Media Producer

Veikkaus is a gaming company for everyone, striving to be better in every aspect. Our passion is to drive better gaming so that our customers can enjoy every moment. Caring, teamwork, and courage are the values that guide everything we do. Responsibility is a core of our operations. Our goal is to be a respected and successful international money gaming group that continuously improves while always putting both customers and employees first. For a better game — and working life.

Media Producer, Betting & iCasino

The future of gaming in Finland is changing – and we’re recruiting. In 2027, the Finnish license market will open, bringing a new era for iGaming. At Veikkaus, we’re preparing for this transformation – and we’re looking for passionate professionals to join us on this journey.

We’re strengthening our Betting and iCasino unit with creative and data savvy marketing professionals: people with a hunger for results, a strong visual eye, and a drive to create content that performs. If you’re ready to help shape the future of responsible, competitive money gaming, now is the time to join us.

Do you love turning ideas into impactful videos and thumb stopping creatives? Do you understand how content should look, feel, and behave across different digital and social channels? Are you comfortable working in a fast paced environment where campaigns, odds and games change quickly – especially around sports and live events? If yes, you might be the person we’re looking for.

We are seeking a Media Producer to join our Growth & Sales team in the Sales & Marketing unit, serving both Betting and iCasino. In this role, you will be responsible for producing high-quality, performance oriented marketing content for our multichannel campaigns – with a strong focus on digital/social assets. You will work closely with performance marketers, planners, CRM and brand teams, as well as external agencies and partners.

Your main responsibilities

• Plan and produce video and visual content for a wide range of channels across our multichannel marketing – including social media, display, onsite placements, TV-partners and other digital environments. 
• Create scripts and concepts for shortform video (e.g. social media, online video, stories, reels, on-screen inserts), ensuring the idea fits both the channel and the audience. 
• Adapt assets efficiently for different platforms and formats (aspect ratios, durations, iterations for testing). 
• Produce effective banners and tactical social media materials that support performance goals (acquisition, activation, retention) and are aligned with brand and responsible gaming guidelines. 
• Use templates, tools, and automation where possible to streamline production and scale creatives without sacrificing quality. 
• Collaborate with internal stakeholders to understand campaign objectives, target audiences, and key messages – and translate these into engaging visual concepts. 
• Work with external partners (creative agencies, partners, production companies, freelancers) – from briefing and feedback to reviewing and finalizing materials. 
• Ensure all content adheres to brand guidelines, legal and regulatory requirements, and responsible gaming standards. 
• Continuously develop and refine our visual and video approach based on performance data, channel insights, and best practices.
• Developing creative automation and tools with a result-orientated mindset

You will thrive in this position if you have

• Strong hands-on skills in creating video and visual content for digital, social channels and partners (e.g. editing, motion graphics, basic animation, image editing). 
• Experience scripting and structuring video content that works in different platforms and formats, especially social media and TV partnerships
• Demonstrated ability to produce banners and tactical performance creatives efficiently and at high quality. 
• Comfort using tools and workflows that boost efficiency (templates, bulk production, automation features in creative tools, etc.).  
• Experience collaborating with agencies and partners – you know how to brief clearly, give structured feedback, and manage deliverables and timelines. 
• Experience developing creative tools and automation
• A portfolio that showcases your skills and thinking: 
  • Please include a link to your online portfolio or attach a PDF portfolio with a few selected works relevant to this position. 
  • For each example, briefly describe your role and responsibilities in the project (e.g. concept, script, editing, design, animation).
• A genuine interest in sports and sports culture. You don’t need to be an expert in every sport, but you follow sports actively enough to understand key events, rhythms, and fan perspectives – this is important for creating relevant and resonant content especially for our sports betting audiences. 
• Ability to work in a high cadence, campaign-driven environment, handle multiple projects at once, and keep deadlines. 
• Good communication skills and a collaborative mindset – you enjoy working as part of a multidisciplinary team. 
• Working proficiency in English; Finnish is an advantage.

Considered an advantage

• Experience in creating creatives for betting, gaming, mobile games, or other fast‑moving D2C / e‑commerce businesses. 
• Familiarity with performance marketing and A/B testing – understanding how creative choices impact click‑through, conversion and engagement. 
• Experience designing for different social and digital ad platforms (e.g. Meta, TikTok, YouTube, programmatic/display). 
• Basic understanding of web analytics and creative performance metrics.

We offer

• A workplace where the game evolves – and so do you. You’ll face meaningful challenges and gain new skills while contributing to shared success – in Finland and beyond. We value curiosity and create the space for it to thrive. 
• Inspiring and supportive teammates you can rely on. The best ideas and world‑class entertainment are built together – and Veikkaus thrives because of its people. 
• Balanced and inspiring work life. At Veikkaus, we believe a good job adds something to life – but isn’t all there is to it. 
• Excellent employee benefits. You can read more about us and our benefits from our career site.

It is important to us that everyone can come to work as their authentic selves. We value diverse backgrounds, skills, and perspectives, and believe that success comes from working in diverse teams. We encourage individuals from various backgrounds to apply for our jobs.

Practicalities
Our headquarters is located in Helsinki, Finland, in which we work in hybrid model 3 days on-site. The position is permanent and full-time.

Interested?
Please send your application with CV, salary request, and link/attachment to your portfolio at the latest on 15.2.2026. Applications are reviewed during the application period and interviews may start before the period ends. We are excited to hear from you!

For any inquiries about the position, don’t hesitate to contact Jami Pankakari, Head of Growth & Sales, Betting and iCasino by email ([email protected]).

A drug test under Section 7 of the Act on the Protection of Privacy in Working Life (759/2004) will be conducted on the selected candidate.

Veikkaus on jokaisen suomalaisten oma peliyhtiö, joka kehittää vastuullista ja viihdyttävää rahapelaamista. Tarjoamme merkityksellisiä tehtäviä, kasvun mahdollisuuksia ja työyhteisön, jossa välittäminen, yhdessä tekeminen ja rohkeus näkyvät arjessa. Haluamme, että jokainen voi kehittyä, onnistua ja olla oma itsensä – samalla kun rakennamme menestystä yhdessä.

Paremman pelin puolesta – ja työelämän.