About this role
Digital Product Design Lead
Location: Hybrid – Minimum 3 days/week in our Holborn office, London (EC1N 2TD)
Salary: £75,000 - £80,000 dependant on skills and experiences
Shape the Future of Sleep
At Premier Inn, we believe that a great night’s sleep can change everything. As the UK’s largest hotel brand with over 800 locations, we’re on a mission to make every stay seamless, comforting, and memorable. Now, we’re looking for a Lead UX Designer to join our dynamic Digital Product team and redefine how millions of guests experience our brand online.
Why This Role Matters
This is more than a design job — it’s a chance to lead the transformation of our digital guest journey. From dreaming about a getaway to checking in with ease, you’ll craft experiences that are intuitive, delightful, and unmistakably Premier Inn.
What You’ll Do
- Lead the vision for UX across our web and mobile platforms, creating experiences that are simple, elegant, and impactful.
- Champion the guest journey — from discovery and booking to check-in and beyond — ensuring every touchpoint reflects our brand’s warmth and reliability.
- Collaborate cross-functionally with brand, product, and engineering teams to build and evolve our design systems and visual language.
- Inspire and influence — present your work to stakeholders and senior leadership, guiding strategic decisions with clarity and creativity.
- Solve real problems — dive deep into user insights and data to design solutions that make every interaction feel effortless.
Who You Are
You're a strategic thinker, a passionate designer, and a natural leader. You thrive in fast-paced environments and know how to turn complex challenges into elegant solutions.
Essential Knowledge & Skills
- Deep understanding of eCommerce, digital product development, and agile methodologies.
- Expertise in interaction design, visual/motion design, and user research.
- Mastery of tools like Figma, Miro, and prototyping software.
- Strong communicator — able to translate technical and commercial concepts into compelling design narratives.
- Experience building and scaling design systems in high-traffic digital environments.
Experience You Bring
- Proven track record in senior product design roles with a standout portfolio.
- Experience leading UX strategy and alignment sessions with stakeholders at all levels.
- Significant hands-on experience designing complex interfaces for web and mobile applications.
We are proud to have been recognised as a Top Employer for 14 consecutive years, voted a top apprenticeship employer by Department of Education and Rate my Apprenticeship, this year we placed #10 in the Stonewall Workplace Equality Index for our commitment to LGBTQIA+ inclusion at Whitbread and have been awarded as a Top 25 Exemplary Employer in the Investing in Ethnicity Parliamentary Matrix as the only hospitality company leading the way in terms of Inclusion.
Other facts
About Whitbread
Whitbread PLC is the owner of the UK’s favourite hotel chain, Premier Inn, as well as restaurant brands, Beefeater, Brewers Fayre, Table Table, Bar + Block and Cookhouse and Pub.
Whitbread employs more than 35,000 people in more than 1,200 Premier Inn hotels and restaurants across the UK and Germany, serving over five million customers every month.
At Whitbread we are committed to being a force for good in the communities in which we operate. Our Sustainability programme, ‘Force for Good’ is focused on enabling people to live and work well and is built around three pillars of Opportunity, Community and Responsibility.
Whitbread PLC is listed on the London Stock Exchange and is a constituent of the FTSE 100. It is also a member of the FTSE4Good Index.
What you'll do
- Lead the vision for UX across web and mobile platforms, creating intuitive and impactful experiences. Champion the guest journey, ensuring every touchpoint reflects the brand's warmth and reliability.
Ready to join Whitbread?
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