VM
Creative Lead
full-time•Copenhagen
About this role
<p><span data-contrast="auto"><span data-ccp-charstyle="normaltextrun" data-ccp-charstyle-defn="{"ObjectId":"ac0262f4-8a9e-5820-b908-2d943c5f7113|1","ClassId":1073872969,"Properties":[201342446,"1",201342447,"5",201342448,"1",201342449,"1",469777841,"Calibri",469777842,"Arial",469777843,"Calibri",469777844,"Calibri",201341986,"1",469769226,"Calibri,Arial",268442635,"22",469775450,"normaltextrun",201340122,"1",134233614,"true",469778129,"normaltextrun",335572020,"1",469778324,"Default Paragraph Font"]}">We have the </span><span data-ccp-charstyle="normaltextrun">work,</span><span data-ccp-charstyle="normaltextrun"> you have the chops. Together, nothing can stop us</span></span><span data-contrast="none"><span data-ccp-charstyle="normaltextrun">. </span><span data-ccp-charstyle="normaltextrun">H</span><span data-ccp-charstyle="normaltextrun">elp us c</span><span data-ccp-charstyle="normaltextrun">reate scroll-stopping, neck-turning, convention-defying </span><span data-ccp-charstyle="normaltextrun">communication</span><span data-ccp-charstyle="normaltextrun"> and award-winning digital experiences for some of the biggest and most iconic global brands.</span></span> <span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335559738":0,"335559739":0,"335559740":240}"> </span></p>
<p><span data-contrast="auto"><span data-ccp-charstyle="normaltextrun">Yadda </span><span data-ccp-charstyle="normaltextrun">yadda</span><span data-ccp-charstyle="normaltextrun"> </span><span data-ccp-charstyle="normaltextrun">yadda</span><span data-ccp-charstyle="normaltextrun">. But no</span><span data-ccp-charstyle="normaltextrun">,</span><span data-ccp-charstyle="normaltextrun"> really</span><span data-ccp-charstyle="normaltextrun"> – </span><span data-ccp-charstyle="normaltextrun">that’s</span><span data-ccp-charstyle="normaltextrun"> what we offer</span><span data-ccp-charstyle="normaltextrun">. And </span><span data-ccp-charstyle="normaltextrun">it’s</span><span data-ccp-charstyle="normaltextrun"> why we need you.</span></span> <span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335559738":0,"335559739":0,"335559740":240}"> </span></p>
<p><span data-contrast="auto"><span data-ccp-charstyle="normaltextrun">Come </span><span data-ccp-charstyle="normaltextrun">lead creative projects</span><span data-ccp-charstyle="normaltextrun"> for us. Dream up ideas with us. Define ‘best-in-</span><span data-ccp-charstyle="normaltextrun">class’</span><span data-ccp-charstyle="normaltextrun"> for digital communication. Do it as part of our amazing Experience Design </span><span data-ccp-charstyle="normaltextrun">Capability</span><span data-ccp-charstyle="normaltextrun">, based in beautiful Copenhagen and a central part of the CRM, marketing automation and personalization powerhouse that is VML MAP.</span></span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335559738":0,"335559739":0,"335559740":240}"> </span></p>
<h2>What will your day look like?</h2>
<p><span data-contrast="auto"><span data-ccp-charstyle="normaltextrun" data-ccp-charstyle-defn="{"ObjectId":"ac0262f4-8a9e-5820-b908-2d943c5f7113|1","ClassId":1073872969,"Properties":[201342446,"1",201342447,"5",201342448,"1",201342449,"1",469777841,"Calibri",469777842,"Arial",469777843,"Calibri",469777844,"Calibri",201341986,"1",469769226,"Calibri,Arial",268442635,"22",469775450,"normaltextrun",201340122,"1",134233614,"true",469778129,"normaltextrun",335572020,"1",469778324,"Default Paragraph Font"]}">We’re</span><span data-ccp-charstyle="normaltextrun"> looking for someone with top-notch creative concepting skills</span><span data-ccp-charstyle="normaltextrun">, </span><span data-ccp-charstyle="normaltextrun">ambitious </span><span data-ccp-charstyle="normaltextrun">ideas</span><span data-ccp-charstyle="normaltextrun"> </span><span data-ccp-charstyle="normaltextrun">and a wealth of </span><span data-ccp-charstyle="normaltextrun">digital marketing experience </span><span data-ccp-charstyle="normaltextrun">to </span><span data-ccp-charstyle="normaltextrun">join our Experience Design team as a</span><span data-ccp-charstyle="normaltextrun"> </span></span><strong><span data-contrast="auto"><span data-ccp-charstyle="normaltextrun">full-time, in-house </span><span data-ccp-charstyle="normaltextrun">Creative Lead</span></span></strong><span data-contrast="auto"><span data-ccp-charstyle="normaltextrun">. </span></span> <br> <br><span data-contrast="auto"><span data-ccp-charstyle="normaltextrun">As our new </span><span data-ccp-charstyle="normaltextrun">Creative Lead,</span><span data-ccp-charstyle="normaltextrun"> you will </span><span data-ccp-charstyle="normaltextrun">head up projects and creative client teams to </span><span data-ccp-charstyle="normaltextrun">develop engaging activations</span><span data-ccp-charstyle="normaltextrun"> and communications</span><span data-ccp-charstyle="normaltextrun"> for global clients, based on a deep understanding of their business </span><span data-ccp-charstyle="normaltextrun">objectives</span><span data-ccp-charstyle="normaltextrun">,</span><span data-ccp-charstyle="normaltextrun"> </span><span data-ccp-charstyle="normaltextrun">audiences</span><span data-ccp-charstyle="normaltextrun"> and internal processes</span><span data-ccp-charstyle="normaltextrun">.</span></span></p>
<p><span data-contrast="auto"><span data-ccp-charstyle="normaltextrun">Your primary job will be to </span></span><span data-contrast="auto"><span data-ccp-charstyle="eop" data-ccp-charstyle-defn="{"ObjectId":"920dbcde-2834-5e15-a5fa-062170b236ba|1","ClassId":1073872969,"Properties":[201342446,"1",201342447,"5",201342448,"1",201342449,"1",469777841,"Calibri",469777842,"Arial",469777843,"Calibri",469777844,"Calibri",201341986,"1",469769226,"Calibri,Arial",268442635,"22",469775450,"eop",201340122,"1",134233614,"true",469778129,"eop",335572020,"1",469778324,"Default Paragraph Font"]}">conceptualize novel, engaging consumer-facing experiences</span></span><span data-contrast="auto"><span data-ccp-charstyle="normaltextrun"> for CRM, </span><span data-ccp-charstyle="normaltextrun">Loyalty</span><span data-ccp-charstyle="normaltextrun"> and other </span><span data-ccp-charstyle="normaltextrun">digital </span><span data-ccp-charstyle="normaltextrun">channels. You will:</span></span> </p>
<ul>
<li><span data-contrast="none"><span data-ccp-charstyle="normaltextrun">Lead creative workstream</span><span data-ccp-charstyle="normaltextrun">s</span><span data-ccp-charstyle="normaltextrun"> on one or more client</span><span data-ccp-charstyle="normaltextrun">s, </span><span data-ccp-charstyle="normaltextrun">sparring with</span><span data-ccp-charstyle="normaltextrun"> and </span><span data-ccp-charstyle="normaltextrun">supporting</span><span data-ccp-charstyle="normaltextrun"> the team to </span><span data-ccp-charstyle="normaltextrun">ensur</span><span data-ccp-charstyle="normaltextrun">e</span><span data-ccp-charstyle="normaltextrun"> our client deliveries exceed expectations</span></span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335559685":1800,"335559738":0,"335559739":0,"335559740":240}"> </span></li>
<li><span data-contrast="none"><span data-ccp-charstyle="normaltextrun">Both d</span><span data-ccp-charstyle="normaltextrun">rive</span><span data-ccp-charstyle="normaltextrun"> ideation</span><span data-ccp-charstyle="normaltextrun"> and c</span><span data-ccp-charstyle="normaltextrun">ontribute to original copywriting in American or British English for emails, push notifications, paid media, pitches, etc. as needed</span></span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335559685":1800,"335559738":0,"335559739":0,"335559740":240}"> </span></li>
<li><span data-contrast="none"><span data-ccp-charstyle="normaltextrun">Revise copy based on internal and client feedback – and mentor both copywriters and designers as they do the same</span><span data-ccp-charstyle="normaltextrun"> – </span><span data-ccp-charstyle="normaltextrun">and ensure quality assurance</span></span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335559685":1800,"335559738":0,"335559739":0,"335559740":240}"> </span></li>
<li><span data-contrast="none"><span data-ccp-charstyle="normaltextrun">Support staffing decisions, and h</span><span data-ccp-charstyle="normaltextrun">elp match </span><span data-ccp-charstyle="normaltextrun">creatives with project</span><span data-ccp-charstyle="normaltextrun">s</span><span data-ccp-charstyle="normaltextrun"> that </span><span data-ccp-charstyle="normaltextrun">give them opportunities to try new things </span></span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335559685":1800,"335559738":0,"335559739":0,"335559740":240}"> </span></li>
<li><span data-contrast="none"><span data-ccp-charstyle="normaltextrun">Liaise</span><span data-ccp-charstyle="normaltextrun"> with and support account teams</span><span data-ccp-charstyle="normaltextrun"> with briefing and scoping,</span><span data-ccp-charstyle="normaltextrun"> </span><span data-ccp-charstyle="normaltextrun">present</span><span data-ccp-charstyle="normaltextrun">ing</span><span data-ccp-charstyle="normaltextrun"> to clients</span><span data-ccp-charstyle="normaltextrun"> and keep</span><span data-ccp-charstyle="normaltextrun">ing</span><span data-ccp-charstyle="normaltextrun"> an eye on the project pipeline </span></span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335559685":1800,"335559738":0,"335559739":0,"335559740":240}"> </span></li>
<li><span data-contrast="none"><span data-ccp-charstyle="eop">Drive creative </span><span data-ccp-charstyle="eop">on new business pitches</span></span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335559685":1800,"335559738":0,"335559739":0,"335559740":240}"> </span></li>
<li><span data-contrast="auto"><span data-ccp-charstyle="normaltextrun">Leverage new, emerging technologies to be the most creative, most efficient </span><span data-ccp-charstyle="normaltextrun">creative leader</span><span data-ccp-charstyle="normaltextrun"> you can be</span></span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335559685":1800,"335559738":0,"335559739":0,"335559740":240}"> </span></li>
<li><span data-contrast="auto"><span data-ccp-charstyle="normaltextrun">Approach every piece of creative as an opportunity to elevate the creative excellence of the brand, the team and yourself</span></span> <br><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335559685":1800,"335559738":0,"335559739":0,"335559740":240}"> </span></li>
</ul>
<h2>Who are you going to work with?</h2>
<p><span data-contrast="auto"><span data-ccp-charstyle="normaltextrun" data-ccp-charstyle-defn="{"ObjectId":"ac0262f4-8a9e-5820-b908-2d943c5f7113|1","ClassId":1073872969,"Properties":[201342446,"1",201342447,"5",201342448,"1",201342449,"1",469777841,"Calibri",469777842,"Arial",469777843,"Calibri",469777844,"Calibri",201341986,"1",469769226,"Calibri,Arial",268442635,"22",469775450,"normaltextrun",201340122,"1",134233614,"true",469778129,"normaltextrun",335572020,"1",469778324,"Default Paragraph Font"]}">As a </span><span data-ccp-charstyle="normaltextrun">Creative Lead</span><span data-ccp-charstyle="normaltextrun"> on</span><span data-ccp-charstyle="normaltextrun"> the Experience Design team, you will work closely with </span><span data-ccp-charstyle="normaltextrun">talented designers, copywriters, motion </span><span data-ccp-charstyle="normaltextrun">designers</span><span data-ccp-charstyle="normaltextrun"> and </span><span data-ccp-charstyle="normaltextrun">other </span><span data-ccp-charstyle="normaltextrun">creative leads, as well as </span><span data-ccp-charstyle="normaltextrun">communication strategists, CX/UX designers, data scientists, tech </span><span data-ccp-charstyle="normaltextrun">developers</span><span data-ccp-charstyle="normaltextrun"> and project managers. </span></span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335559738":0,"335559739":0,"335559740":240}"> </span></p>
<p><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335559738":0,"335559739":0,"335559740":240}"> </span><span data-contrast="auto"><span data-ccp-charstyle="normaltextrun">The office is centrally </span><span data-ccp-charstyle="normaltextrun">located</span><span data-ccp-charstyle="normaltextrun"> in Copenhagen, and </span><span data-ccp-charstyle="normaltextrun">we’ll</span><span data-ccp-charstyle="normaltextrun"> expect not only exceptional work from you, but also that you contribute to the fun, friendly, </span><span data-ccp-charstyle="normaltextrun">collaborative</span><span data-ccp-charstyle="normaltextrun"> and innovative atmosphere that echoes through our four stylishly decorated floors. We come from diverse backgrounds and have unique skill sets, so </span><span data-ccp-charstyle="normaltextrun">you’ll</span><span data-ccp-charstyle="normaltextrun"> get plenty of opportunities to grow and apply your </span><span data-ccp-charstyle="normaltextrun">expertise</span><span data-ccp-charstyle="normaltextrun">.</span></span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335559738":0,"335559739":0,"335559740":240}"> </span></p>
<h2>What do you bring to the table?</h2>
<p><span data-contrast="auto"><span data-ccp-charstyle="normaltextrun" data-ccp-charstyle-defn="{"ObjectId":"ac0262f4-8a9e-5820-b908-2d943c5f7113|1","ClassId":1073872969,"Properties":[201342446,"1",201342447,"5",201342448,"1",201342449,"1",469777841,"Calibri",469777842,"Arial",469777843,"Calibri",469777844,"Calibri",201341986,"1",469769226,"Calibri,Arial",268442635,"22",469775450,"normaltextrun",201340122,"1",134233614,"true",469778129,"normaltextrun",335572020,"1",469778324,"Default Paragraph Font"]}">You thrive in a fast-paced, collaborative environment with a high-volume workload often requiring short turnaround times. Your conscientious and solution-oriented mindset enables you to digest complex information and translate strategy and insights into persuasive copy</span><span data-ccp-charstyle="normaltextrun"> and exciting </span><span data-ccp-charstyle="normaltextrun">concepts</span><span data-ccp-charstyle="normaltextrun">. You value flawlessness and diligent editing, ensuring all deliveries are spotless and effective.</span></span></p>
<p><strong><span data-contrast="auto"><span data-ccp-charstyle="normaltextrun">Required skills and qualifications: </span></span></strong> </p>
<ul>
<li><span data-contrast="auto"><span data-ccp-charstyle="normaltextrun">10</span><span data-ccp-charstyle="normaltextrun">+ years of copywriting experience from an advertising or in-house agency</span></span><span data-contrast="auto"><span data-ccp-charstyle="eop" data-ccp-charstyle-defn="{"ObjectId":"920dbcde-2834-5e15-a5fa-062170b236ba|1","ClassId":1073872969,"Properties":[201342446,"1",201342447,"5",201342448,"1",201342449,"1",469777841,"Calibri",469777842,"Arial",469777843,"Calibri",469777844,"Calibri",201341986,"1",469769226,"Calibri,Arial",268442635,"22",469775450,"eop",201340122,"1",134233614,"true",469778129,"eop",335572020,"1",469778324,"Default Paragraph Font"]}"> </span></span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335559738":0,"335559739":0,"335559740":240}"> </span></li>
<li><span data-contrast="auto"><span data-ccp-charstyle="normaltextrun">Ideally </span><span data-ccp-charstyle="normaltextrun">3+ years in a creative management role</span></span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335559738":0,"335559739":0,"335559740":240}"> </span></li>
<li><span data-contrast="auto"><span data-ccp-charstyle="normaltextrun">Excellent communication skills and native-level </span><span data-ccp-charstyle="normaltextrun">proficiency</span><span data-ccp-charstyle="normaltextrun"> in English</span></span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335559738":0,"335559739":0,"335559740":240}"> </span></li>
<li><span data-contrast="auto"><span data-ccp-charstyle="normaltextrun">A relevant background in journalism, English, communications</span><span data-ccp-charstyle="normaltextrun">, advertising or similar</span></span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335559685":1080,"335559731":0,"335559738":0,"335559739":0,"335559740":240}"> </span></li>
<li><span data-contrast="auto"><span data-ccp-parastyle="paragraph" data-ccp-parastyle-defn="{"ObjectId":"aaed607e-c2a3-5841-9fb4-41037bfa0faf|1","ClassId":1073872969,"Properties":[201342446,"1",201342447,"5",201342448,"1",201342449,"1",469777841,"Times New Roman",469777842,"Times New Roman",469777843,"Times New Roman",469777844,"Times New Roman",201341986,"1",469769226,"Times New Roman",268442635,"24",469775450,"paragraph",201340122,"2",134233614,"true",469778129,"paragraph",335572020,"1",335559705,"2052",335551547,"1030",335559740,"240",201341983,"0",134233118,"true",134233117,"true",469778324,"Normal"]}">Ability to work independently or with a team to meet deadlines</span></span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335559685":1080,"335559731":0,"335559738":0,"335559739":0,"335559740":240}"> </span></li>
</ul>
<h2>A leader in personalized customer experiences</h2>
<p>VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric. Together, we are 1000 + technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities.</p>
<h2>A global network</h2>
<p>We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences. </p>
<p>#LI-EMEA</p><div class="content-conclusion"><p><span class="normaltextrun"><span lang="EN-GB">WPP (VML MAP) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.</span></span><span class="scxw176048299"><span lang="EN-GB"> </span></span></p>
<p>For more information, please visit <a href="https://vml-map.com/" data-outlook-id="bdd97fca-f36a-49e0-a408-8263ceb561e4">our website</a>, and follow VML MAP on our social channels via <a href="https://www.instagram.com/vmlmap?igsh=enE5YzBqMWk4eGpj&utm_source=qr" data-outlook-id="4d8a41ac-23d2-4254-9b49-27e1c94d15d0">Instagram</a>, <a href="https://www.linkedin.com/company/vml-map/mycompany/" data-outlook-id="579a6957-3190-46a3-94d0-e7c5d1ae7953">LinkedIn</a> <em>and <a href="https://twitter.com/vml_global">X</a><u>.</u></em></p>
<p>When you click “Apply now” below, your information is sent to VML MAP. To learn more about how we process your personal data during when you apply for a role with us, on how you can update your information or have the information removed please read our <u><a href="https://wt-map.com/privacy-policy" data-outlook-id="1be1ea03-7c74-4825-b023-8bda1dc2d911">Privacy policy</a></u>. California residents should read our <u><a href="https://www.wundermanthompson.com/california-recruitment-privacy-notice" data-outlook-id="02863cf9-cae6-4a11-b7f1-4f68ba8e0816">California Recruitment Privacy Notice</a></u>.</p></div>
What you'll do
- As a Creative Lead, you will head up projects and creative client teams to develop engaging activations and communications for global clients. Your primary job will be to conceptualize novel, engaging consumer-facing experiences for CRM, Loyalty, and other digital channels.
About VML MAP
We are a diverse, global team representing over 55 nationalities, all united by our passion for helping brands humanize the relationship between brand and consumer.
As the world's leading center of excellence for Marketing Automation, Personalization, Loyalty, Agentic AI, and CRM at scale, we partner with some of the world's most admired brands across various industries. With a presence in 14 locations worldwide, we craft innovative solutions that resonate with global audiences.
Our mission is simple: to humanize the connection between brand and consumer through data-driven, personalized content across all channels. Leveraging our expertise in marketing automation, personalization, loyalty, Agentic AI, and CRM, we empower clients to deliver scalable, efficient, and impactful experiences that drive measurable business success.
Headquartered in Copenhagen, we operate as "one team, multiple locations," with 14 fully integrated offices across North and Central America, Europe, and Asia.
Join the journey
Consulting - Data & AI - Content & Creative - Identity & 1to1 Paid media - Technology & Platform - Operating models & processes - Operations and Optimization
Ready to join VML MAP?
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Frequently Asked Questions
What does a Creative Lead do at VML MAP?
As a Creative Lead at VML MAP, you will: as a Creative Lead, you will head up projects and creative client teams to develop engaging activations and communications for global clients. Your primary job will be to conceptualize novel, engaging consumer-facing experiences for CRM, Loyalty, and other digital channels..
Is the Creative Lead position at VML MAP remote?
The Creative Lead position at VML MAP is based in Copenhagen, Capital Region of Denmark, Denmark. Contact the company through Clera for specific work arrangement details.
How do I apply for the Creative Lead position at VML MAP?
You can apply for the Creative Lead position at VML MAPdirectly through Clera. Click the "Apply Now" button above to start your application. Clera's AI-powered platform will help match your profile with this opportunity and guide you through the application process.