Senior Lead Marketing Strategy Consultant

About this role:

Wells Fargo is seeking a Senior Lead Marketing Strategy Consultant within the Growth Marketing team to lead branch channel activation to drive checking and deposits growth. 

Learn more about the career areas and lines of business at wellsfargojobs.com.

In this role, you will:

• Serve as the marketing point‑of‑contact for branch banking and build trusted relationships across branch leaders (Strategy, operations, tech, etc.)

• Define and co‑create branch growth playbooks by segment (mass vs. affluent)—set targeting, messaging, banker‑enablement, branch channel mix, and onboarding guidance

• Set the strategy for scaling deposit offers/incentives in branch CRM systems; establish test‑and‑learn and measurement plans 

• Architect the end‑to‑end in‑branch shopping journey, define experience and capability requirements (guided discovery tools, banker aids) and partner with CX/UX, Product, and Branch Tech on prioritization and scale

• Co-strategize on distributed marketing, design reusable email templates, and content to leverage bankers to drive new deposit accounts 

• Establish strategy and identify scalable ideas for localized marketing in strategic markets that ladder up to national objectives

• Run a structured intake/triage for branch requests; set SLAs and communicate timelines and status

• Define KPIs, dashboards, and reporting cadences; drive test‑and‑learn; publish post‑mortems and best practices

Required Qualifications:  

• 7+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Desired Qualifications:

• 7+ years of experience in growth/field marketing, retail banking marketing, or community/channel marketing; branch‑facing experience preferred.

• Strong stakeholder management, project management, and structured operating model creation.

• Data‑driven; comfortable with dashboards, test‑and‑learn approaches, and ROI analysis. 

• Familiarity with banking compliance/approvals; ability to work through ambiguity and create structure. 

• Excellent written/verbal communication; strong executive presence with market lead

• Experience leading cross‑functional launches across Product, Branch Ops, Brand, Analytics, Legal/Compliance, and MarTech; comfort with change windows and dependencies. 

Job Expectations:

• Ability to travel up to 10% of the time.

• This position offers a hybrid work schedule.

This position is not eligible for Visa sponsorship.

Posting Location(s):                                          

• 401 S Tryon St. – Charlotte, North Carolina 28202

• 333 Market St. – San Francisco, California 94105

Required locations listed.  

Pay Range
 

Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to achievements, skills, experience, or work location. The range listed is just one component of the compensation package offered to candidates.

Posting End Date:

*Job posting may come down early due to volume of applicants.

We Value Equal Opportunity

Wells Fargo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.

Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit’s risk appetite and all risk and compliance program requirements.

Applicants with Disabilities

To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo.

Drug and Alcohol Policy

Wells Fargo maintains a drug free workplace.  Please see our Drug and Alcohol Policy to learn more.

Wells Fargo Recruitment and Hiring Requirements:

a. Third-Party recordings are prohibited unless authorized by Wells Fargo.

b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.