Director of Product Marketing
full-time•Bnei Brak
About this role
Webz.io empowers cybersecurity, financial risk, media, and social monitoring organizations with critical open, deep, and dark web intelligence.
Our portfolio includes comprehensive API-based data solutions across the Open and Dark Web, as well as Lunar, our credential monitoring platform built on a product-led growth (PLG) motion, enabling proactive threat detection and risk mitigation.
We are seeking an experienced Director of Product Marketing to lead the marketing strategy across all Webz.io products, from Open and Dark Web data solutions with a strong focus on PLG motion for Lunar.
This role owns end-to-end marketing strategy and execution across demand generation, product marketing, and brand, working closely with product, sales, and leadership. The ideal candidate brings proven hands-on experience building and scaling PLG products, driving adoption, pipeline, and revenue, while strengthening brand visibility. The Marketing Director is a key member of Webz.io’s leadership team.
Responsibilities
- Marketing Strategy & Leadership - Own Webz.io’s overall marketing strategy across all products, aligning brand, product, demand, and growth initiatives with business goals. Lead with clear direction and strong execution.
- Brand & Positioning - Define and evolve the company’s market positioning and messaging. Strengthen brand awareness, credibility, and thought leadership across target markets.
- Demand Generation & Growth - Design and execute scalable demand generation programs to drive pipeline and revenue across inbound, outbound, paid media, and content.
- PLG Marketing Ownership - Own the marketing strategy for Lunar, Webz.io’s PLG credential monitoring platform. Drive product adoption, activation, engagement, and growth.
- Campaign Execution
- Market & Customer Insights - Monitor market trends, customer needs, and competitive landscape, and translate insights into clear marketing actions.
- Performance & Analytics - Define KPIs and measure the impact of marketing activities across PLG funnels, pipeline, and revenue. Share insights with leadership.
- Team & Collaboration - Build and lead a high-performing marketing team and work closely with Product, Sales, and Customer Success to ensure strong go-to-market alignment
Requirements
- 5+ years of senior marketing leadership experience in B2B SaaS companies
- Strong background in Product Marketing, Inbound Marketing, Demand Generation, and ABM
- Experience balancing PLG and sales-led/enterprise go-to-market motions - Strong Advantage
- Proven, hands-on experience building and scaling Product-Led Growth (PLG) products, including driving adoption, activation, and growth
- Native-level English with excellent written and verbal communication skills
- Deep familiarity with modern marketing stacks: marketing automation, CRM, paid media, analytics, and demand generation tools
- Solid understanding of SEO, web analytics, and performance marketing
- Highly data-driven, with experience measuring funnel performance, running BI reports, and optimizing campaigns based on insights
- Proven ability to translate strategy into execution and deliver measurable business results
- Comfortable moving between strategic leadership and hands-on execution
- Strong people leadership, collaboration, and communication skills
What we offer
- Our offices are workplaces that encourage an open culture. Everyone is a hands-on contributor and feels comfortable sharing ideas and opinions. We do what we love, and we love what we do!
- Excellent conditions of employment and competitive salary
- Dynamic, fun working environment
What you'll do
- The Director of Product Marketing will own the overall marketing strategy across all Webz.io products, focusing on demand generation, product marketing, and brand initiatives. This role involves leading a high-performing marketing team and collaborating closely with product, sales, and leadership.
About Webz.io
Webz.io, the leading provider of Big Web Data, transforms the vast pool of web data from across the open and dark web into structured, insight-ready web data, enabling businesses to make well-informed decisions.
Ready to join Webz.io?
Take the next step in your career journey
Frequently Asked Questions
What does a Director of Product Marketing do at Webz.io?
As a Director of Product Marketing at Webz.io, you will: the Director of Product Marketing will own the overall marketing strategy across all Webz.io products, focusing on demand generation, product marketing, and brand initiatives. This role involves leading a high-performing marketing team and collaborating closely with product, sales, and leadership..
Is the Director of Product Marketing position at Webz.io remote?
The Director of Product Marketing position at Webz.io is based in Bnei Brak, Tel-Aviv District, Israel. Contact the company through Clera for specific work arrangement details.
How do I apply for the Director of Product Marketing position at Webz.io?
You can apply for the Director of Product Marketing position at Webz.iodirectly through Clera. Click the "Apply Now" button above to start your application. Clera's AI-powered platform will help match your profile with this opportunity and guide you through the application process.