Founder Marketer - Home renovations & consumer services brand

<p><span>Our client is on a mission to reinvent renovation in London - replacing stress, fear, and confusion with clarity, support, and trust.</span></p><p><span>Renovation is one of the most emotionally and financially intense moments in someone’s life. Today, it’s broken. We’re fixing it.</span></p><p><span>We’re the only company offering free, expert-backed guidance throughout the renovation journey. As we grow, strong performance marketing and a trusted brand are central to delivering warm, high-quality inbound demand and long-term growth.</span></p><p><span><strong>The role &amp; opportunity</strong></span></p><p><span>This is a <strong>revenue-first, execution-led marketing role</strong>.</span></p><p><span>You’ll be both the thinker and the doer, owning hands-on delivery across performance marketing, CRM, content and brand execution, while working alongside the Founder and a fractional strategist (1 day/week) in a higher-level direction.</span></p><p><span>We already have a clear view of the strategy we want to pursue. Your job is to <strong>execute it brilliantly, improve it with data, and make it work commercially</strong>.</span></p><p><span>For the first 6 months, success is defined primarily by revenue performance, particularly through Meta, while laying the foundations to reduce reliance on paid social over time.</span></p><p><span><strong>First 6-month priorities&nbsp;</strong></span></p><ol><li><p><span><strong>Improve Meta performance and ROI</strong></span></p><ul><li><p><span>Sharpen ICP targeting and funnel quality</span></p></li><li><p><span>Raise creative and briefing standards so ads feel aspirational and on-brand</span></p></li><li><p><span>Improve landing pages and conversion paths</span></p></li></ul></li><li><p><span><strong>Build the foundations for lower paid reliance</strong></span></p><ul><li><p><span>CRM segmentation and post-job nurturing</span></p></li><li><p><span>Referral mechanics and incentives</span></p></li><li><p><span>Hyper-local London (M25) marketing initiatives</span></p></li></ul></li><li><p><span><strong>Ensure leads are warm, qualified, and trust-led</strong></span></p><ul><li><p><span>Align brand, messaging and performance activity to attract the <em>right</em> customers, not just more customers</span></p></li></ul></li></ol><p><span><strong>What you’ll own:</strong></span></p><p><span><strong>Performance &amp; revenue execution (core focus)</strong></span></p><ul><li><p><span>Own paid acquisition across Meta and Google (hands-on)</span></p></li><li><p><span>Brief, test and iterate creative that balances performance with brand trust</span></p></li><li><p><span>Improve funnel performance from ad → landing page → enquiry</span></p></li><li><p><span>Work closely with product/sales to improve lead quality and conversion</span></p></li></ul><p><strong>Brand Execution (in service of performance and customer service)</strong></p><ul><li><p><span>Apply and elevate the brand through ads, landing pages, CRM and content</span></p></li><li><p><span>Ensure all outbound and inbound comms build trust and feel aspirational</span></p></li><li><p><span>Translate long customer journeys into clear, reassuring storytelling</span></p></li></ul><p><span><strong>CRM, referrals &amp; lifecycle marketing</strong></span></p><ul><li><p><span>Own CRM execution, segmentation and post-job nurturing</span></p></li><li><p><span>Turn high customer satisfaction (4.9 Trustpilot) into referrals and repeat advocacy</span></p></li><li><p><span>Design and run a referral scheme with medium to long-term impact</span></p></li></ul><p><span><strong>Data &amp; reporting</strong></span></p><ul><li><p><span>Own dashboards and performance reporting across channels</span></p></li><li><p><span>Track what matters: revenue, ROI, CAC, lead quality and funnel performance</span></p></li><li><p><span>Report bi-weekly to the Founder with clear insights and actions</span></p></li></ul><p><span><strong>Team &amp; ways of working</strong></span></p><ul><li><p><span>Line-manage and mentor a junior marketer (organic social &amp; content support)</span></p></li><li><p><span>Coordinate external agencies or freelancers where needed</span></p></li><li><p><span>Stay hands-on while helping shape a scalable marketing operating rhythm</span></p></li></ul><p><span><strong>Who you are:</strong></span></p><p><span>We’re particularly excited by candidates who have:</span></p><ul><li><p><span>Experience in services, or trust-led industries (e.g. property, travel, real estate, home services)</span></p></li><li><p><span>Worked with long consideration cycles and warm inbound leads</span></p></li><li><p><span>A strong grasp of ICP-led marketing rather than pure DTC volume growth</span></p></li></ul><p><span>Experience in renovation or property is a bonus, not a requirement.</span></p><p><span><strong>Skills &amp; mindset</strong></span></p><ul><li><p><span>Performance marketer who <strong>respects and understands brand</strong></span></p></li><li><p><span>Strong Meta experience, but able to think beyond it</span></p></li><li><p><span>Commercial and numbers-literate - ROI matters</span></p></li><li><p><span>Confident executor who enjoys owning outcomes end-to-end</span></p></li><li><p><span>Comfortable with ambiguity, but not with vagueness</span></p></li><li><p><span>Strong copy and creative instincts, especially for trust-building</span></p></li></ul><p><span><strong>What success looks like</strong></span></p><p><span><strong>Within 6 months:</strong></span></p><ul><li><p><span>Clear improvement in Meta ROI and lead quality</span></p></li><li><p><span>Stronger, more aspirational creative and landing pages</span></p></li><li><p><span>CRM journeys live for post-job nurturing</span></p></li><li><p><span>Referral strategy designed and launched</span></p></li></ul><p><span><strong>Within 12 months:</strong></span></p><ul><li><p><span>Meta ROAS moving from ~1x toward ~2.5x</span></p></li><li><p><span>Reduced reliance on Meta as the primary growth lever</span></p></li><li><p><span>Referrals contributing meaningfully to revenue</span></p></li><li><p><span>Strong brand trust and recognition across London</span></p></li><li><p><span>A scalable, execution-focused marketing function</span></p></li></ul><p><span><strong>You’ll enjoy this role if:</strong></span></p><ul><li><p><span>You like executing more than presenting</span></p></li><li><p><span>You enjoy improving things with data, not theory</span></p></li><li><p><span>You care deeply about trust and customer experience</span></p></li><li><p><span>You want real ownership and visible commercial impact</span></p></li><li><p><span>You’re excited by building a brand that people genuinely recommend</span><br></p></li></ul>