About this role
Worldwide, the Volkswagen Group has a long tradition of dramatic innovations. The Volkswagen Group with its headquarters in Wolfsburg, Germany is one of the world’s leading automobile manufacturers and the largest carmaker in Europe. The Group comprises twelve brands from seven European countries: Volkswagen Passenger Cars, Audi, SEAT, ŠKODA, Bentley, Bugatti, Lamborghini, Porsche, Ducati, Volkswagen Commercial Vehicles, Scania and MAN.
Brief Role Description
This position is Career Level 17P, located in Reston VA, with a Role Classification of Hybrid.
Graduate Program Details
Launch Your Career with Our Graduate Program
Are you ready to kick-start your career in a dynamic, fast-paced environment where learning and growth are at the forefront? Our Graduate Program is designed to equip ambitious, high-potential graduates with the skills, experience, and network needed to thrive in the industry.
Over the course of 18 months, the graduate analyst will rotate through three business areas, gaining hands-on experience, working on impactful projects, and developing critical professional skills. With mentorship, structured training, and exposure to senior leaders, this program is the gateway to building a successful and fulfilling career.
If you're a curious, motivated, and forward-thinking individual eager to make an impact, we invite you to be part of a program that invests in your growth and success.
Role Summary
The After Sales Operations Graduate Analyst will participate in a structured rotational program across Marketing, Service Development, and Strategy & Business Intelligence. This role is designed to provide a comprehensive understanding of service operations, customer engagement strategies, and data-driven decision-making. The analyst will support cross-functional initiatives aimed at enhancing customer satisfaction, optimizing service delivery, and driving business growth.
Role Responsibilities
1st Rotation - Service Development:
Within the Service Development rotation, the analyst will lead and support initiatives that enhance and expand after-sales service offerings. This includes analyzing customer needs, benchmarking industry best practices, and collaborating with cross-functional teams to design and implement new service solutions.
- Analyze customer and operational data to identify service enhancement opportunities.
- Lead or support the design and rollout of new after-sales initiatives.
- Conduct market and competitor analysis to identify service gaps and best practices.
- Prepare business cases and presentations for proposed service improvements.
- Monitor KPIs related to service adoption, customer feedback, and operational efficiency.
- Support training, documentation, and communication for new services.
2nd Rotation - After Sales Marketing:
In this rotation, the analyst will support the planning, execution, and analysis of after-sales marketing campaigns aimed at customer retention, loyalty, and engagement. The role combines creativity and analytics, requiring collaboration with marketing, product, and customer service teams to drive measurable impact.
- Support development and analysis of digital and traditional marketing campaigns.
- Conduct customer segmentation and insights research to inform targeted outreach.
- Create and refine marketing materials and promotional content.
- Track and report on campaign performance metrics (e.g., open rates, click-throughs, conversions).
- Maintain marketing calendars, coordinate campaign logistics, and update CRM systems.
- Benchmark competitor marketing strategies and identify improvement opportunities.
3rd Rotation - Strategy & Business Intelligence:
The Strategy & Business Intelligence rotation focuses on leveraging data to inform business strategy and improve after-sales performance. The analyst will gain experience in performance measurement, strategic planning, and executive reporting.
- Analyze operational and customer data to identify trends and actionable insights.
- Develop and maintain dashboards tracking key business metrics.
- Support strategic planning efforts and prepare executive-level reports and presentations.
- Conduct root cause analysis on performance issues and identify process improvements.
- Ensure data accuracy, integrity, and consistency across reporting tools.
- Collaborate with IT and data teams to enhance reporting and analytics capabilities.
Qualifications
Preferred Degree: Business Administration, Marketing, Data Analytics, Management, Economics, or related fields.
Specialized Skills:
- Analytical mindset with experience using data visualization or reporting tools.
- Familiarity with CRM, ERP, or BI systems (e.g., SAP, Power BI) preferred.
Skills:
Analytical Thinking: Ability to interpret data, identify trends, and draw actionable insights.
Communication Skills: Strong written and verbal communication for presenting ideas and collaborating with teams.
Problem-Solving: A proactive mindset to identify issues and propose effective solutions.
Adaptability: Comfort rotating across departments and learning new tools and processes quickly.
Collaboration & Teamwork: Ability to work effectively with cross-functional teams and stakeholders.
Microsoft Office Proficiency: Strong working knowledge of Excel, PowerPoint, and Word for analysis, presentations, and reporting.
Volkswagen Group of America is an Equal Opportunity Employer. We welcome and encourage applicants from all backgrounds, and do not discriminate based on race, sex, age, disability, sexual orientation, national origin, religion, color, gender identity/expression, marital status, veteran status, or any other characteristics protected by applicable laws.
This role description is a guideline and does not create contractual rights between the Company and any of its applicants. The Company does not enter into any type of employment contract, implied or written, with its applicants regarding job security.
This Organization participates in E-Verify. We maintain a drug free workplace and perform pre-employment substance abuse testing.
Other facts
About Volkswagen AG
The Volkswagen Group with its headquarters in Wolfsburg is one of the world’s leading automobile manufacturers and the largest carmaker in Europe. The Group is made up of ten brands from seven European countries: Volkswagen, Volkswagen Nutzfahrzeuge, ŠKODA, SEAT, CUPRA, Audi, Lamborghini, Bentley, Porsche and Ducati.
Our group sells vehicles in 153 countries and operates 114 production plants worldwide. Each working day, around 675,000 employees worldwide produce cars, are involved in vehicle-related services or work in the other fields of business.
Our goal is to make mobility sustainable for us and for future generations. Our promise: With electric drive, digital networking and autonomous driving, we make the automobile clean, quiet, intelligent and safe. At the same time, our core product becomes even more emotional and offers a completely new driving experience. It is also becoming part of the solution when it comes to climate and environmental protection. In this way, the car can continue to be a cornerstone of contemporary, individual and affordable mobility in the future. #Shapingmobility
Imprint & Legal: http://vw.de/legal-notice
DAT: http://vw.de/dat
What you'll do
- The After Sales Operations Graduate Analyst will rotate through three business areas: Service Development, After Sales Marketing, and Strategy & Business Intelligence. The role involves analyzing data, supporting marketing campaigns, and enhancing service offerings to improve customer satisfaction and business growth.
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