset – comfortable using data to inform decisions.
- Desirable: Team management and influencer marketing experience.
Why Join Us?
This is more than a job – it’s a chance to shape the future of one of the UK’s most loved brands. You’ll have the freedom to innovate, the support of a passionate team, and the opportunity to make a tangible impact on our brand’s social presence.
We are proud to have been recognised as a Top Employer for 14 consecutive years, voted a top apprenticeship employer by Department of Education and Rate my Apprenticeship, this year we placed #10 in the Stonewall Workplace Equality Index for our commitment to LGBTQIA+ inclusion at Whitbread and have been awarded as a Top 25 Exemplary Employer in the Investing in Ethnicity Parliamentary Matrix as the only hospitality company leading the way in terms of Inclusion.
Other facts
About Whitbread
Whitbread PLC is the owner of the UK’s favourite hotel chain, Premier Inn, as well as restaurant brands, Beefeater, Brewers Fayre, Table Table, Bar + Block and Cookhouse and Pub.
Whitbread employs more than 35,000 people in more than 1,200 Premier Inn hotels and restaurants across the UK and Germany, serving over five million customers every month.
At Whitbread we are committed to being a force for good in the communities in which we operate. Our Sustainability programme, ‘Force for Good’ is focused on enabling people to live and work well and is built around three pillars of Opportunity, Community and Responsibility.
Whitbread PLC is listed on the London Stock Exchange and is a constituent of the FTSE 100. It is also a member of the FTSE4Good Index.
What you'll do
- As the Social Media Manager, you will develop and implement a social media strategy that aligns with the brand's goals. You will create engaging content and analyze performance to drive continuous improvement.
Ready to join Whitbread?
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