This role is for one of the Weekday's clients
Salary range: Rs 300000 - Rs 500000 (ie INR 3-5 LPA)
Min Experience: 3 years
Location: Andheri West, Mumbai, India
JobType: full-time
Key Responsibilities
- Plan and execute digital marketing campaigns focused on data privacy, compliance, and regulatory awareness across multiple channels
- Create SEO-optimized content for blogs, webinars, landing pages, and social media platforms
- Develop and manage email marketing campaigns using platforms such as SendGrid, Zoho Campaigns, or Mailchimp to drive engagement and conversions
- Optimize website content and LinkedIn marketing initiatives to support lead generation through keyword research and performance tracking
- Support event marketing initiatives including webinars, sponsorships, and industry events to strengthen professional networks and brand visibility
- Track and analyze campaign performance using analytics and marketing tools, reporting on key metrics such as ROI, engagement, and lead quality
- Collaborate with cross-functional teams to create educational and thought-leadership content such as ebooks, whitepapers, infographics, and presentations
- Assist in executing inbound marketing strategies to nurture leads and improve conversion rates
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or a related field
- 2–3 years of experience in digital or B2B marketing; experience in legal, compliance, or SaaS domains is a plus
- Hands-on experience with SEO tools such as SEMrush or Ahrefs
- Proficiency in email marketing platforms including SendGrid, Zoho Campaigns, or Mailchimp
- Strong content writing and editing skills with basic knowledge of HTML/CSS for email campaigns
- Familiarity with design and content tools such as Figma and Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro)
- Basic understanding of data privacy and global compliance regulations (DPDP, GDPR, CCPA, PDPL) is an advantage
- Excellent communication skills with experience in LinkedIn marketing, professional networking, and event coordination
Key Skills
- Digital Marketing
- Content Marketing
- Email Marketing
- SEO & Search Engine Marketing
- Social Media & LinkedIn Marketing
- B2B & Inbound Marketing
- Brand Marketing
- Marketing Research & Strategy
- Marketing Analytics