VARSITY SPIRIT, A VARSITY BRANDS COMPANY - THE DRIVING FORCE IN SPIRIT ACROSS CHEER, DANCE, BAND AND YEARBOOK

For over 50 years, Varsity Spirit has been the leading global source for all things spirit, including cheerleading, dance team, performing arts and yearbook. Focused on safety, entertainment and traditional school leadership, Varsity Spirit’s 5,000+ employees are dedicated to celebrating school spirit. A leader in apparel innovation, educational camps, clinics, competitions, and yearbook, Varsity Spirit impacts more than a million athletes each year.

OUR COMMITMENT TO SAFETY

At Varsity Spirit, the safety and wellbeing of the young people we serve is of the utmost importance. Since our inception 50 years ago, we have been – and remain – steadfastly committed to doing our part to create a safe and positive environment for our participants’ physical, emotional, and social development, and promoting an environment free from abuse and misconduct. Varsity has a zero tolerance for abuse in its programs, events, and associated business activities. Varsity is committed to reporting all suspicions, allegations, and incidents of abuse in full accordance with local laws and reporting requirements. Learn more at Our Commitment to Safety - Varsity.com.

JOB TYPE: Full-time

LOCATION TYPE: This is an outside sales, hybrid position. Sales activity takes place across a home office, all-star gyms/organizations, community events and in-person meetings with clients.

TERRITORY DETAILS: New York & New England

To successfully perform the essential functions of this job, Sales Specialists live within the region they serve in order to manage local client relationships and maximize sales opportunities.

WORK HOURS: Hours vary based on customer needs. Evening and weekend work may be required.

PAY RATE: The base draw for this job is $50,000 plus the possibility of additional performance-based incentives. 

The base draw will vary based on criteria such as education, experience and qualifications of the applicant, location, internal equity, and alignment with the market.

TRAVEL REQUIREMENT: Travel is primarily to all-star gyms and organizations within the territory, although some out-of-the-area and overnight travel may be required.

HOW YOU WILL MAKE AN IMPACT
A Varsity Spirit All Star Fashion Sales Specialist is passionate about fashion, enjoys working one-on-one with customers and thrives in a sales environment. Responsibilities include providing personalized solutions to groups with participants of all ages. Effectively promoting Varsity products through a consultative based selling approach, Sales Specialists manage complex sales cycles and follow the Varsity Spirit All Star Fashion Integrated Selling Process from start to finish. Successful Sales Specialists are industry experts and influencers who cultivate & seek new opportunity while maintaining meaningful customer relationships.

A Varsity Spirit All Star Fashion Sales Specialist represents Varsity Brands by demonstrating company core values. Driving the highest ethical standards of conduct in all business activities, they strive to elevate the customer experience.

SPIRIT – PASSION – INNOVATION – RESPECT – INTEGRITY - TRANSPARENCY

Click here to learn more about the apparel and products we sell.

WHAT YOU WILL DO

• Generate sales of Varsity products to existing and target customers utilizing a variety of sales techniques

• Assist customers in your territory with all things Varsity

• Develop relationships and understand the needs of customers in your territory

• Become an industry expert for your territory   

• Guide customers through the design and order process to completion

• Monitor competitors in your territory maintaining a comprehensive knowledge of their product offerings and selling points

• Coordinate with the Varsity All Star event division to support their sales efforts in your territory and to promote Varsity All Star

• Implement sales calls, customer visits, consultations, and other effective sales techniques to secure the business

• Conduct consultations, design sessions, and sizing appointments

• Meet predetermined performance measurements/sales goals

• Submit appropriate and complete paperwork, e.g. revisions, payment forms, expense reports, VID requests and rush requests

• Communicate production timelines and delivery dates to customer

• Perform administrative and customer service duties as deemed necessary, e.g. payment collection, order sorting, and return/remake facilitation

• Develop and implement strategy for converting target accounts to new business

• Provide regular updates to direct manager on progress with target accounts and sales forecasts

• Utilize a variety of sales techniques to increase territory sales

• Complete training as assigned to stay current on products, processes and technology

• Identify new trends in the industry and relay to your manager

• Monitor and utilize company produced reports, e.g. CSH, PBR, and Aged Receivables to identify opportunities, maintain “clean” accounts, and maximize sales

• Make your availability to customers known by returning all phone calls and emails in a timely fashion, typically within 24 business hours.

• Develop action plan with direct manager to resolve customer satisfaction issues and retain at risk customers

• Participate in sales conference calls, webinars, meetings and yearly sales trainings

• Attend Varsity Events a (Typically during the months of October – April)

• Generate and communicate sales leads to the event sales team

• Coordinate team approach with event Advisor when deemed appropriate

• Meet all deadlines

QUALIFICATIONS
Knowledge/Skills/Abilities:

• Presentation Skills

• High Technical Capacity (i.e., Excel, PowerPoint, Salesforce)

• Customer/Client Service Focused

• Communication and interpersonal skills (i.e., active listening)

• Personal Effectiveness/Credibility

• Ability to generate leads, forecast sales cycle, anticipate problems, and create effective solutions, with an aspiration to meet and exceed sales goals

• High Level Time Management

• Ability to prioritize multiple tasks in a fast-paced environment and meet deadlines

• Detail Oriented

• Highly adaptable in ever changing climates and technologies

• Willingness to learn in-depth product construction, technicalities, and pricing

• Ensure reliable travel for regular face-to-face touch points

• Organization and follow through

Education/Experience:

• High school diploma or GED.

• Bachelor’s degree in marketing, business education or related field preferred

• Industry Experience preferred 

• Experience in administrative support role for at least 2 years.

PHYSICAL REQUIREMENTS: 

• Prolonged periods of sitting, standing, bending, lifting, kneeling walking and driving will all occur on a regular basis. Must be able to lift 15-30 pounds

• The physical demands that are described as required are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.  

#LI-KS1

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the employee for this job.

JOIN THE BEST TEAM IN SPORT & SPIRIT

At Varsity Brands, we believe every student deserves the opportunity to succeed and every educator wants to make a difference. It takes a team to make a real impact, and through our two divisions – BSN SPORTS and Varsity Spirit – and our network of 6,000+ employees and independent representatives, we are proud to partner with a wide range of educational institutions and club and professional sports to transform the student journey in SPORT and SPIRIT.

OUR VALUES

Service - We lead with heart. We champion community.

Passion - We love what we do. It fuels our purpose.

Integrity - We do what we promise. We own our actions and decisions.

Respect - We earn it by giving it. Because everyone deserves it.

Innovation - We never stop striving to be better. For ourselves and our community.

Transparency - We are committed to openness and honesty in everything we do.

OUR BENEFITS

We are committed to putting you and your families first. For benefits eligible roles, we offer a variety of choices and costs as well as program enhancements that align with our responsibility to elevate the employee experience. Some of our offerings include:

• Comprehensive Health Care Benefits
• HSA Employer Contribution/ FSA Opportunities
• Wellbeing Program
• 401(k) plan with company matching
• Company paid Life, AD&D, and Short-Term Disability
• Generous My Time Off & Paid Holidays
• Varsity Brands Ownership Program
• Employee Resource Groups
• St. Jude Partnership & Volunteer Opportunities
• Employee Perks including discounts on personal apparel and equipment!

Varsity Brands companies are equal opportunity employers. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, citizenship, gender, sexual orientation, gender identity, veteran’s status, age or disability.