Wasserman Next Gen is looking for a motivated leader to join our Insights & Analytics team as an Associate Director.   

The Wasserman Next Gen Insights & Analytics team leads our efforts around measurement, custom research, analytics, and the development of insight-driven strategies. The Associate Director will guide the advancement of Wasserman’s perspective on Next Gen consumer behavior and performance measurement.  

The candidate should have a strong analytical background and demonstrate the ability to plan and execute primary consumer research (quantitative and qualitative). They must have experience collating data from multiple sources to construct engaging, data-driven narratives, while also planning and executing a rigorous measurement protocol to assess the performance of program implementation. We look for those fueled by innate intellectual curiosity, and an unshakable accountability with a team-first attitude.  

Duties:   

• Leverage syndicated and proprietary research tools to identify and extract consumer insight and program performance data  

• Produce actionable, insight-driven narratives and solutions by synthesizing and analyzing data from multiple sources  

• Coach more junior team members on sharp story development and effective presentation styles   

• Lead the planning and execution of primary consumer research projects (e.g. consumer surveys) to inform client strategies, shape recommendations and measure performance  

• Build and utilize measurement models to inform ROI for clients  

• Display continuous thought leadership in monitoring, measuring and identifying actionable insights from disparate data sources within large, integration sponsorship platforms  

• Work collaboratively with team members to develop and refine client deliverables, such as presentations, reporting tools, and supporting materials  

• Support a wide range of business development efforts including budget building by serving as an Insights & Analytics team lead in conversations with both prospects and clients  

• Maintain a positive and professional relationship with both internal and external clients to encourage new and repeat business opportunities  

• Manage work plans and overall project logistics to help ensure delivery of high-quality client work on time and on budget  

 Qualifications   

• Minimum of a bachelor’s degree  

• 8+ years of relevant experience in marketing, research, or analytics-based role with a winning track record of driving business through actionable insights  

• Project/Team leadership experience including coaching skills, leading and guiding junior staff  

• Advanced analytical and problem-solving skills  

• Demonstrated experience executing primary consumer research  

• Proficiency with research tools and applications, including by not limited to syndicated (e.g., Scarborough, GWI), visualization (Tableau), and data management and analysis (e.g., Qualtrics, Q) platforms  

• Must be proficient with the Microsoft Office Suite, with advanced skills particularly required for PowerPoint and Excel  

• Must be able to multi-task and self-manage to meet deadlines and handle competing priorities  

• Possess exceptional written and oral communication skills  

• Must have superior interpersonal skills, with the ability to create a rapport with clients and colleagues alike  

• Strong attention to detail and highly organized  

• Ability to think creatively in a team environment  

• Must be flexible and react calmly under stressful circumstances