About this role
Motorrad (Motorcycle) Sales Controller
Application Deadline: 30 January 2026
Department: Motorrad Sales
Employment Type: Permanent - Full Time
Location: Guildford, Surrey
Compensation: £40,000 / year
Description
Are you passionate about motorcycles and the automotive industry? Do you thrive in a fast-paced, premium brand environment? We are looking for a Motorrad Sales Controller to join our award-winning team, supporting the Sales Manager and sales team in delivering outstanding operational performance and exceptional customer experiences.
This role is ideal for someone with at least one year’s experience in the automotive sector (be it service or sales!), a full UK motorcycle licence, and a proactive, tech-savvy approach to work.
Hours: 5 days across Monday to Saturday = 41 hours
Salary: £40,000
Key Responsibilities
- Manage stock profiles and stock levels, ensuring motorcycles are accurately and attractively marketed in the showroom and online
- Coordinate vehicle specifications, imagery, and video content, maintaining exceptional presentation standards
- Support retailer tactical campaigns and promotional activity across new and used motorcycles
- Provide operational and administrative support to the Sales Manager and sales team
- Assist with sales documentation, compliance, and process accuracy
- Ensure customer enquiries are handled in line with business and manufacturer standards
- Support the preparation of customer offers, including pricing, part-exchange valuations, and finance and insurance quotations
- Work collaboratively with Sales Administration and Aftersales teams
Skills, Knowledge and Expertise
- Minimum of one year’s experience within the automotive sector
- Full UK Motorcycle Licence (essential)
- Highly proactive, organised, and able to manage multiple tasks effectively
- A supportive team player who contributes positively to team success
- Tech-savvy, with a strong understanding of systems and the ability to learn new processes quickly
- Exceptional attention to detail and a professional, customer-focused mindset
- Join a high-performing, award-winning team
- Represent a premium motorcycle brand
- Work in a supportive and collaborative environment
- Opportunities for development and career progression
Benefits
- Demonstration bike
- 24 days’ annual leave (increasing to 29 with service) + your birthday off!
- Pension Scheme & Life Assurance
- Cycle2Work programme
- Holiday Buy & Sell Scheme
- Tech & Travel Purchase Scheme
- Enhanced Parental Leave
For more details, check out our staff benefits.
Other facts
About Vines Group
Founded in 1980, Vines Group enjoys the prestige of being one of the country’s few privately owned BMW & MINI franchises. As a welcoming and professional family run business, our ethos is always to ensure that our customers are inspired and delighted with the service they receive.
At Vines, we are as passionate about cars & bikes as our customers are, so you can be sure you're dealing with informed enthusiasts. With a dedicated team who have an unbending commitment to quality in everything they do, they are ready to deal with your enquiry. Browse www.vinesgroup.co.uk for more information or please contact us on:
Guildford BMW - 01483 207000
Redhill BMW - 01293 772000
Gatwick BMW - 01293 611117
Guildford MINI - 01483 207007
Redhill MINI - 01293 787380
Gatwick MINI - 01293 575557
Guildford Motorrad - 01483 207000
Vines Select - 01483 9689 99
Visit our online shop to browse through new and used Genuine MINI & BMW products: www.vinesbmwminishop.co.uk
Looking to join Vines Group? Have a browse at our careers website for more information https://vines.iqrecruit.co.uk/vacancies
What you'll do
- The Motorrad Sales Controller will ensure the smooth day-to-day running of the motorcycle sales operation, supporting stock management, vehicle marketing, and customer enquiries. They will work collaboratively across departments to uphold BMW Motorrad brand standards.
Ready to join Vines Group?
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