Marketing Automation Specialist
full-time•Bengaluru
About this role
We’re looking for a Marketing Automation Specialist to help us scale our demand generation and revenue engine. You’ll play an integral role in the systems, workflows, and campaigns that contribute to measurable lead and pipeline outcomes. From data segmentation to automated nurture sequences to managing data flows across CRM and marketing tools, you’ll ensure our marketing automation is efficient, data-driven, and built for scale.
\n- Build out data- and audience- driven segmentation to increase email engagement and deliverability for key school & district audiences.
- Create, A/B test, and optimize nurture campaigns, sequences, and automations in tools like HubSpot, Outreach, and Zapier.
- Partner with growth marketers to operationalize experiments via automation.
- Maintain clean and accurate data across marketing and sales systems, supporting better reporting and segmentation.
- Set up dashboards and reporting to measure campaign and experiment performance.
- 1–3 years experience in Marketing Automation, Marketing/Revenue/Sales Ops, Sales Support, or BizOps
- Experience using Hubspot (required)
- Experience writing email copy and running A/B tests
- Exposure to tools like Outreach, Salesforce, Zapier, n8n, or equivalent
- Strong ability to track, analyze, and troubleshoot campaign performance and lead flow.
- Comfort with working U.S. hours and communicating across time zones
- Excellent written English for async updates and Slack/email communication
- Work with a mission-driven edtech company improving learning worldwide
- Collaborate with a sharp, fast-paced team plugged into company strategy
- Gain exposure to high-growth SaaS growth and operations
- Build your career while making a global impact
What you'll do
- The Marketing Automation Specialist will build data-driven segmentation to enhance email engagement and create optimized nurture campaigns. They will also maintain data accuracy across systems and set up reporting to measure performance.
About Wayground (formerly Quizizz)
Quizizz is now Wayground. Trusted by educators in 90% of U.S. schools, Wayground is a supplemental curriculum platform that bridges the gap between district priorities and classroom realities and helps students hit grade-level standards faster.
With AI support, teachers can personalize any resource once and automatically adapt it for each student's unique needs. From interactive assessments to differentiated assignments, we help educators spend time teaching students, not hunting for resources.
Founded in 2015 as Quizizz and evolved into Wayground in 2025, we believe every student deserves access to grade-level resources in ways that work for their unique needs, and every teacher deserves standards-aligned resources their students love using.
Let's find a way—together.
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Frequently Asked Questions
What does a Marketing Automation Specialist do at Wayground (formerly Quizizz)?
As a Marketing Automation Specialist at Wayground (formerly Quizizz), you will: the Marketing Automation Specialist will build data-driven segmentation to enhance email engagement and create optimized nurture campaigns. They will also maintain data accuracy across systems and set up reporting to measure performance..
Is the Marketing Automation Specialist position at Wayground (formerly Quizizz) remote?
The Marketing Automation Specialist position at Wayground (formerly Quizizz) is based in Bengaluru, India. Contact the company through Clera for specific work arrangement details.
How do I apply for the Marketing Automation Specialist position at Wayground (formerly Quizizz)?
You can apply for the Marketing Automation Specialist position at Wayground (formerly Quizizz)directly through Clera. Click the "Apply Now" button above to start your application. Clera's AI-powered platform will help match your profile with this opportunity and guide you through the application process.