About this role
CRO Manager
Location: Holborn
Function: Marketing
Are you obsessed with traffic sources, trading performance, and customer journeys? Do you thrive in fast-paced environments where data drives decisions and design shapes outcomes? If so, we want you to lead the charge in our Promotions, Campaigns & Search domain.
We’re looking for an CRO Manager (Internally know as Ecommerce Manager) who’s ready to own and optimise one of the most commercially critical areas of our digital experience. You’ll be at the heart of driving performance, shaping content, and influencing how customers discover and engage with our brand.
What You’ll Do
- Trade smarter, not harder: Use established journeys and real-time data to drive commercial outcomes and optimise for the here and now.
- Own the domain: Lead the strategy and execution for Promotions, Campaigns & Search, ensuring every touchpoint is commercially sound and customer-focused.
- Be the voice of performance: Monitor, analyse, and report on KPIs, turning insights into action and influencing stakeholders across the business.
- Shape the experience: Have the final say on design and content within your domain, guided by what customers love (and what they don’t).
- Test, learn, repeat: Drive experimentation through A/B testing, personalisation, and optimisation frameworks.
- Collaborate cross-functionally: Work closely with product, analytics, marketing tech, and commercial teams to deliver seamless, high-performing journeys.
What You’ll Bring
- A sharp commercial mindset and passion for trading performance.
- Advanced analytical skills and a love for data-driven decision-making as well as proven experience with either Adobe or Google Analytics.
- Proven experience in ecommerce, ideally with domain ownership.
- Expertise in personalisation, conversion rate optimisation, and experimentation.
- A customer-first approach to design, content, and user experience.
- Confidence to influence product roadmaps and cross-functional priorities.
Why Join Us?
This is your chance to make a real impact in a high-visibility role. You’ll be empowered to shape the future of how customers interact with our brand, backed by data, creativity, and a collaborative team.
Ready to trade better and lead smarter? Apply now and be the driving force behind our digital success.
We are proud to have been recognised as a Top Employer for 14 consecutive years, voted a top apprenticeship employer by Department of Education and Rate my Apprenticeship, this year we placed #10 in the Stonewall Workplace Equality Index for our commitment to LGBTQIA+ inclusion at Whitbread and have been awarded as a Top 25 Exemplary Employer in the Investing in Ethnicity Parliamentary Matrix as the only hospitality company leading the way in terms of Inclusion.
Other facts
About Whitbread
Whitbread PLC is the owner of the UK’s favourite hotel chain, Premier Inn, as well as restaurant brands, Beefeater, Brewers Fayre, Table Table, Bar + Block and Cookhouse and Pub.
Whitbread employs more than 35,000 people in more than 1,200 Premier Inn hotels and restaurants across the UK and Germany, serving over five million customers every month.
At Whitbread we are committed to being a force for good in the communities in which we operate. Our Sustainability programme, ‘Force for Good’ is focused on enabling people to live and work well and is built around three pillars of Opportunity, Community and Responsibility.
Whitbread PLC is listed on the London Stock Exchange and is a constituent of the FTSE 100. It is also a member of the FTSE4Good Index.
What you'll do
- The CRO Manager will lead the strategy and execution for Promotions, Campaigns & Search, focusing on driving performance and optimising customer engagement. They will monitor and report on KPIs, turning insights into actionable strategies.
Ready to join Whitbread?
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