Wasserman is looking for a motivated Manager to join our Next Gen Insights & Analytics team.   

This position is part of Wasserman’s Next Gen department that creates marketing programs to connect brands with the next generation of consumers - from Gen Alpha to Gen Z and Millennials, and from high school through college and young adulthood. The Wasserman Next Gen Insights & Analytics team shares this audience-focused perspective to advance our Next Gen consumer expertise.  

The candidate should be analytically minded and able to execute primary consumer research (quantitative and qualitative). We look for those fueled by innate intellectual curiosity with unshakable accountability and a team-first attitude.    

On the Wasserman Next Gen Insights & Analytics team, the Manager will integrate multiple data sources to build audience understandings and associated strategies, while also executing rigorous measurement protocols to assess program performance. 

What You'll Do:    

• Assist in the day-to-day execution of multiple research projects to inform activation strategies, shape recommendations, and optimize performance  

• Leverage syndicated and proprietary research tools to identify and extract consumer insight and program performance data   

• Produce actionable, insight-driven narratives and solutions by synthesizing and analyzing data from multiple sources  

• Learn and utilize measurement models to inform ROI for clients  

• Support a wide range of business development efforts, including the creation of new client pitches and responses to RFPs  

• Monitor the Next Gen consumer engagement landscape to keep internal stakeholders and clients abreast of key trends and developments   

• Work collaboratively with team members to develop and craft internal and client deliverables, such as presentations, reporting tools, and supporting materials  

• Maintain a positive and professional relationship with both internal and external stakeholders  

• Comply with work plans and overall project logistics to help ensure delivery of high-quality work on time and on budget   

What We're Looking For:  

• Minimum of a bachelor’s degree  

• 2+ years of relevant experience in marketing, research, or analytics-based role  

• Experience translating quantitative and qualitative data into actionable insights and recommendations to tell a compelling story 

• Well-developed analytical and problem-solving skills   

• Proficient with the Microsoft Office Suite, with advanced skills particularly required for PowerPoint and Excel.   

• Ability to multitask and self-manage to meet deadlines and handle competing priorities.   

• Exceptional written and oral communication skills   

• Strong interpersonal skills, with the ability to create a rapport with colleagues and stakeholders alike   

• High level of attention to detail and highly organized   

• Ability to think creatively in a team environment, be flexible, and react calmly under stressful circumstances   

• Understanding of or experience working with research tools and applications, including but not limited to syndicated (e.g., Scarborough, GWI), visualization (Tableau), and data management and analysis (e.g., Qualtrics, Q) platforms, a plus