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VP of Product, Platform
full-timeUnited States$250k - $275k

Summary

Location

United States

Salary

$250k - $275k

Type

full-time

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About this role

|Current USA TODAY Co. Employees- Please ensure you are using our abbreviated process on the internal Careers site by logging into Dayforce through MyApps| 

USA TODAY Co., Inc. is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a sustainable, growth focused media and digital marketing solutions company. Through our trusted brands, including the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations, including our network of local properties, in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom, we provide essential journalism, local content, and digital experiences to audiences and businesses. We deliver high-quality, trusted content with a commitment to balanced, unbiased journalism, where and when consumers want to engage. Our digital marketing solutions brand, LocaliQ, supports small and medium-sized businesses with innovative digital marketing products and solutions. USA TODAY Co. open roles are featured on various external job boards. When applying to a position at USA TODAY Co., you should be completing an application on USA TODAY Co. Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid.     To connect with us, visit www.usatodayco.com

LocaliQ is seeking a Vice President of Product, Platform to own the vision, strategy, and execution of the internal platform systems that power our digital advertising, data, and marketing products. This role is accountable for building scalable, reliable, and extensible platform capabilities that enable product innovation, operational efficiency, and long-term growth across the organization.

This leader owns the platform roadmap—the foundational systems, data, workflows, and tooling that product portfolio teams and client success teams depend on to plan, build, and operate effectively. Success in this role requires strong technical product leadership, deep partnership with Engineering, and a pragmatic approach to applying AI and automation to real business and data problems.

The ideal candidate has experience building internal platforms in complex, data-intensive environments, brings technical credibility, and understands how to drive leverage across a multi-product organization—ideally within digital advertising or adjacent ecosystems.


Key Responsibilities

Platform Product Ownership

  • Own the end-to-end platform product vision and roadmap for LocaliQ’s internal systems
  • Build shared capabilities that support multiple product lines and operational teams
  • Ensure platform decisions balance near-term enablement with long-term scalability
  • Reduce fragmentation, duplication, and accumulated technical debt across the organization

AI, Data, and Automation Enablement

  • Identify and prioritize high-impact opportunities to apply AI and intelligent automation to internal platforms
  • Partner with Engineering to improve:
    • Data quality, normalization, and enrichment
    • Workflow automation and operational efficiency
    • System intelligence and decision support
  • Ensure AI-driven solutions are production-ready, measurable, and tied to clear business outcomes

Technical Product Leadership

  • Translate complex technical systems and architectural concepts into clear product strategy and priorities
  • Partner closely with Engineering leadership on sequencing, tradeoffs, and delivery
  • Establish strong product discipline around requirements, prioritization, and execution
  • Operate comfortably across infrastructure, data platforms, APIs, and internal tooling

Product Portfolio & Client Success Enablement

  • Partner closely with Engineering and product portfolio leaders to translate platform capabilities into practical, high-impact solutions that enable the broader product organization and client success teams
  • Treat product portfolio leaders as key stakeholders and customers of the platform
  • Build platform capabilities that improve speed, reliability, and consistency for client-facing teams

Digital Advertising Context

  • Ensure internal platforms effectively support digital advertising use cases including campaign execution, reporting, optimization, and partner integrations
  • Understand the constraints and realities of ad-tech ecosystems, including data dependencies, APIs, attribution, and privacy considerations

Team Leadership & Development

  • Lead and grow a team of senior platform-focused product managers
  • Set a high bar for technical rigor, execution quality, and stakeholder communication
  • Coach PMs to operate effectively in complex, dependency-heavy environments

Qualifications & Experience

Required

  • 12+ years of product management experience, including senior leadership roles
  • Proven ownership of internal platforms, infrastructure products, or highly technical systems
  • Strong technical fluency across APIs, data pipelines, distributed systems, and cloud platforms
  • Experience applying AI, ML, or advanced automation to solve data or operational problems
  • Demonstrated ability to partner deeply with Engineering leadership

Strongly Preferred

  • Experience in digital advertising, ad tech, martech, or media platforms
  • Background supporting large-scale internal data and workflow systems
  • Prior hands-on technical experience (engineering, data, or technical PM)
  • Experience building platforms that serve multiple downstream product teams

Why This Role Matters

This role is critical to LocaliQ’s ability to:

  • Scale and modernize internal platform systems
  • Unlock AI-driven efficiency across product and client operations
  • Improve data quality, reliability, and usability
  • Enable faster, more predictable product delivery
  • Support the continued evolution of LocaliQ’s digital advertising platform

#LI-NR2

#LI-REMOTE

 

The annualized base salary for this role will range between $250,000 and $275,000.  Base compensation is reflective of many factors, including, but not limited to, the market in which one lives/works, individual education level, skills, certifications and experience. Note: variable compensation is not reflected in these figures and based on the role, may be applicable.

USA TODAY Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where USA TODAY Co. employs employees. In addition, USA TODAY Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and/or any other process in connection with an individuals’ application for employment with USA TODAY Co., Inc. Applicants who require such accommodation should contact USA TODAY Co., Inc.’s Recruitment Department at [email protected]. Applicants must be authorized to work in the applicable location. Applications from outside these regions will be removed from our system after submission.

Other facts

Tech stack
Product Management,Technical Leadership,AI,Automation,Data Quality,Workflow Automation,Digital Advertising,Ad Tech,Cloud Platforms,APIs,Data Pipelines,Distributed Systems,Team Leadership,Stakeholder Communication,Operational Efficiency,Client Success

About USA TODAY Co.

USA TODAY Co., Inc. (NYSE: TDAY) is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a scalable, growth focused media and digital marketing solutions company. We endeavor to deliver essential content, marketing solutions, and experiences for curated audiences, advertisers, consumers, and stakeholders by leveraging our diverse teams and suite of products to enrich the local communities and businesses we serve.

Our current portfolio of trusted media brands includes the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom. Our digital marketing solutions brand, LocaliQ, uses innovation and software to enable small and medium-sized businesses to grow, and USA TODAY NETWORK Ventures, our events division, creates impactful consumer engagements, promotions, and races. For more information, visit: www.usatodayco.com

Team size: 10,001+ employees
LinkedIn: Visit
Industry: Newspaper Publishing

What you'll do

  • The VP of Product, Platform will own the vision, strategy, and execution of internal platform systems that support digital advertising and marketing products. This role includes building scalable platform capabilities and ensuring effective collaboration with engineering and product teams.

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Frequently Asked Questions

What does USA TODAY Co. pay for a VP of Product, Platform?

USA TODAY Co. offers a competitive compensation package for the VP of Product, Platform role. The salary range is USD 250k - 275k per year. Apply through Clera to learn more about the full compensation details.

What does a VP of Product, Platform do at USA TODAY Co.?

As a VP of Product, Platform at USA TODAY Co., you will: the VP of Product, Platform will own the vision, strategy, and execution of internal platform systems that support digital advertising and marketing products. This role includes building scalable platform capabilities and ensuring effective collaboration with engineering and product teams..

Why join USA TODAY Co. as a VP of Product, Platform?

USA TODAY Co. is a leading Newspaper Publishing company. The VP of Product, Platform role offers competitive compensation.

Is the VP of Product, Platform position at USA TODAY Co. remote?

The VP of Product, Platform position at USA TODAY Co. is based in United States, United States. Contact the company through Clera for specific work arrangement details.

How do I apply for the VP of Product, Platform position at USA TODAY Co.?

You can apply for the VP of Product, Platform position at USA TODAY Co. directly through Clera. Click the "Apply Now" button above to start your application. Clera's AI-powered platform will help match your profile with this opportunity and guide you through the application process. You can also learn more about USA TODAY Co. on their website.