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Strategic Marketing Lead
full-timeSydney

Summary

Location

Sydney

Type

full-time

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About this role

Create your best future and join Brand and Marketing as Strategic Marketing Lead. 
  • Maternity leave cover - ending late Jan 2027
  • Full time hybrid role working in the office 2-3 days per week
  • Sydney or Melbourne location
What’s the role?
 
As Strategic Marketing Lead supporting Commercial & Regional Banking and Private Wealth, you will lead and inspire cross-functional teams to deliver marketing and channel initiatives that achieve the Group’s strategic objectives. Managing a team of marketing specialists you provide clear direction, coaching, and career development support. You will oversee the end-to-end execution of marketing plans, from strategy and briefing to multi-channel implementation. Use data-driven insights to measure performance, optimise campaigns, and report on results, ensuring continuous improvement and delivery against commercial targets.

What do I need?
  • Extensive experience in strategic marketing (B2B and B2C) within financial services.
  • Proven ability to lead teams and deliver marketing initiatives that drive commercial growth across ATL and BTL channels.
  • Strong background in navigating large, complex organisations and influencing outcomes.
  • Skilled at challenging and influencing executive stakeholders to achieve strategic objectives.
  • Highly adept at leveraging data and insights to attract and engage customers.
Why join us?
 
We’re obsessed with becoming our customers' #1 banking partner for life and we’re looking for people who are passionate about helping us achieve that goal. In return, we’re committed to making Westpac the best place to work in the country. Here are just a few of the ways we’re already doing that:
  • Special offers on banking products and discounts from top brands, including generous employee-only mortgage rates!
  • Flexible work arrangements to help you achieve a greater work/life balance, and a variety of leave options including Culture, Lifestyle and Wellbeing leave. 
  • Tailored learning and development opportunities to help your grow your career within the bank. 
  • Lots of opportunities to ‘give back’ to the Community by getting involved in our many volunteering initiatives.
Create your future today
 
To get started, simply click on the APPLY or APPLY NOW button.     
 
We’re all about creating a supportive and inclusive community. We welcome everyone – no matter your age, gender, background, or abilities. We also provide additional support to welcome our veterans, Indigenous Australians and neurodiverse community.
 
If you need any adjustments during the recruitment process, you can find out more information and additional contact details by visiting the "People with Disability and/or needing Accessibility Requirements" page on our website.  

Other facts

Tech stack
Strategic Marketing,B2B Marketing,B2C Marketing,Financial Services,Team Leadership,Marketing Initiatives,Commercial Growth,ATL Channels,BTL Channels,Data-Driven Insights,Performance Measurement,Campaign Optimization,Stakeholder Influence,Customer Engagement,Career Development,Cross-Functional Collaboration

About Westpac Group

From rescue helicopters to signing the Equator Principles, from paying super during parental leave to adding 'Touch ID'​ biometric technology to our banking apps and being first on the scene with a helping hand in times of crisis... we have a proud history of stepping up to be first for our customers, communities and people. As Australia’s first bank and Australia’s first company we put service at the heart of everything we do and our people are our priority.

We've grown up as a company and expanded both in Australia and throughout Asia, the United Kingdom and the United States. Now we are made up of your favourite financial institution names including Westpac, BankSA, St.George Bank, BT Financial Group, RAMs and Bank of Melbourne, a change of job doesn’t mean a change of employer at Westpac Group.

We've made a commitment to put our customers first in everything we do. This means creating fundamentally superior customer experiences for each customer, every time. We promise that when you meet with someone from Westpac Group, you'll be touched by their genuine dedication to helping our customers prosper and grow.

Westpac Group acknowledges the traditional owners as the custodians of this land, recognising their connection to land, waters and community. We pay our respects to Australia's First Peoples, and to their Elders, past and present.

Team size: 10,001+ employees
LinkedIn: Visit
Industry: Financial Services

What you'll do

  • Lead and inspire cross-functional teams to deliver marketing and channel initiatives that achieve strategic objectives. Oversee the end-to-end execution of marketing plans, utilizing data-driven insights to measure performance and optimize campaigns.

Ready to join Westpac Group?

Take the next step in your career journey

Frequently Asked Questions

What does a Strategic Marketing Lead do at Westpac Group?

As a Strategic Marketing Lead at Westpac Group, you will: lead and inspire cross-functional teams to deliver marketing and channel initiatives that achieve strategic objectives. Oversee the end-to-end execution of marketing plans, utilizing data-driven insights to measure performance and optimize campaigns..

Why join Westpac Group as a Strategic Marketing Lead?

Westpac Group is a leading Financial Services company.

Is the Strategic Marketing Lead position at Westpac Group remote?

The Strategic Marketing Lead position at Westpac Group is based in Sydney, New South Wales, Australia. Contact the company through Clera for specific work arrangement details.

How do I apply for the Strategic Marketing Lead position at Westpac Group?

You can apply for the Strategic Marketing Lead position at Westpac Group directly through Clera. Click the "Apply Now" button above to start your application. Clera's AI-powered platform will help match your profile with this opportunity and guide you through the application process. You can also learn more about Westpac Group on their website.