VM
Program Director - CRM & Martech
full-time•Austin
About this role
<p><span data-contrast="auto">Are you a proactive and highly structured Program Director with a passion for driving the successful delivery of complex martech programs? Can you see yourself being involved with the oversight and execution of high-volume direct marketing and MarTech programs for large, international clients? </span><span data-ccp-props="{}"> </span></p>
<p><span data-contrast="auto">We are looking for an experienced leader in CRM/marketing automation program delivery with a proven track record in establishing and managing the operational and technical fulfillment across multiple, intricate projects. This role focuses on hands-on program leadership, ensuring the robust and efficient execution of our digital marketing and technology initiatives.</span><span data-ccp-props="{}"> </span></p>
<h2>What will your day look like?</h2>
<p><span data-contrast="auto">In the role of Program Director, you will partner closely with Client Services leadership, playing a central role in driving the efficiency and excellence of our digital program delivery for key North American accounts. You will be responsible for defining and implementing the structures, processes, and technical oversight necessary to deliver complex, multi-workstream programs on time and on budget.</span><span data-ccp-props="{}"> </span></p>
<p><span data-contrast="auto">More specifically, you will:</span><span data-ccp-props="{}"> </span></p>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1"><strong><span data-contrast="auto">Lead the overall delivery strategy</span></strong><span data-contrast="auto"> and execution for complex digital marketing and technology programs (e.g., high-volume email campaigns, CDP implementations, audience segmentation).</span><span data-ccp-props="{}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="2" data-aria-level="1"><strong><span data-contrast="auto">Design and implement robust program frameworks</span></strong><span data-contrast="auto"> that support efficient, scalable, and technically sound delivery across multiple workstreams and potentially several clients.</span><span data-ccp-props="{}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="3" data-aria-level="1"><strong><span data-contrast="auto">Provide dedicated oversight</span></strong><span data-contrast="auto"> to managing day-to-day workstreams, including agile scrum processes, technical backlogs, and resource allocation for project execution.</span><span data-ccp-props="{}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="4" data-aria-level="1"><strong><span data-contrast="auto">Ensure collaboration and strong communication</span></strong><span data-contrast="auto"> among internal delivery teams (e.g., Project Managers, Technical Teams, Data Specialists), fostering alignment on timelines, scope, and technical requirements.</span><span data-ccp-props="{}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="5" data-aria-level="1"><strong><span data-contrast="auto">Manage program-level risks and mitigation strategies</span></strong><span data-contrast="auto">, proactively identifying potential roadblocks and developing solutions to maintain project health and progress.</span><span data-ccp-props="{}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="6" data-aria-level="1"><strong><span data-contrast="auto">Drive process optimization efforts</span></strong><span data-contrast="auto"> specifically aimed at enhancing delivery efficiency, technical quality, and overall program performance.</span><span data-ccp-props="{}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="7" data-aria-level="1"><strong><span data-contrast="auto">Partner with technical and data leads</span></strong><span data-contrast="auto"> (head of engineering, lead architects) to define requirements, integrate solutions, and ensure technical integrity.</span><span data-ccp-props="{}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="8" data-aria-level="1"><strong><span data-contrast="auto">Oversee and mentor Senior Project Managers</span></strong><span data-contrast="auto">, ensuring they have the support and guidance to successfully manage their individual workstreams within the broader program.</span><span data-ccp-props="{}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="9" data-aria-level="1"><strong><span data-contrast="auto">Report on program health and status</span></strong><span data-contrast="auto">, providing transparent updates on progress, risks, and achievements to internal stakeholders and client-side delivery counterparts.</span><span data-ccp-props="{}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="10" data-aria-level="1"><strong><span data-contrast="auto">Contribute to roadmap planning</span></strong><span data-contrast="auto"> by providing expert insight into technical feasibility, delivery capacity, and operational considerations.</span><span data-ccp-props="{}"> </span></li>
</ul>
<h2>Who are you going to work with?</h2>
<p><span class="TextRun SCXW34474264 BCX8" lang="EN-GB" data-contrast="auto"><span class="NormalTextRun SCXW34474264 BCX8">You will be working closely with Client Service Leads, as well as a diverse team of Project Managers, Business Architects, Technical Specialists, Data Analysts, Developers, and </span><span class="NormalTextRun SCXW34474264 BCX8">marketing operations </span><span class="NormalTextRun SCXW34474264 BCX8">teams. </span></span><span class="EOP SCXW34474264 BCX8" data-ccp-props="{}"> </span></p>
<h2>What do you bring to the table?</h2>
<p><span data-contrast="auto">You are an excellent facilitator with the ability to articulate technical concepts and program strategies to both internal delivery teams and client stakeholders. As you will oversee the fulfillment for significant digital programs, we expect that you are highly organized, can maintain a holistic perspective across multiple workstreams, and demonstrate exceptional attention to detail in execution. You are proactive and solution-oriented, not afraid to take ownership, and consistently strive to deliver the best possible outcomes, even amidst challenges. </span><span data-ccp-props="{}"> </span></p>
<p><span data-contrast="auto">In addition, you have:</span><span data-ccp-props="{}"> </span></p>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Minimum 10+ years of experience in program management, with a strong emphasis on </span><strong><span data-contrast="auto">technical digital delivery, MarTech, CRM, and data-driven marketing programs</span></strong><span data-contrast="auto">.</span><span data-ccp-props="{}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="2" data-aria-level="1"><span data-contrast="auto">Deep expertise in </span><strong><span data-contrast="auto">MarTech structures, data integration, and CRM platforms</span></strong><span data-contrast="auto">, understanding the technical intricacies of building audiences and delivering personalized experiences.</span><span data-ccp-props="{}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="3" data-aria-level="1"><span data-contrast="auto">Proven experience in </span><strong><span data-contrast="auto">hands-on management of large, high-volume digital programs</span></strong><span data-contrast="auto">, including defining requirements, managing backlogs, and overseeing agile/scrum processes.</span><span data-ccp-props="{}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="4" data-aria-level="1"><span data-contrast="auto">The competence, confidence, and self-discipline to manage complex timelines, resource allocation for delivery teams, and project budgets.</span><span data-ccp-props="{}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="5" data-aria-level="1"><span data-contrast="auto">Exceptional communication skills, both verbal and written, with the ability to clearly convey technical details and program status.</span><span data-ccp-props="{}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="6" data-aria-level="1"><span data-contrast="auto">The ability to thrive in a flat, fast-paced, and dynamic organization, adapting to evolving client needs and technical landscapes.</span><span data-ccp-props="{}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="7" data-aria-level="1"><span data-contrast="auto">Experience in setting up new program frameworks and processes, especially for net-new client engagements.</span><span data-ccp-props="{}"> </span></li>
</ul>
<p><span data-ccp-props="{}"> </span></p>
<h2>A leader in personalized customer experiences</h2>
<p>VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric. Together, we are 1000 + technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities.</p>
<h2>A global network</h2>
<p>We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences. </p>
<p>#LI-EMEA</p><div class="content-conclusion"><p><span class="normaltextrun"><span lang="EN-GB">WPP (VML MAP) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.</span></span><span class="scxw176048299"><span lang="EN-GB"> </span></span></p>
<p>For more information, please visit <a href="https://vml-map.com/" data-outlook-id="bdd97fca-f36a-49e0-a408-8263ceb561e4">our website</a>, and follow VML MAP on our social channels via <a href="https://www.instagram.com/vmlmap?igsh=enE5YzBqMWk4eGpj&utm_source=qr" data-outlook-id="4d8a41ac-23d2-4254-9b49-27e1c94d15d0">Instagram</a>, <a href="https://www.linkedin.com/company/vml-map/mycompany/" data-outlook-id="579a6957-3190-46a3-94d0-e7c5d1ae7953">LinkedIn</a> <em>and <a href="https://twitter.com/vml_global">X</a><u>.</u></em></p>
<p>When you click “Apply now” below, your information is sent to VML MAP. To learn more about how we process your personal data during when you apply for a role with us, on how you can update your information or have the information removed please read our <u><a href="https://wt-map.com/privacy-policy" data-outlook-id="1be1ea03-7c74-4825-b023-8bda1dc2d911">Privacy policy</a></u>. California residents should read our <u><a href="https://www.wundermanthompson.com/california-recruitment-privacy-notice" data-outlook-id="02863cf9-cae6-4a11-b7f1-4f68ba8e0816">California Recruitment Privacy Notice</a></u>.</p></div>
What you'll do
- The Program Director will lead the delivery strategy and execution for complex digital marketing and technology programs, ensuring efficient and scalable delivery across multiple workstreams. They will also manage day-to-day workstreams, oversee project execution, and report on program health and status.
About VML MAP
We are a diverse, global team representing over 55 nationalities, all united by our passion for helping brands humanize the relationship between brand and consumer.
As the world's leading center of excellence for Marketing Automation, Personalization, Loyalty, Agentic AI, and CRM at scale, we partner with some of the world's most admired brands across various industries. With a presence in 14 locations worldwide, we craft innovative solutions that resonate with global audiences.
Our mission is simple: to humanize the connection between brand and consumer through data-driven, personalized content across all channels. Leveraging our expertise in marketing automation, personalization, loyalty, Agentic AI, and CRM, we empower clients to deliver scalable, efficient, and impactful experiences that drive measurable business success.
Headquartered in Copenhagen, we operate as "one team, multiple locations," with 14 fully integrated offices across North and Central America, Europe, and Asia.
Join the journey
Consulting - Data & AI - Content & Creative - Identity & 1to1 Paid media - Technology & Platform - Operating models & processes - Operations and Optimization
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Frequently Asked Questions
What does a Program Director - CRM & Martech do at VML MAP?
As a Program Director - CRM & Martech at VML MAP, you will: the Program Director will lead the delivery strategy and execution for complex digital marketing and technology programs, ensuring efficient and scalable delivery across multiple workstreams. They will also manage day-to-day workstreams, oversee project execution, and report on program health and status..
Is the Program Director - CRM & Martech position at VML MAP remote?
The Program Director - CRM & Martech position at VML MAP is based in Austin, Texas, United States. Contact the company through Clera for specific work arrangement details.
How do I apply for the Program Director - CRM & Martech position at VML MAP?
You can apply for the Program Director - CRM & Martech position at VML MAPdirectly through Clera. Click the "Apply Now" button above to start your application. Clera's AI-powered platform will help match your profile with this opportunity and guide you through the application process.