About this role
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USA TODAY Co., Inc. is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a sustainable, growth focused media and digital marketing solutions company. Through our trusted brands, including the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations, including our network of local properties, in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom, we provide essential journalism, local content, and digital experiences to audiences and businesses. We deliver high-quality, trusted content with a commitment to balanced, unbiased journalism, where and when consumers want to engage. Our digital marketing solutions brand, LocaliQ, supports small and medium-sized businesses with innovative digital marketing products and solutions. USA TODAY Co. open roles are featured on various external job boards. When applying to a position at USA TODAY Co., you should be completing an application on USA TODAY Co. Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid. To connect with us, visit www.usatodayco.com
The Senior Director of Marketing Technology is a strategic and technical leader overseeing USA Today Co.'s marketing technology infrastructure and processes. This role will drive the integration of marketing technology solutions, enable data-driven decision-making, and enhance digital marketing capabilities to improve customer acquisition, engagement, and retention. As a key leader within the Enterprise Data Management division, the Senior Director of Marketing Technology will collaborate closely with Marketing, Content, Data Engineering, IT, Analytics, Sales, Customer Service, and Product teams to align technology investments with the overall business strategy. This position reports to the SVP Data Engineering.
Responsibilities
- Understand the business and relentlessly prioritize the roadmap in alignment with our business priorities through partnership with our business stakeholders
- Manage a distributed team of diverse backgrounds, skill sets and technical/functional knowledge to design, implement, integrate, and maintain our marketing technology stack
- Manage relationships with our strategic technology partners, including selection, negotiation, and regular performance reviews
- Stay abreast of emerging trends and technologies in marketing tech to improve and innovate our marketing capabilities continuously
- Present roadmaps, strategies, and updates to stakeholders, partners, and executives
- Partner with Support Ops to develop standard processes to alert, assign, remedy, escalate, communicate, and do retrospective analysis of marketing technology issues that arise
- Develop governance processes to ensure the maturity and effectiveness of our marketing technology use
- Adhere to rapidly evolving data privacy and regulatory requirements
- Implement data quality and QA practices to ensure the correctness of marketing operations
- Ensure rigorous documentation of platforms, workflows, automation, ops, and data
Minimum Qualifications
- Bachelor’s degree in Marketing, Business, Information Technology, or a related field.
- 8+ years of experience in digital marketing, marketing technology, or related roles, with a minimum of 4 years in a leadership or director-level position.
- Proven experience with Marketing platforms such as CDPs, ESPs, Ad Servers, CRMs
- Demonstrated experience overseeing complex technology implementations and integrations
Desired Qualifications
- Familiar with Agile / Scrum methodologies and principles
- Experience working or partnering with Media companies
- Certifications in relevant marketing platforms
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The annualized base salary for this role will range between $185,000 and $200,000. Base compensation is reflective of many factors, including, but not limited to, the market in which one lives/works, individual education level, skills, certifications, and experience. Note: variable compensation is not reflected in these figures and based on the role, may be applicable.
Other facts
About USA TODAY Co.
USA TODAY Co., Inc. (NYSE: TDAY) is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a scalable, growth focused media and digital marketing solutions company. We endeavor to deliver essential content, marketing solutions, and experiences for curated audiences, advertisers, consumers, and stakeholders by leveraging our diverse teams and suite of products to enrich the local communities and businesses we serve.
Our current portfolio of trusted media brands includes the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom. Our digital marketing solutions brand, LocaliQ, uses innovation and software to enable small and medium-sized businesses to grow, and USA TODAY NETWORK Ventures, our events division, creates impactful consumer engagements, promotions, and races. For more information, visit: www.usatodayco.com
What you'll do
- The Senior Director of Marketing Technology will oversee the marketing technology infrastructure and processes, driving integration and enhancing digital marketing capabilities. This role involves collaboration with various teams to align technology investments with business strategy.
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