The role ensures scalable, relevant customer engagement by combining customer insights, segmentation and advanced decisioning and channel orchestration rules. Key Accountabilities Own the design and evolution of automated, always-on customer journeys by translating campaign briefs and strategic commercial priorities into scalable decisioning logic within the PEGA platform. Act as a strategic bridge between business needs and platform, working closely with the PEGA Product Owner, CVM, Base Growth, Digital, and Product teams to critically assess and refine briefs, converting commercial priorities into robust campaign strategies, segmentation frameworks, and decision rules. Lead collaboration with Technology for Delivery Excellence by engaging the PEGA Technology team to clarify requirements, support testing, and ensure timely acceptance and rollout of new features and platform enhancements. Own execution, monitoring & optimization of always-on campaigns by delivering campaigns based on CVM principles that cover hypothesis-driven logic, A/B testing, incrementality measurement, control groups definition and successful campaign roll-out across digital & offline touchpoints with clear accountability for performance and business impact. Own Day-to-Day Configuration that includes Data, Product, Offers and Channel Catalog configurations and alterations in PEGA, while ensuring cross-channel consistency in collaboration with CBU key stakeholders and PEGA Technology team MSc or BSc in Statistics, Information Systems, Engineering, or Business Studies, with a strong analytical mindset and passion for data-driven decision-making. 3+ years of experience in customer behavior analysis, CVM or decisioning roles, with proven ownership of complex always-on use cases across Physical & Digital channels and hands-on experience with marketing automation platforms (PEGA expertise or certifications strongly preferred). Proven ability to work with multiple data sources, advanced SQL knowledge and strong technical fluency in marketing automation, resulting in scalable, personalized, trigger-based customer journeys. Experience working in agile teams, with adaptability and a proactive mindset to contribute to iterative delivery. Strong communication and stakeholder engagement, analytical thinking, creative problem-solving, and effective time management with attention to detail.