About this role
Ready to Shape the Future of Health and Wellness?
At Vita Green, we are all about creating a healthier, happier world, and we want you to be part of it!
About Vita Green Group
Headquartered in Hong Kong, VitaGreen is Asia’s premier health and wellness nutrition enterprise. We operate offices across multiple continents and steward a diversified portfolio of market-leading brands—Dr. Choice, Naturo Vita, Tea Chateau among them—while continuously expanding our global product pipeline.
Alpha-H, a strategic pillar within the VitaGreen family, is an award-winning Australian cosmeceutical brand celebrated for 25 years of “correct + prevent” dual-action formulations. A pioneer in glycolic and accelerated acid technologies, Alpha-H pairs clinically validated actives with antioxidant-rich botanicals to deliver targeted solutions for acne, pigmentation, dullness and ageing.
Position overview
As a foundational member of our team, you will serve as the driving force behind our TikTok go-to-market strategy. Collaborating closely with our Australian headquarters, you will manage the complete e-commerce and paid media performance for this channel, integrating precise commercial analytics with rapid campaign execution.
What you ‘ll be doing
- Build Alpha-H’s TikTok Shop & content-commerce roadmap from 0-1, rapidly testing, learning and scaling traffic, conversion and repeat-purchase rates.
- Conceptualise, execute and optimise TikTok live-streams and short-form campaigns, adjusting assortment, scripts and media spend in real time.
- Leverage third-party analytics to monitor daily KPIs (ROI, CTR, CVR) and pivot content or bidding strategies on the fly.
- Coordinate seamlessly across Melbourne, Hong Kong and Shenzhen stakeholders to align brand voice, inventory and logistics cadence.
- Lead a compact operations & paid-media squad, delivering growth targets and weekly data-driven insights.
- Troubleshoot sales, stock and content-moderation issues, mobilising cross-regional resources to keep the funnel moving.
- Track beauty-sector trends and competitor moves daily, translating findings into data-backed recommendations.
Who we’re looking for
- 3+ years hands-on TikTok e-commerce or content-commerce experience; 0-1 brand-launch exposure strongly preferred.
- Demonstrated ability to mine data, diagnose bottlenecks and recalibrate tactics overnight.
- Deep expertise in TikTok Ads Manager and live-room traffic buying; comfortable micro-targeting audiences, bids and creatives in real time.
- Fluency in TikTok Shop P&L mechanics—sensitive to GM, ad-rate, freight and discount levers—with proven cost-optimisation wins.
- Structured thinker with fluent English and Chinese (spoken & written) and the finesse to negotiate across time zones.
- Relentlessly results-oriented, resilient and energized by the intensity—and opportunity—of a zero-to-one sprint.
Why Join Us
We value your professional and personal growth – fostering a positive work culture is our priority. Here, you’ll find more than just a job, you’ll discover a genuine opportunity to thrive.
- Pioneer boundary-pushing projects
- Access clear professional-growth pathways
- Collaborate with a bright, diverse team
- Enjoy a vibrant, low-ego workplace
Other facts
About Vita Green Health Product Company Limited
From our humble beginnings in 1993, Vita Green has transformed into a significant force in the global healthcare sector. We're rapidly nearing the milestone of 1,000 employees, indicative of our persistent growth and expansive reach. Our dynamic team operates across three GMP-certified pharmaceutical factories and six international offices, underlining our comprehensive global footprint.
We've firmly established our market presence with over 70 specialty shops spread across Asia. In addition, our broad and inventive product portfolio, encompassing 13 proprietary brands and more than 150 distinctive products, has not only won widespread acclaim throughout Asia, but has also captivated interest in the wider markets of Europe and the USA.
Vita Green is committed to rigorously maintaining PICS/GMP standards, showcasing our unwavering commitment to the quality, safety, and efficacy of every product we offer. This steadfast dedication, in tandem with our consistent expansion, solidifies our status as a formidable player in the international healthcare industry. Our ongoing mission remains the same - to enhance global public health, one high-quality product at a time.
What you'll do
- You will manage the TikTok go-to-market strategy and oversee e-commerce and paid media performance. This includes building the TikTok Shop roadmap, executing campaigns, and coordinating with stakeholders across regions.
Ready to join Vita Green Health Product Company Limited?
Take the next step in your career journey