Director, Marketing and Artist Development

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.
 

How we LEAD:

The Director, Marketing and Artist Development will spearhead the creation and execution of marketing plans that align with the overall vision and strategy for assigned releases, maximizing sales and exposure; reflective of strategic goals, release-specific objectives and financial guidelines while leading a team towards greater efficiency and development in their roles.

How you’ll CREATE:

• Ideate, curate, and execute marketing campaigns for a roster of artists from start to finish.
• Collaborate with internal departments to shape the narrative for assigned artists and projects.
• Effectively present ideas, strategies, and data to align and motivate teams towards a common goal.
• Quantify the success and efficiency of marketing campaigns and strategic initiatives to drive awareness, convert passive fans to superfans, and increase sales & streaming to meet collective goals.
• Manage and grow relationships with top-level artists, managers, and other partners.
• Responsible for cultivating a positive work environment and spreading values of respect, clarity, and communication amongst teams and individuals.
• Drive revenue from recorded music sales, merchandise, ticketing, brand partnerships and sync opportunities.
• Lead cross-functional teams (strong project management, organization, and communication skills – oral and written skills are a must)
• Keep up with competitive marketplace and identify new approaches to consumer behavior in an ever-changing world.
• Problem solve under pressure with consideration of all parties involved.
• Manage project budgets with oversight across all departments.
• Build project timelines in collaboration with internal teams based on strategic tentpoles.
• Serve on the Senior Marketing Core and be responsible for bringing important issues to the room to continually improve processes and initiatives.
• Lead Marketing Coordinator with clear communication of expectations, encourage assertiveness, and help develop growth opportunities within the roles.
• Other responsibilities as required

Bring your VIBE:

• Must have 5-7+ years of experience in marketing within the music industry, preferably at a major label, including leading a team of 1-2 individuals.
• Must thrive in a collaborative team environment but be able to take initiative and work independently.
• Ambitious individual who is a self-starter requiring minimal direction.
• Must be motivated, creative, innovative, organized, detail-oriented and accustomed to working under tight deadlines.
• Budget management and media planning experience preferred.
• Must be proficient with using Excel, PowerPoint or Keynote, and comfortable with collaboration and asset management tools like Google Drive, Dropbox, Evernote, Basecamp and the like.
• Must have strong computer knowledge of various music applications and comprehensive knowledge of the internet and social media platforms.
• Bachelor’s Degree in Marketing or related field is preferred.

Perks Playlist:

Join an entrepreneurial, global organization where authenticity, boldness, creativity, connection, drive, and insight aren’t just values—they’re how we work every day. Here are some of the ways we support you along the way (and just a few of the benefits we offer):

• Comprehensive medical, dental, and vision coverage

• Including 100% coverage for out-patient in-network mental health services

• Fertility coverage for eligible medical plan participants

• Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)

• Student Loan Repayment Assistance and Tuition Reimbursement

• 401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution

A variety of ways to prioritize much-needed time away from work including:

• Flexible Paid Time Off (PTO) for exempt employees

• 3-weeks PTO for non-exempt employees

• 2-weeks paid Winter Break

• 10 Company Holidays (including Juneteenth and Wellbeing Day)

• Summer Fridays (between Memorial Day and Labor Day)

• Generous paid parental leave for every type of parent

Check out our full overview of benefits on the Perks Playlist page of the career site.

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.

Universal Music Group is an Equal Opportunity Employer

We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.

For more information, please click on the following links.

E-Verify Participation Poster: English / Spanish

E-Verify Right to Work Poster: English | Spanish

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