About this role
Your responsibilities will include Support the entire product marketing team in project-based activities such as competitive analysis, purchase order creation and management, and model creation submissions Assist the category or planning lead with projects and strategies, including innovation workshops, product launch events, and KPIs Facilitate the selection of leading ideas & concepts through a rigorous evaluation process Develop winning go-to-market launch plans Assist in category strategy creation, adoption, and execution Bachelor's degree 2+ years of experience in Sales, Marketing, Engineering, Procurement, Logistics, or Finance Bachelor's degree in Marketing Global business experience Experience with product positioning and launching new products across integrated marketing campaigns Experience with consumer insights and defining marketing strategies to drive tangible business results Experience leveraging data and trends to generate insights and transform them into marketing strategies Experience with consumer-oriented product development processes Understanding of project management tools Experience working in effective project teams with familiarity of agile and lean principles Ability to plan and think strategically at a high level, but also develop tactical recommendations and execute them Ability to influence and lead others, including those outside of the Marketing function Ability to manage multiple projects simultaneously with a high degree of independence
Other facts
About Whirlpool
Life at home has been at the heart of our business for 110+ years - it is why we exist and why we are passionate about what we do. Beginning with our founders to the everyday actions of our people, our values have always kept us grounded -- Integrity, Respect, Inclusion & Diversity, One Whirlpool, Spirit of Winning. What we do at Whirlpool Corporation matters because consumers trust our brands. We never take that for granted and we work every day to earn that trust as we are committed to being the best kitchen and laundry company, in constant pursuit of improving life at home.
ABOUT WHIRLPOOL CORPORATION
Whirlpool Corporation (NYSE: WHR) is a leading home appliance company, in constant pursuit of improving life at home. As the only major U.S.-based manufacturer of kitchen and laundry appliances, the company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2024, the company reported approximately $17 billion in annual sales - close to 90% of which were in the Americas - 44,000 employees, and 40 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com.
What you'll do
- Support the product marketing team in project-based activities such as competitive analysis and model creation submissions. Assist in category strategy creation and execution, including product launch events and innovation workshops.
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