Senior Marketing Manager - Pharma

Duties and Responsibilities:

Strategy & Leadership

• Support and drive the development of the Pharma marketing strategy and annual plan aligned to revenue targets.
• Direct and collaborate with a high-performing team (content, digital, events, product marketing/ABM).
• Build the budget, forecast performance, and report on ROI to executive stakeholders.
• Partner with commercial leadership to define and implement marketing strategies that align with business objectives.
• Represent marketing at relevant meetings and contribute to broader business planning.

Content Strategy

• Work with the team to develop and execute a comprehensive content marketing strategy which includes existing social channels
• Create, curate, and manage high-quality content including thought leadership, customer stories, clinical case studies, and product insights.
• Ensure content aligns with brand positioning and supports sales and engagement goals.

Digital Marketing, Demand Generation & Campaign Management

• Focus on digital-first, data-driven strategies that align with the buyer journey and sales funnel.
• Design and deliver integrated marketing campaigns that generate qualified leads and support revenue growth.
• Own website performance, SEO/SEM, marketing automation and CRM journeys.
• Analyse campaign performance and optimize based on insights.
• Design and run integrated, multi-channel campaigns (paid/organic, email, webinars, events) that create pipeline across segments (providers, payers, distributors, OEMs).

Event Strategy & Execution

• Plan and deliver impactful live and virtual events, including tradeshows, webinars, workshops, and customer briefings.
• Develop partner and channel marketing with distributors and technology alliances
• Coordinate logistics, speaker management, and post-event lead nurturing.

Budget Management

• Develop and manage the marketing budget, ensuring resources are allocated effectively to meet strategic objectives.
• Track and report on marketing spend and ROI across channels.

Team Leadership

• Lead and develop a high-performing marketing team.
• Provide coaching, mentorship, and professional development to team members.
• Foster a collaborative and accountable team culture.

Cross-Functional Collaboration

• Work closely with sales, product, and commercial teams to ensure alignment and support for growth targets.
• Act as a key connector across functions to maximize marketing impact.

Agency & Vendor Management

• Manage and coordinate external agencies supporting digital advertising, PR, content production, and event execution.
• Ensure projects are delivered on time, within budget, and aligned with strategy.

Compliance

• Ensure all materials meet regulatory and privacy standards
• Run appropriate medical/legal/regulatory (MLR) review processes.

Uniphar Background

Uniphar Group is a rapidly expanding diversified healthcare services business with a global footprint and a proud heritage in Ireland.  Since Uniphar became a publicly listed company in 2019, the Group has grown organically and through a series of strategic acquisitions, which continue to strengthen Uniphar’s international reach. With a workforce of more than 3,000 spread across Ireland, United Kingdom, Mainland Europe, MENA and the USA, Uniphar is a trusted global partner to pharma and medtech manufacturers, working to improve patient access to medicines and treatments around the world.

Uniphar provides outsourced and specialised services to its clients, leveraging the strong relationships with 200+ of the world’s best known pharmaco-medical manufacturers across multiple geographies, enabled by our cutting-edge digital technology and our expert teams. Uniphar is organised into three key divisions: Uniphar Supply Chain & Retail, Uniphar Medtech and Uniphar Pharma

Uniphar Pharma

Pharma is a global division operating across US, Europe, APAC and MENA, bringing a range of pharma services to manufacturers across the product life cycle. We leverage this platform to provide unlicensed medicines, or medicines that are otherwise difficult to source. In addition, we commercialise launch and established brands to HCPs on behalf of pharmaceutical clients across the globe. The core to this division is providing equitable access to medicines globally.

Culture at Uniphar

From our leadership team and across all of our divisions, Uniphar lives and breathes four key culture pillars:

1.We have a People First approach, we do the right thing and take a stand for our people.

2.We foster a strong Entrepreneurial Spirit where Adaptability, Commitment & Resilience is embodied in our way of working.

3.We have a Common Purpose that connects our diversified businesses and people.

4. Finally, Trust is at the heart of how we operate.

How we’d like to work together

As we are a global team, there is flexibility to be based in one of Uniphar’s offices or work from home.  There may be a need for face to face meetings in other locations, as needed.  There may also some flexibility required in order to interact with colleagues or clients in their time zones (i.e. it’s not a ‘9 to 5’ type of job).  In return, you will be joining an environment that understands how inter-twined work and life have become - and both the benefits and challenges that brings - and therefore offers a flexible, progressive way of supporting it through our Hybrid Working philosophy.

Please note that Uniphar is an equal-opportunity employer; we do not discriminate and welcome all responses #unipharjobs