The Digital Marketing Manager will demonstrate a clear understanding of business needs and goals to plan and execute digital marketing strategies that deliver excellent results and ROI. This role works collaboratively to coordinate and manage digital campaigns to implement a winning marketing strategy

ESSENTIAL JOB FUNCTIONS:

• Create and execute digital marketing strategies
• Perform keyword, competitor, industry, and content development research
• Optimize paid ad campaigns and manage ad spend
• Planning, development and execution of digital programs and campaigns, including website strategy, budget, design, and social media.
• Track KPIs through digital analytics and reporting to ensure strategies are achieving client objectives and producing ROI
• Manage the call tracking platform
• Execute continual research and learning to stay aware of trends within the industry
• Prioritize tasks and manage time appropriately to meet short and long-term deadlines
• Proficient with graphic design with the ability to create visual concepts
• Manage the digital marketing calendar
• Maintain online presence and reputation of the company
• Working closely with marketing to establish and maintain brand awareness and consistency

QUALIFICATIONS:

• 3-5 years of digital marketing experience
• Bachelor's degree in digital marketing, digital design, media communications, web design & development, or related field.
• Solid understanding of web metrics and digital analytics, with the ability to generate, analyze and interpret data.
• Deep understanding of digital marketing and digital production.
• Clear understanding of SEO, content writing, and online advertising strategy and execution.
• Familiar with Photoshop, Adobe Illustrator, and InDesign.
• Experience managing social media campaigns and knowledge of social media marketing preferred.
• Project Management Experience preferred
• Creative thinker with the ability to manage and problem solve in a fast-paced environment
• Strong written and verbal communication skills
• Strong attention to detail and well organized
• Ability to multitask and meet deadlines.

OTHER JOB RESPONSIBILITIES:

• Employees in this job classification must attend and participate in corporation sponsored training courses as assigned.
• Employees in this job classification are responsible for keeping up to date on current technology, as job appropriate, being used.
• Any additional job duties that may be assigned by the Supervisor.

Special Considerations/Physical Work Requirements:

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job.

• Required to use motor coordination with finger dexterity (such as keyboarding, machine operation, driving, etc.)- most of the workday.
• Required to exert physical effort in tasks that involve the ability to exert light physical effort in sedentary to light work, but which may involve some lifting, carrying, pushing and/or pulling of objects and materials of light weight handling objects less than 25 pounds- rarely.

WORK ENVIRONMENT:

Normal setting for this job is: office setting.