About this role
At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at—all from Day One.
Job Description
The Marketing Test & Learn Product Owner is a key member of the Marketing Analytics Product Owner team within Marketing Analtyics & Technology. The Marketing Analytics & Technology team is an enabling function supporting the Business Unit Marketing and Enterprise Analytics & Customer Experience teams (EACX) and thereby the Chief Product Officers/Line of Business, responsible for measuring, assessing and articulating the efficacy of our marketing strategies to help drive growth and/or efficiency opportunities across the bank. With sister teams participating alongside the marketing lifecycle of the various segments, the Marketing Analytics Product Owner team is enabling those analysts with the data, tools, frameworks and centralized reporting they need to generate insights and report on performance.
We are seeking a strategic Marketing Test & Learn Product Owner that will partner closely with our sister Marketing Analytics teams to embed a test-and-learn culture, centralize and govern experimentation test & learn approach, and ensure experimentation delivers actionable business impact. A key responsibility is ensuring that experimentation results are systematically integrated into Marketing Mix Modeling (MMM) to calibrate models, validate assumptions, and improve long-term marketing investment strategies.
The ideal candidate is a motivated professional who is passionate about Agile ways of working, fosters a positive team atmosphere, welcomes innovation, supports the fail-fast philosophy, and drives for results. They should have a product mindset that puts focus on the customer and delivering value and can motivate and actively support a team with a long delivery roadmap. They must feel confident in their technical and analytical skills, their ability to develop a product roadmap well into the future, their ability to understand the business goals/needs and translating those into delivering data driven insights that lead to actionable recommendations. This role requires technical skills that drive the team towards efficiency, automation and innovation.
Key Responsibilities
Strategy & Roadmap
Define and own the vision and roadmap for marketing’s experimentation framework.
Drive adoption of a “test-and-learn” culture across marketing.
Ensure experimentation is designed to support MMM calibration and broader marketing effectiveness goals.
Experiment Design & Governance
Manage a centralized Channel Optimization Testing agenda in conjunction with sister teams, establishing governance standards to ensure tests are rigorous, unbiased, aligned with marketing and business objectives, and consistent between LOBs.
Define best practices for randomization, control groups, and sample sizing to ensure reliable and interpretable outcomes.
Create guidelines to define how to reconcile output of different methodologies and enable/educate throughout the organization
Execution & Enablement
In conjunction with sister teams, identify campaigns, channels, and audiences best suited for controlled experiments.
Partner with sister teams to define success metrics and ensure experiments are measurable, actionable, and aligned with KPIs.
Provide frameworks, playbooks, and training to empower marketers to run high-quality experiments independently.
Measurement, Insights & MMM Calibration
Manage a centralized Incrementality Testing agenda to support MMM Calibration, in conjunction with sister teams.
Partner with the MMM Product Owner to translate experimental findings into inputs for MMM calibration (e.g., channel ROI adjustments, saturation effects, lag structures).
Catalogue all marketing testing being conducted across various marketing groups (Business Line Marketing, Marketing Activation, etc) and share-out key learnings in periodic forums to ensure learnings are taken into account in future experiments.
Basic Qualifications
Bachelor's degree in a related field, or equivalent work experience
Six to eight years of statistical and/or data analytics experience
Preferred Skills/Experience
5+ years in product management, experimentation, marketing analytics, or related field; background in marketing measurement (MMM, attribution, incrementality testing) strongly preferred.
Technical Knowledge: Strong grasp of A/B testing, geo-testing, incrementality, and MMM calibration concepts.
Leadership: Demonstrated ability to influence and partner with marketing and analytics leaders to govern experimentation practices.
Communication: Skilled at translating experimental outcomes into clear insights for marketing and business stakeholders.
Mindset: Curious, evidence-driven, and committed to embedding experimentation into decision-making.
Familiarity with SQL and data visualization tools (e.g.,Power BI).
Experience running experiments across digital and offline media channels.
Exposure to advanced measurement approaches (MMM, MTA, causal inference, uplift modeling).
Tag: INDMO
*This role offers a hybrid/flexible schedule, which means there's an in-office expectation of 3 or more days per week and the flexibility to work outside the office location for the other days.
If there’s anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants.
Benefits:
Our approach to benefits and total rewards considers our team members’ whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following:
Healthcare (medical, dental, vision)
Basic term and optional term life insurance
Short-term and long-term disability
Pregnancy disability and parental leave
401(k) and employer-funded retirement plan
Paid vacation (from two to five weeks depending on salary grade and tenure)
Up to 11 paid holiday opportunities
Adoption assistance
Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
Review our full benefits available by employment status here.
U.S. Bank is an equal opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and other factors protected under applicable law.
E-Verify
U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Learn more about the E-Verify program.
The salary range reflects figures based on the primary location, which is listed first. The actual range for the role may differ based on the location of the role. In addition to salary, U.S. Bank offers a comprehensive benefits package, including incentive and recognition programs, equity stock purchase 401(k) contribution and pension (all benefits are subject to eligibility requirements). Pay Range: $119,765.00 - $140,900.00U.S. Bank will consider qualified applicants with arrest or conviction records for employment. U.S. Bank conducts background checks consistent with applicable local laws, including the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act as well as the San Francisco Fair Chance Ordinance. U.S. Bank is subject to, and conducts background checks consistent with the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA). In addition, certain positions may also be subject to the requirements of FINRA, NMLS registration, Reg Z, Reg G, OFAC, the NFA, the FCPA, the Bank Secrecy Act, the SAFE Act, and/or federal guidelines applicable to an agreement, such as those related to ethics, safety, or operational procedures.
Applicants must be able to comply with U.S. Bank policies and procedures including the Code of Ethics and Business Conduct and related workplace conduct and safety policies.
Posting may be closed earlier due to high volume of applicants.
Other facts
About U.S. Bank
At U.S. Bank, we help millions of clients achieve their goals with a balance of best-in-class technology and human expertise tailored to individual needs. As the fifth-largest commercial bank in the United States, we’ve built a reputation for strength and stability across a diversified mix of businesses, including commercial and institutional banking, business banking, payments, wealth management and consumer banking. We’ve been named one of the World’s Most Ethical Companies® by the Ethisphere Institute and the most admired superregional bank by Fortune.
In addition to thousands of branches serving consumers, U.S. Bank offers a complete suite of products, services and strategic partnerships for business. Within our Wealth, Corporate, Commercial and Institutional Banking division, we serve more than half a million clients across the country and around the world, ranging from wealthy individuals and families to the largest corporations, including 90% of Fortune 1000 companies.
We’re also consistently recognized as a great place to work. We’re shaping our company culture with intention, focused on creating a workplace where it’s safe to speak up, share ideas and try new things. We’re proud to be recognized as a “Best for Vets” employer by the Military Times and included on Fair360’s (formerly DiversityInc.) list of Top 50 Companies for Diversity.
U.S. Bank, NA. Member FDIC. Equal Housing Lender.
What you'll do
- The Marketing Test & Learn Product Owner will define and own the vision and roadmap for marketing’s experimentation framework while driving a test-and-learn culture across marketing. They will manage a centralized testing agenda and ensure that experimentation results are integrated into Marketing Mix Modeling.
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