About this role
Trans Ova Genetics is looking for a driven, relationship focused sales professional to provide reproductive strategies for development, growth, and profitability to the dairy industry across California, Arizona, and Nevada.
In this role, you will acquire and retain key accounts by delivering reproductive and genetic strategies that boost herd performance and client profitability. Working closely with our Lead Dairy Consultant, you will analyze herd data, support Regional Business Managers, and serve as the go to dairy expert in a region full of opportunity.
You will represent Trans Ova in both internal collaboration and across the URUS Group in order to identify market opportunities and build strong partnerships with producers, veterinarians, nutritionists, and industry influencers. If you thrive in consultative sales, love the dairy industry, and want to make a measurable impact on client success, this role offers a rewarding path with extensive collaboration and growth potential.
Our ideal candidate would be based out of any state within the defined territory of California, Arizona, or Nevada.
RESPONSIBILITIES
- Identify marketing opportunities, represent Trans Ova at industry events, and participate in cross‑selling with URUS brands.
- Develop annual Key Account plans with the Regional Business Manager and Commercial Operations Team, including analysis, forecasting, and growth strategies.
- Deliver long‑term, consultative solutions that integrate Trans Ova services into dairy clients’ operations.
- Support Regional Business Managers in creating reproductive and genetic strategies that align with client profitability goals.
- Use a consultative sales approach to assess client needs, build trust, and strengthen long‑term partnerships.
- Collaborate with Marketing and the Sales Director on client profiling, relationship‑building efforts, and targeted value‑added programs.
- Coordinate team-based selling activities, optimize outreach cycles, and ensure consistent follow-up with key accounts.
- Serve as the regional dairy expert, sharing insights across teams, building industry relationships, and delivering impactful educational presentations.
QUALIFICATIONS
- Bachelor’s Degree preferably in Dairy science / Dairy Business Management or relatable industry experience required.
- Ability to travel extensively required (>70%).
OTHER SKILLS/EXPERIENCE:
- Minimum of two (2) years of related sales and/or marketing experience in the dairy industry is required.
- Excellent communication skills (verbal/written) and proficiency with a computer including Excel, Power Point, and Word required.
- High degree of professionalism.
- Experience with a CRM is a plus.
Trans Ova Genetics, a member of the URUS Group, provides industry-leading reproductive technologies and expertise to cattle breeders through a unique professional services team that works closely with clients to understand their breeding goals and ultimately help clients advance and extend superior genetics. Trans Ova Genetics understands the process that will help multiply a herd’s genetic success. Reproductive technologies such as embryo transfer, in-vitro fertilization (IVF), sexed-semen, genetic preservation, and cloning are considered the reproductive “tools” available for breeders looking to achieve specific breeding and reproductive goals. Internationally recognized as a source of superior animal husbandry and reproductive expertise, Trans Ova Genetics offers an integrated system of regional centers, satellite stations, and on-farm application of reproductive technologies.
Trans Ova's headquarters are in Sioux Center, Iowa, but we have many offices and satellite centers across the country. On-going research and applied science allow Trans Ova Genetics to develop and implement new technologies to help move the science of bovine genetic improvement forward. Trans Ova is dedicated to meeting the requirements of their customers and to continual improvement.
Other facts
About URUS Group
AgSource is a broad-based agricultural service cooperative specializing in laboratory testing and the generation of value-added management information. AgSource began as a dairy records cooperative in 1959 to provide computer management information from Dairy Herd Improvement (DHI) testing. The cooperative has since grown to encompass all aspects of dairy information management service and has diversified its testing services to meet the broader needs of the agricultural industry.
AgSource Dairy is the only full-service dairy management information provider in the country, conducting research and development, field data collection, laboratory analysis and diagnostics, meter service and outreach and education, resulting in high quality decision tools for dairy producers. We continue to provide for the changing needs of our members with advanced management reports, such as the Transition Cow Index® and KetoMonitor® and popular programs like AgSourceDM™ and MyAgSource® .
AgSource Laboratories has become a leader in agricultural and environmental laboratory analysis and information management services and has become one of the largest soil testing organizations in the country. Some would be content to remain as we are today, but AgSource is unwilling to settle in the pursuit of excellence. In cooperation with our partners, AgSource strives to increase research and development of improved management decision tools, working together for the overall benefit of our members and customers and the agriculture industry as a whole.
What you'll do
- The Dairy Consultant will identify marketing opportunities and develop annual Key Account plans while delivering consultative solutions to integrate Trans Ova services into dairy clients’ operations. They will also support Regional Business Managers in creating reproductive and genetic strategies that align with client profitability goals.
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