Paid Ads Specialist - Franklin, TN

<div class="react-pdf__Page css-138" data-page-number="1"> <h3 class="react-pdf__Page__textContent textLayer" data-main-rotation="0">Paid Ads Specialist</h3> <div class="react-pdf__Page__textContent textLayer" data-main-rotation="0"> <p><strong>Location:</strong> In-Office | VIP Headquarters, Franklin, TN<br><strong>Department:</strong> Marketing</p> <h3>About Veterinary Innovative Partners (VIP)</h3> <p>Veterinary Innovative Partners (VIP) was founded by four veterinarians with a shared vision: to be the most caring place for pets, pet parents, and pet care providers. As a veterinarian-owned and operated family of boutique hospitals, we believe exceptional care is achieved through the right balance of centralized support and hospital-level autonomy.</p> <p>As we continue to grow, we are looking for a talented Paid Ads Specialist to join our Marketing team at our Franklin, TN headquarters and help drive client acquisition across our network of veterinary hospitals.</p> <h3>Role Overview</h3> <p>We are seeking a data-driven Paid Ads Specialist to assist in transitioning and managing our paid advertising campaigns in-house. This role is ideal for someone who is passionate about digital marketing, thrives in a fast-paced environment, and has a proven ability to manage paid media campaigns that deliver measurable results.</p> <p>You will play a key role in optimizing performance across multiple platforms while collaborating closely with creative and marketing partners to ensure campaigns are both effective and aligned with business goals.</p> <h3>Key Responsibilities</h3> <h4>Campaign Management &amp; Optimization</h4> <ul> <li>Facilitate the transition of paid advertising campaigns in-house, ensuring a seamless handoff and continued performance optimization</li> <li>Own the day-to-day management and optimization of paid ad campaigns across platforms including Google Ads, Facebook, and Instagram</li> <li>Analyze campaign performance data and implement strategic adjustments to improve key metrics such as CTR, CPC, and conversions</li> <li>Conduct A/B testing and explore new media channels to identify opportunities for growth</li> <li>Stay ahead of industry trends and platform updates, implementing best practices to keep campaigns innovative and impactful</li> </ul> <h4>Creative Collaboration &amp; Ad Development</h4> <ul> <li>Collaborate with the creative team to develop compelling ad copy and visuals</li> <li>Ensure brand consistency across campaigns and alignment with broader business objectives</li> </ul> <h4>Data Analysis &amp; Reporting</h4> <ul> <li>Track, analyze, and report on campaign performance with actionable insights</li> <li>Assist in preparing dashboards and performance reports for stakeholders</li> <li>Deliver bi-weekly performance updates to leadership</li> <li>Conduct comprehensive monthly performance reviews and ROI analysis by hospital</li> </ul> <h4>Budget &amp; Trend Management</h4> <ul> <li>Support the management of paid media budgets to ensure cost-effective spend</li> <li>Monitor trends and platform changes, providing recommendations to improve campaign performance</li> </ul> <h3>Qualifications</h3> <ul> <li>Bachelor’s degree in Marketing, Advertising, Communications, or a related field, or equivalent experience</li> <li>5 or more years of experience managing or supporting paid advertising campaigns, particularly on Google Ads and Meta platforms</li> <li>Strong understanding of targeting strategies, keyword research, and audience segmentation</li> <li>Advanced analytical skills with experience using tools such as Google Analytics</li> <li>Excellent organizational skills and strong attention to detail</li> </ul> <h3>Preferred Qualifications</h3> <ul> <li>Google Ads and/or Meta (Facebook Blueprint) certifications</li> <li>Experience with A/B testing and performance reporting</li> <li>Experience in the veterinary industry or a passion for animals</li> </ul> <h3>Compensation &amp; Benefits</h3> <p><em><strong>Salary:</strong> $65,000–$75,000 annually</em></p> <ul> <li><strong>Bonus Opportunity:</strong> Eligible for an annual performance-based bonus, determined 50% by individual performance and 50% by overall company results</li> <li><strong>Health Care:</strong> Medical, dental, and vision coverage</li> <li><strong>Retirement:</strong> 401(k) and IRA options</li> <li><strong>Insurance:</strong> Life insurance, AD&amp;D, short-term and long-term disability</li> <li><strong>Paid Time Off:</strong> Vacation, and paid holidays</li> <li>Paid Parental Leave&nbsp;</li> <li><strong>Training &amp; Development:</strong> Ongoing professional growth opportunities</li> <li><strong>Pet Benefits:</strong> Discounted healthcare for personal pets</li> </ul> </div> </div><div class="content-conclusion"><p>Veterinary Innovative Partners (VIP) is a network of veterinarian-owned-and-operated hospitals across twelve states. VIP is guided by a mission to provide veterinarians and their teams with all the resources, mentorship, and autonomy they need to thrive personally and professionally while giving pets the best possible care.</p> <p>Join the VIP family, where our team members are our top priority to ensure best-in-class personalized care, ownership and accountability, trust, and an exceptional work environment</p> <p>&nbsp;</p> <p><strong>Stay connected with VIP!</strong><br>Follow <u><a id="OWAf74f9177-1c9a-c16f-f46d-d41ae9c1ac26" class="OWAAutoLink" href="https://www.linkedin.com/company/veterinary-innovative-partners/" target="_blank" data-auth="NotApplicable">Veterinary Innovative Partners on LinkedIn</a></u>&nbsp;for the latest career opportunities, team stories, and behind-the-scenes looks at life in our hospitals.</p> <p>&nbsp;</p></div>