Brand Manager ( Retailer Own Brand)
full-time•York
About this role
Company Description
At Valeo Foods UK we bring together a family of much-loved UK food brands supported by the scale and ambition of a global investment partner. From Kettle’s bold crunch to Rowse’s natural sweetness, through to Matthew Walker and Barratt Sweets, our portfolio blends heritage, craft and category-leading innovation.
Alongside our branded portfolio, we are also one of the UK’s largest suppliers of private label products, partnering with major retailers to deliver quality and category expertise that meets the needs of millions of households every week.
As a business, we’re on a journey of transformation. We’re strengthening our operations, driving quality and investing in our people. It’s an exciting, fast-moving environment where heritage meets new thinking, and where every colleague contributes to shaping the future of food across the UK.
Join us and play your part in building the next chapter of some of Britain’s most loved brands.
Job Description
We are seeking a Brand Manager (Retailer Own Brand) to lead and develop a portfolio of retailer own-label products. This role sits at the heart of our commercial and innovation agenda, working closely with retail customers and internal teams to deliver compelling products that meet consumer needs and retailer strategies.
You’ll be responsible for managing the full product lifecycle — from insight and concept through to launch, optimisation, and range management.
Key Responsibilities
- Own and manage a portfolio of retailer own-brand products across agreed categories
- Work closely with retail customers to deliver against their own-label strategies
- Lead new product development, renovations, and range reviews
- Translate consumer, market, and category insights into strong product propositions
- Collaborate cross-functionally with Sales, R&D, Operations, Supply Chain, and Finance
- Build and deliver customer-specific brand plans and innovation pipelines
- Manage artwork, packaging, and specifications in line with retailer requirements
- Ensure projects are delivered on time, on cost, and to quality standards
Qualifications
- Proven experience in brand management, own-label, or customer marketing within FMCG
- Strong understanding of retailer own-brand development and retail customer dynamics
- Commercially minded with a clear focus on margin, cost, and value delivery
- Excellent stakeholder management and project leadership skills
- Highly organised, detail-driven, and comfortable managing multiple projects
- Passion for food and consumer trends
Additional Information
What we offer you in return
- Matched pension scheme up to 10%
- Death in service
- Cycle to work scheme
- Retailer discount platform
- Staff discount
- And plenty more!
What you'll do
- The Brand Manager will lead and develop a portfolio of retailer own-label products, managing the full product lifecycle from insight to launch. This role involves collaboration with retail customers and internal teams to deliver products that meet consumer needs.
About Valeo Foods
At Valeo Foods UK, we're the creative force behind an array of beloved brands spanning indulgence, innovation, and tradition. From the iconic crunch of Kettle Crisps to the pure sweetness of Rowse Honey, and the rich heritage of Matthew Walker puddings, our portfolio reflects our commitment to quality and diversity.
But that's not all – our family of brands extends further, encompassing an exciting array of products and experiences. Whether it's the Wild West flavours of New World Foods, the nostalgic joy of Barratt sweets, or the timeless appeal of Metcalfe Popcorn, each brand carries its own unique story, flavour, and charm. Join us on a journey where passion meets flavour, crafting experiences that bring people together and delight taste buds.
Ready to join Valeo Foods?
Take the next step in your career journey
Frequently Asked Questions
What does a Brand Manager ( Retailer Own Brand) do at Valeo Foods?
As a Brand Manager ( Retailer Own Brand) at Valeo Foods, you will: the Brand Manager will lead and develop a portfolio of retailer own-label products, managing the full product lifecycle from insight to launch. This role involves collaboration with retail customers and internal teams to deliver products that meet consumer needs..
Is the Brand Manager ( Retailer Own Brand) position at Valeo Foods remote?
The Brand Manager ( Retailer Own Brand) position at Valeo Foods is based in York, England, United Kingdom. Contact the company through Clera for specific work arrangement details.
How do I apply for the Brand Manager ( Retailer Own Brand) position at Valeo Foods?
You can apply for the Brand Manager ( Retailer Own Brand) position at Valeo Foodsdirectly through Clera. Click the "Apply Now" button above to start your application. Clera's AI-powered platform will help match your profile with this opportunity and guide you through the application process.