Marketing Planner, iCasino

Veikkaus is a gaming company for everyone, striving to be better in every aspect. Our passion is to drive better gaming so that our customers can enjoy every moment. Caring, teamwork, and courage are the values that guide everything we do. Responsibility is a core of our operations. Our goal is to be a respected and successful international money gaming group that continuously improves while always putting both customers and employees first. For a better game — and working life.

Marketing Planner, iCasino 

The future of gaming in Finland is changing – and we’re recruiting. In 2027, the Finnish license market will open, bringing a new era for iGaming. At Veikkaus, we’re preparing for this transformation – and we’re looking for passionate professionals to join us on this journey. 

We’re strengthening our Betting and iCasino unit with true iGaming and digital business experts: people with a hunger for results and a persistent drive to win. If you’re ready to help shape the future of responsible, competitive money gaming, now is the time to join us.

Do you want to play a key role in planning and executing iCasino marketing – from weekly game launches to always on customer communication? Are you excited by data, UX and conversion, and turning insights into concrete campaigns and content? If your answer is yes, you might be the person we’re looking for.

We are seeking a Marketing Planner, iCasino to join our Betting and iCasino unit in the Sales & Marketing organization. In this role you will be responsible for planning, coordinating, and optimizing iCasino marketing activities, with a strong focus on our owned channels (site, app, CRM) – and preparing us for a broader, multi‑channel marketing landscape when the Finnish license market opens in 2027.

You will work closely with product owners, CRM, performance marketing, brand and creative teams to ensure that our iCasino portfolio – especially new games and key existing titles – is visible, relevant, and commercially successful.

Your main responsibilities

• Plan and execute iCasino marketing campaigns and always on activities, aligned with commercial targets and annual plans. 
• Own the marketing planning for iCasino game launches: 
  • concept and brief, 
  • coordination of creative and content production, 
  • orchestration of go-live and content updates in owned channels.
• Design and develop landing pages and user flows with a focus on conversion and UX – from brief to publishing in our CMS. 
• Use first party data to build and refine audience segments, and plan targeted messaging and content for different customer groups in owned channels (web, app, CRM). 
• Produce and/or brief copy for our owned channels (e.g. game highlights, campaign content, landing pages, CRM messages) ensuring clear, engaging, and responsible communication. 
• Coordinate marketing materials and content production with internal teams and external partners (e.g. studios, agencies) to ensure timely, high-quality delivery. 
• Collaborate with SEO and media/SEA specialists to ensure basic search visibility and alignment of onsite content with paid activities. 
• Monitor performance of iCasino marketing activities, interpret results, and propose concrete actions to improve conversion, engagement, and revenue. 
• Contribute to continuous development of iCasino marketing practices, tools and processes, especially in view of the upcoming open license market (e.g. readiness for multichannel campaigns).

You will thrive in this position if you have

• An open minded, growth oriented mindset and a hands-on, “get things done” attitude. 
• 2–4 years of experience in content production and marketing, growth/online business, or agency/scale up environments, working in a fast paced setting. 
• Practical experience in: 
  • landing page, conversion and UX planning and production, 
  • using a CMS to build and update pages and content, 
  • coordinating marketing materials and content production
  • creating visuals
• Strong skills in using first party data and customer insights for: 
  • audience planning and segmentation, 
  • planning targeted communication for different segments.
• Understanding SEO and SEA and how content, structure and messaging impact search performance (you don’t need to be a deep specialist, but you know how to collaborate with one). 
• Ability to write clear, engaging, and channel appropriate copy for owned channels, with attention to brand tone of voice and responsible gaming communication. 
• Analytical, test and learn approach: you are comfortable looking at data, dashboards and reports, and turning findings into concrete improvements for campaigns, content, and UX. 
• Strong collaboration and project management skills – you can keep multiple threads moving, prioritize, and communicate clearly with different stakeholders. 
• Good communication skills in English; Finnish is an advantage.

Considered an advantage

• Experience from iGaming, online casinos, sports betting, mobile games, or other subscription/transaction-driven D2C businesses. 
• Background from a scale‑up or digital/creative/CRM agency. 
• Experience working closely with CRM, marketing automation, and/or personalization tools. 
• Basic understanding of web analytics and experimentation (A/B testing, conversion optimization).

We offer

• A workplace where the game evolves – and so do you. You’ll face meaningful challenges and gain new skills while contributing to shared success – in Finland and beyond. We value curiosity and create the space for it to thrive. 
• Inspiring and supportive teammates you can rely on. The best ideas and world‑class entertainment are built together – and Veikkaus thrives because of its people. 
• Balanced and inspiring work life. At Veikkaus, we believe a good job adds something to life – but isn’t all there is to it. 
• Excellent employee benefits. You can read more about us and our benefits from here.

It is important to us that everyone can come to work as their authentic selves. We value diverse backgrounds, skills, and perspectives, and believe that success comes from working in diverse teams. We encourage individuals from various backgrounds to apply for our jobs.

Our headquarters is located in Helsinki, Finland, in which we work in hybrid model 3 days on-site. The position is permanent and full-time.

Interested?
Please send your application with CV and salary request at the latest on 15.2.2026. Applications are reviewed during the application period and interviews may start before the period ends.

For any inquiries about the position, don’t hesitate to contact Jami Pankakari, Head of Growth & Sales, Betting and iCasino by email ([email protected]).

A drug test under Section 7 of the Act on the Protection of Privacy in Working Life (759/2004) will be conducted on the selected candidate.

Veikkaus on jokaisen suomalaisten oma peliyhtiö, joka kehittää vastuullista ja viihdyttävää rahapelaamista. Tarjoamme merkityksellisiä tehtäviä, kasvun mahdollisuuksia ja työyhteisön, jossa välittäminen, yhdessä tekeminen ja rohkeus näkyvät arjessa. Haluamme, että jokainen voi kehittyä, onnistua ja olla oma itsensä – samalla kun rakennamme menestystä yhdessä.

Paremman pelin puolesta – ja työelämän.