Head of Marketing

Head of Marketing

Location: San Francisco (in-office 6-7 days/week)

Compensation: $250k-$450k TC

Virio is building the next-generation B2B GTM stack - an AI-powered content engine that turns executive thought leadership into a pipeline at scale. We help the fastest-growing B2B companies go to market through executive-led content that drives revenue, not vanity metrics.

We're backed by investors and operators from LinkedIn, YouTube, HubSpot, Rippling, and Google. We’ve built a repeatable system for turning founder-led content into meetings, pipeline, and brand power.

If you’re obsessed with growth, want to learn B2B GTM from the inside, and thrive in high-velocity startup environments, this role is for you.

This isn't traditional marketing. This is brand-building meets demand generation—combining storytelling, category creation, and data-driven campaigns to own mindshare and drive pipeline. We're looking for a marketing leader to define how the market perceives us and architect the systems that convert attention into revenue.

What You’ll Do

• Own the brand and narrative. Define Virio's positioning, messaging, and category strategy. Shape how prospects, customers, and the market understand who we are and why we matter.

• Drive demand generation at scale. Build integrated campaigns across paid, content, events, and partnerships that generate qualified pipeline and accelerate deal velocity.

• Build content that converts. Create thought leadership, case studies, product narratives, and educational content that establishes Virio as the go-to voice in next-gen GTM.

• Launch campaigns that break through. Execute high-impact initiatives - product launches, webinars, executive dinners, industry partnerships - that create buzz and drive business outcomes.

• Establish repeatable marketing systems. Build processes, templates, and infrastructure that let the team ship consistently and compound results over time.

• Lead and scale the marketing function. Manage contractors, agencies, and future full-time hires across brand, content, demand gen, and communications.

• Own LinkedIn and executive visibility. Make our founders, insights, and POV unmissable. Turn organic distribution into a competitive advantage.

• Partner across the business. Work with Sales, Product, Customer Success, and leadership to align marketing with revenue goals and product strategy.

• Measure what matters. Define success metrics - pipeline influenced, brand awareness, content engagement - and optimize campaigns based on data.

• Move fast with modern tools. Leverage AI, automation, and low-code platforms to out-execute teams 10x our size.

• Operate like a founding CMO. Be the strategic voice for marketing at the executive level while rolling up your sleeves to ship work yourself.

Who You Are

• A storyteller and strategist. You can craft compelling narratives that resonate with B2B buyers and differentiate in crowded markets.

• Demand-gen fluent. You understand full-funnel marketing - awareness, consideration, conversion - and know how to drive pipeline, not just impressions.

• An experienced operator. You've built and led marketing functions before, whether at startups or high-growth companies, and know what good looks like.

• Content-obsessed. You believe great content is a growth lever and can write, edit, or direct others to create work that actually gets read and shared.

• Data-informed. You make decisions based on metrics and insights, not hunches. You know how to measure brand impact and campaign ROI.

• B2B-native. You understand how enterprise and mid-market buyers think, how sales cycles work, and how to create marketing that accelerates deals.

• Startup-ready. You thrive in ambiguity, operate autonomously, and don't need structure handed to you - you create it.

Bonus Points

• Led marketing at an early-stage B2B SaaS company (seed to Series A)

• Created LinkedIn or social-first content strategies that drove measurable business impact

• Built a category or redefined positioning in a competitive space

• Experience launching and scaling thought leadership programs

• Managed agencies and contractors to execute multi-channel campaigns

• Worked closely with sales teams in a PLG or sales-led environment

Why Join Virio?

• Founding seat – You’ll architect and run growth in a $0 to $100M journey.

• Elite peer group – The team moves fast, expects high output, and rewards competence.

• Career acceleration – Success here puts you on track to lead growth in the next iconic GTM company.

• Real impact – You’ll directly shape Virio’s revenue trajectory and fundraising outcomes.

• Top-Shelf Benefits: 100% paid medical, dental, and vision + 401(k) + $1,000/month wellness & meals stipend + company-wide annual off-sites. We take care of our people!