Marketing Manager, International

Universal Music Canada is Canada’s leading music company, engaged in recorded music, music publishing, merchandising, and audiovisual content.  Home to the most comprehensive catalogue of recordings and songs across every musical genre, UMC is committed to artistry, innovation and entrepreneurship in broadening opportunities for our artists on both the domestic and world stages as well as creating new experiences for fans.
 

Universal Music Canada is part of Universal Music Group, the world leader in music-based entertainment.
 

We are searching for creative, innovative, and passionate people to fill a current vacancy on our team. If you love music and are excited about joining this amazing organization, we would love to meet you!

Marketing Manager, International

The UMC team works four days a week from our creative campus located in Liberty Village, Toronto and one day to work virtually.

Reporting to Senior Director, Marketing & International, Universal Music Canada is seeking an experienced International Marketing Manager to join our Marketing team.  As a Marketing Manager, International you will oversee and direct all aspects of marketing across domestic artist campaigns, partnering with our labels, managers and artists to develop international marketing campaigns that strategize the best course to market for their releases.

How You'll Lead:

• Oversee all aspects of international marketing, project and product management for a roster of domestic artists

• Create and manage marketing plans in conjunction with local label strategies outside of Canada.  This includes awareness of different markets music culture, knowledge of regional and national print media, TV and radio programming, commerce impacts and communicating with local label reps on a regular basis. 

• Explore new digital platforms to develop relationships to maximize audience reach and build artist profile in Canada and globally

• Consult with Marketing, A&R, Promotion, Creative, Digital Strategy, E-Commerce, and Publicity teams on rollout plans to maximize opportunities and exposure for each artist project

• Build and manage smart marketing budgets that help deliver maximum visibility while also focusing on the highest return of investment

• Manage international artist promotions, including: coordination of print media, TV shows, and radio appearances.  Travel to various markets to work with artists and local reps responsible for press and other activities on the ground.  Includes making sure that schedules are efficient and effective, radio and TV productions are up to par with requirements made by artist, and that local marketing initiatives have been properly rolled out ahead of trips.

• Understand and leverage user engagement and marketing opportunities on digital platforms such as YouTube, , Instagram, Twitter, Tik Tok and more

• Identify viral, digital, and word-of-mouth marketing opportunities with the goal of driving traffic to artist profiles across DSPs, fan acquisition, and building brand awareness for artists

• Work collaboratively with internal and external stakeholders to build and support artists’ brands

• Oversee the execution of artist international commercial and promotional releases (photos and videos, content for social platforms, advertising assets, logos, website, street marketing tools, alternative song mixes, international specific credits and artwork and creating special packages.)

• Continually evaluate consumer response data including streaming, radio, media and artist socials in order to make informed marketing decisions, staying proactive with appropriately designed campaigns

• Know how to query and speak to specific data points that are meaningful to partner account relations and artist/manager expectations

• Work cross-functionally across all departments and with artist management

• Ability to manage multiple projects with competing priorities

• Other duties as assigned

What You Bring:

• Education and/or relevant experience

• 5+ years experience in music industry marketing including knowledge in both Domestic and International repertoire.

• Self-starter driven to build and maintain positive relationships

• Ability to travel when needed. Must have a valid passport and the ability to travel internationally as required

• Team player and collaborator who will lead projects while learning with peers in various departments working toward shared success for all artists

• Experience creating and leading marketing campaigns and strategies for music launches and artist development

• General knowledge of all departments within a label including digital marketing, publicity, A&R, creative and radio promotion

• Deep knowledge of analytical tools available on all social platforms and ability to pull actionable insights from the data available

• Organize, prioritize and execute a wide range of tasks under tight deadlines

• Must be tech savvy with deep understanding of current and emerging technologies and general market trends

• Must have strong music industry relationships and vision to work with in-house and 3rd party teams

• Understanding of the international music landscape with respect to media, e-commerce, and promotion.

• Positivity, passion, a competitive edge, and opinions you can stand behind

• Bold, ambitious, creative thinking; an entrepreneurial style and a growth mindset 

• Excellent communication skills anchored by honesty, approachability, and an open mind 

What We Offer:  

• Competitive Compensation Package includes, benefits, Pension Plan, Savings plan with company matching 

• 2-week paid Winter Break   

• Summer Fridays 

• Medical, Dental, Vision and Mental Health Support 

• Employee Ticket Box 

• Wellness Program 

Universal Music Canada is committed to equity, diversity, and inclusion, and strongly welcomes and encourages applications from Indigenous Peoples, people of colour, women, persons with disabilities, people who are 2SLGBTQIA+, and people from other diverse communities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

Job Category:

Salary Range:

The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.  All candidates are encouraged to apply.