About this role
About UOB
United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia and Thailand, as well as branches and offices. Our history spans more than 80 years. Over this time, we have been guided by our values – Honorable, Enterprising, United and Committed. This means we always strive to do what is right, build for the future, work as one team and pursue long-term success. It is how we work, consistently, be it towards the company, our colleagues or our customers.
Job Description
Job Responsibilities
Value Proposition Development
- Design and refine compelling value propositions tailored to target segments.
- Align propositions with overall business strategy and customer insights.
Communication & Advocacy
- Ensure consistent messaging across brand collateral, digital platforms, and customer touchpoints.
- Review and approve all value proposition materials in collaboration with Marketing, Legal, and Product teams.
Market Analysis & Research
- Conduct in-depth market research and competitive analysis.
- Leverage customer experience (CX) data and digital performance metrics to inform strategy.
Business Case Development: Build robust business cases for new initiatives, including cost-benefit analysis and implementation planning.
Cross-Functional Collaboration: Partner with leaders across branches, digital, call centres, and other business units to ensure cohesive execution.
Performance Measurement
- Define and track KPIs to measure the effectiveness of value propositions.
- Adjust strategies based on performance data and market feedback.
Competitive Differentiation
- Monitor the competitive landscape to identify opportunities for differentiation.
- Leverage existing propositions to enhance market positioning.
Risk Management & Compliance
- Ensure all initiatives comply with relevant laws, regulations, and internal policies.
- Promote ethical decision-making and transparency.
Job Requirements
- Experience: 7+ years in strategic marketing, product management, or related fields.
- Skills: Strong analytical, communication, and leadership skills; ability to influence senior stakeholders.
- Industry Knowledge: Deep understanding of financial services and target customer segments.
- Strong analytical skills and proficiency in data analysis tools to measure and optimize campaign and acquisition performance.
- Ability to work in a fast-paced banking environment and lead initiatives with cross-functional teams.
- Education: Bachelor’s degree required; Master’s preferred.
Additional Requirements
Be a Part of the UOB Family
UOB is an equal opportunity employer. UOB does not discriminate on the basis of a candidate's age, race, gender, color, religion, sexual orientation, physical or mental disability, or other non-merit factors. All employment decisions at UOB are based on business needs, job requirements and qualifications. If you require any assistance or accommodations to be made for the recruitment process, please inform us when you submit your online application.
Apply now and make a Difference
Other facts
About UOB
We’re here to do Right By You.
At UOB, we aspire to build a better future for the people and businesses in the region.
Through our extensive network and suite of capabilities, we offer financial solutions to the people and businesses within, and connecting with ASEAN.
We create solutions tailored to your unique needs through data and relationship-led insights.
Our comprehensive regional network and one-bank approach connects your business to new opportunities in ASEAN.
We help businesses to advance responsibly and guide personal wealth to grow sustainably. We foster inclusiveness and environmental well-being for stronger societies.
This is how we stay committed to forging a sustainable future for generations to come.
Note: For the terms of use of our LinkedIn channel, please visit: https://go.uob.com/socialmedia
What you'll do
- The role involves designing and refining value propositions tailored to target segments and ensuring consistent messaging across various platforms. Additionally, it requires conducting market analysis and collaborating with cross-functional teams to execute strategies effectively.
Ready to join UOB?
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