Brand Lead (Creative & Content) - Rock Face

<p><span>Rock Face is the fastest-growing men’s toiletries brand in the UK. We’re stocked in all major UK retailers and are now entering our next phase of growth:</span></p><ol><li><p><span>Expanding our range and stocking points in existing retailers</span></p></li><li><p><span>Launching into key international markets</span></p></li><li><p><span>Rapidly scaling our online and social-first business</span></p></li></ol><p><span>What makes Rock Face different:</span></p><ul><li><p><span>Product: Prestige-fragrance DNA at a mass price. Our scents are created in the same fragrance house as Armani, led by our CEO James, formerly of Armani fragrances.</span></p></li><li><p><span>Planet / Innovation: The first men’s brand to launch a refillable proposition, combining efficacy, prestige fragrance and recyclable packaging.</span></p></li><li><p><span>Community: We exist to authentically elevate men - inspiring them to do 1% better, every day.</span></p></li></ul><p><span><strong>The Opportunity</strong></span></p><p><span>We’re rethinking what “brand” means at Rock Face.</span></p><p><span>Historically, our marketing has been driven by bold above-the-line brand campaigns (TV, OOH and retail-led storytelling) and that approach has delivered serious results. But our next phase requires something different.</span></p><p><span>We’re building a content-led brand, not a traditional FMCG brand function.</span></p><p><span>This role is not for a classic brand manager or “safe pair of hands.” We’re looking for someone trained in content methodology, who now wants to build a content engine from the inside, to deliver remarkable organic reach.</span></p><p><span>You will not be making the content yourself.</span><span style="font-size:11pt;font-family:Montserrat, sans-serif;color:rgb(0, 0, 0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;"><br></span><span>You will be building the system that makes great content inevitable.</span></p><p><span>If successful, you will be joining a team who have experience working for the best FMCG businesses. These cover L’Oreal, Wild, Amazon, Diageo, Higgidy, Ikea, Coke and Beauty Corp to name a few. We are a true scale up so everyone in the team is both a strategist and is willing to get their hands dirty when needed.</span></p><p><span><strong>What You’ll Do</strong></span></p><p><span>1. Build Rock Face’s Content Engine (Your #1 Priority)</span></p><ul><li><p><span>Design and run a content factory model that turns Rock Face into a true content-led business.</span></p></li><li><p><span>Create a clear editorial routine across social, brand and community touchpoints.</span></p></li><li><p><span>Build and manage a network of creators, freelancers and agency partners.</span></p></li><li><p><span>Set the standard for exceptional briefing, creative direction and output quality.</span></p></li><li><p><span>Own content planning, feedback loops, and performance reporting - ensuring learnings translate into better creative.</span></p></li></ul><p><span>2. Lead Brand Expression (Secondary Priority)</span></p><ul><li><p><span>Evolve Rock Face’s tone of voice, humour and creative identity as we scale.</span></p></li><li><p><span>Ensure brand consistency across DTC, Amazon, social and retail environments.</span></p></li><li><p><span>Protect the core Rock Face brand while encouraging brave, disruptive creative.</span></p></li><li><p><span>Help land our brand vision across all touchpoints:</span><span style="font-size:11pt;font-family:Montserrat, sans-serif;color:rgb(0, 0, 0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;"><br></span><span> to champion considered consumption that elevates people and the planet, every day.</span><span style="font-size:11pt;font-family:Montserrat, sans-serif;color:rgb(0, 0, 0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;"><br></span></p></li></ul><p><span>3. Work Closely with Growth &amp; Social</span></p><ul><li><p><span>Partner with our Head of Growth to align brand and performance marketing.</span></p></li><li><p><span>Collaborate with a junior Social Media Executive (TikTok-first) who will be hands-on creating, posting, going live and engaging with the community.</span></p></li><li><p><span>Ensure content works both creatively and commercially.</span><span style="font-size:11pt;font-family:Montserrat, sans-serif;color:rgb(0, 0, 0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;"><br></span></p></li></ul><p><span><strong>What This Role Is Not</strong></span></p><ul><li><p><span>Not a traditional FMCG brand manager role</span></p></li><li><p><span>Not a trade marketing role</span></p></li><li><p><span>Not a hands-on content creator</span></p></li><li><p><span>Not a “polishing decks and approving artwork” position</span><span style="font-size:11pt;font-family:Arial, sans-serif;color:rgb(0, 0, 0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;"><br></span></p></li></ul><p><span><strong>This role exists to turn Rock Face into a creative machine.</strong></span></p><p><span><strong>Who You Are</strong></span></p><ul><li><p><span>Trained in content-first brand building.</span></p></li><li><p><span>Experience working in or alongside a high-growth, creator-led brand.</span></p></li><li><p><span>Obsessed with how brands like BrewDog, Red Bull, Gymshark, PerfectTed, Surreal and modern DTC brands build attention.</span></p></li><li><p><span>Strategic thinker who can also execute systems and processes.</span></p></li><li><p><span>Brilliant at briefing creatives and creators - and holding them to a high bar.</span></p></li><li><p><span>Comfortable in scale-up chaos and energised by building things from scratch.</span></p></li><li><p><span>London-based (or able to be), and excited to be part of an in-office culture.</span></p></li></ul><p><span><strong>Package &amp; Benefits:</strong></span></p><ul><li><p>£55,000 - £65,000 DOE</p></li><li><p><span>35 days holidays inc Bank Holidays.</span></p></li><li><p><span>Flexible working - core working hours 10-4pm.</span></p></li><li><p><span>Access to our Clapham Junction office where we would like you 3 days per week</span></p></li><li><p><span>Private medical care</span></p></li><li><p><span>Mentoring/counselling provided</span><br></p></li></ul>