About this role
Position: Lead Generation Marketing Manager
Location: Virtual within company approved locations
Schedule: Monday-Friday, 8:00AM-5:00PM Eastern (Full-Time)
Who We Are:
West Shore Home is a technology-driven and industry-leading home improvement company specializing in high-quality and convenient remodels of Bathrooms, Flooring, Windows, and Doors. West Shore Home operates in over 40 locations nationwide and is home to over 3,000 employees!
Purpose of Position:
As a Lead Generation Marketing Manager at West Shore Home, you will oversee the relationships with third-party vendors who generate traffic and sales to West Shore Home including sourcing new lead partners, negotiating contracts, monitoring lead quality, and adapting campaign strategies to ensure the partners are meeting performance metrics to drive cost-effective revenue and growth.
Key Role Accountabilities:
- Independently source and negotiate new lead partners for pilot campaigns of up to $100,000.00 in monthly advertising spend.
- Manage existing lead partner relationships from end to end, including strategy development, quality control, performance management, and campaign adjustments to meet the performance targets provided.
- Monitor and evaluate campaign performance and outcomes of lead partners across all branches and product categories by reviewing performance KPI’s, developing forecast estimates, and identifying new potential revenue opportunities.
- Continuously refine and manage lead generation models for forecasting, performance management and goal attainment.
Minimum Requirements:
- 3+ years of experience in working with third-party lead generation agencies with strong analytical skills, required; experience with lead generation in the home services space, preferred.
- Bachelor’s degree in business, marketing, or another related field.
- Proven ability taking ownership of critical team objectives related to lead generation, pipeline creation, funnel efficiency, and ROI metrics to drive scalability and expansion.
- Experience managing and optimizing lead flows withing ActiveProspect (TrustedForm & LeadConduit) including setup, troubleshooting, validation, and partner integrations. Experience in working with online marketplaces for local services, such as Angi, is a plus.
Benefits:
- Comprehensive Health Insurance options (Medical, Dental, Vision, Accident, Life, Critical Illness, Short and Long-Term Disability)
- 401(k) Retirement Plan with company match
- HSA plan with company match
- Paid holidays and paid time off (PTO)
- Employee Referral Program
- Employee Discount Program
- Paid training and unlimited professional growth potential
The approximate salary range for this position is $70,000-75,000 annually. Please note that the pay range provided is a good faith estimate for the position at the time of posting. Final compensation may vary based on factors including but not limited to background, knowledge, skills, and abilities as well as geographic location of the position.
Please note: Applicants must be authorized to work in the United States at the time of their application on a full-time basis. The Company will not sponsor applicants for work visas.
Culture and Community:
We believe that when employees feel valued and supported, they perform at their best. Our dedication to fostering a strong, value-driven culture has consistently earned us the Top Workplaces USA award as one of the nation’s top employers, including recognition in Leadership, Purpose & Values, and Compensation & Benefits.
West Shore Home strives to Bring Happiness to Every Home® and that goes beyond our customers and employees. We support positive change in our communities by volunteering, giving back, and supporting nonprofits that make a difference. Learn more here: https://westshorehome.com/community/
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Other facts
About West Shore Home Recruiting
Since 2006, West Shore Home has continued to change the face of home improvement at the intersection of quality and convenience. Built on a foundation of integrity and innovation, we are committed to providing our customers with a new kind of home improvement experience - one that accommodates their needs and keeps in step with their fast-paced, modern lives.
What started as a local window & door replacement company in a small Pennsylvania suburb has grown into a technology-enabled home improvement powerhouse with over 3,000 employees across 21 states. With continued national expansion plans, we have committed ourselves to staying true to our roots with a customer-first mindset and an employee-centric culture.
While diverse in experience and background, we are tied together by one common goal - to become the America’s Most Admired Home Remodeling Brand®. By living out our core values and Bringing Happiness to Every Home®, each day sets us one step closer to an unrivaled customer experience across the country.
The foundation of our employee experience is our commitment to trust, respect, and mutual accountability while always challenging ourselves to Get Better Every Day. In recognizing your skills, experience, and character, we want you to help us Raise the Bar.
What you'll do
- The Lead Generation Marketing Manager will oversee relationships with third-party vendors to generate traffic and sales, including sourcing new partners and monitoring lead quality. The role involves managing existing relationships and adapting campaign strategies to meet performance metrics.
Ready to join West Shore Home Recruiting?
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