About this role
About Valpay
At Valpay, we’re building the next generation of embedded payments. We help SaaS companies transform payments from a utility into a new line of revenue. Our PayFac-as-a-Service model delivers all the benefits of integrated payments while we handle the complexity.
In just two years, we’ve helped 3,000+ merchants across 12 verticals in North America, Europe, and Australia. Our Growth Pods operate like mini-business units — each one responsible for acquiring software partners, activating their merchants, and delivering sustained revenue growth.
About the Role
We are looking for a strategic and creative Content Specialist to drive organic growth, build online authority, and shape the brand voice across Valpay. This role combines technical SEO, content strategy, and performance analytics with a strong focus on keyword research and content creation. If you have a passion for uncovering search insights and turning them into compelling and impactful content, we would love to hear from you.
KEY RESPONSIBILITIES:
- Create and manage high-quality content across blogs, website pages, social media, and newsletters.
- Ensure all content reflects the brand voice and speaks to audience intent and business goals.
- Conduct keyword research and apply SEO best practices to guide content strategy and structure.
- Optimize on-page elements like metadata, headings, and internal links for search performance.
- Collaborate with developers, designers, and marketing teams to align content with broader initiatives.
- Monitor content and SEO performance using tools like Google Analytics and Search Console.
- Translate insights into clear, actionable improvements to grow visibility, engagement, and authority.
- Stay current with content trends, SEO developments, and audience behavior to continuously improve strategy.
REQUIRED/MINIMUM QUALIFICATIONS:
- 3 or more years of experience in content writing and SEO, ideally within B2B, SaaS, or tech.
- Proven ability to craft compelling, user-focused content across blogs, websites, social media, and newsletters.
- Strong understanding of SEO principles, keyword research, and on-page optimization.
- Proficiency with tools such as Ahrefs, Google Analytics, Google Search Console, or similar.
- Fluent in both French and English, with excellent writing skills in both languages.
- Comfortable navigating and creating content for social, community, and review platforms (e.g. LinkedIn, Reddit, Trustpilot).
- Ability to analyze content and SEO performance data and apply insights to strategy.
- Strong communication and collaboration skills in a fast-paced, cross-functional environment.
Why Valpay
- High visibility and direct impact on revenue and strategy.
- Opportunity to operate like a founder within the sales org.
- Significant autonomy with clear accountability.
- A chance to help define how integrated payments are sold at scale through partners.
Other facts
About Valsoft Corporation
As a leading player in vertical market software (VMS), Valsoft combines industry expertise with a unique buy-and-hold investment philosophy, managing a growing portfolio of companies that benefit from decentralized leadership and operational autonomy. We actively support our businesses, guiding them in their growth and evolution into market leaders.
Headquartered in Montreal with a global presence, Valsoft is committed to building a legacy of excellence by prioritizing sustainable growth and operational efficiency. Our long-term vision, driven by entrepreneurial spirit and disciplined execution, ensures we create lasting value for our portfolio companies, their customers, and the industries they serve. For more information, visit valsoftcorp.com.
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En tant qu'acteur de premier plan dans le domaine des logiciels pour marchés verticaux (LMV), Valsoft allie expertise sectorielle et une philosophie d'investissement unique axée sur l'acquisition et la conservation. Nous gérons un portefeuille croissant d'entreprises qui bénéficient d'un leadership décentralisé et d'une autonomie opérationnelle. Nous soutenons activement nos entreprises en les accompagnant dans leur croissance et leur évolution en leaders de leur secteur.
Basée à Montréal et présente à l'échelle mondiale, Valsoft s'engage à bâtir un héritage d'excellence en priorisant la croissance durable et l'efficacité opérationnelle. Notre vision à long terme, portée par un esprit entrepreneurial et une exécution rigoureuse, nous permet de créer une valeur durable pour nos entreprises, leurs clients et les industries qu'elles desservent. Pour plus d'informations, visitez valsoftcorp.com.
What you'll do
- The Content Specialist will create and manage high-quality content across various platforms while ensuring alignment with brand voice and audience intent. They will also conduct keyword research, optimize content for SEO, and monitor performance metrics to drive organic growth.
Ready to join Valsoft Corporation?
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