About this role
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TUI Business: |
TUI Airline |
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Band: |
5 |
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Location(s): |
United Kingdom | Luton | LU2 9TN | Wigmore House Stockholm, SE, 117 85 |
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Hours per week: |
Depending on local regulation |
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Type of contract: |
Permanent |
Join TUI Airline as our Senior Community Sales Specialist and drive growth across diaspora and culturally rooted travel segments by building strong relationships with community-based travel agencies and cultural associations.
ABOUT OUR OFFER
- Personal benefits: Attractive remuneration, bonus opportunity, exclusive travel perks & discounts, extensive health & wellbeing support, and more.
- Flexible working: Work is something you do, not somewhere you go. We encourage a healthy work-life balance and offer hybrid or remote working models.
- A career to shape: Opportunities to upskill, reskill and grow your career. Access the TUI Tech Learning Hub to level-up and reach your ambitions.
- Expand your horizons: Participate in our tech communities and collaborate on global projects and teams.
- Community: Get involved with incredible local charity and sustainability initiatives like the TUI Care Foundation and the Sustainable Tech Community.
ABOUT THE JOB
- Identify, prioritise and develop community-based distribution opportunities, mapping key diaspora markets and cultural travel corridors relevant to TUI's network.
- Build and nurture relationships with cultural associations, travel intermediaries and community organisers, attending cultural events and representing TUI at diaspora forums.
- Train and support small, often informal travel agencies with TUI fare structures, booking flows and ancillary offerings, providing clear, simple, high-touch service.
- Collaborate with central sales and marketing teams to tailor tactical campaigns to diaspora-specific travel seasons, managing grassroots initiatives including print flyers and word-of-mouth promotion strategies.
- Act as a cultural ambassador for TUI Airline within diaspora sales networks, ensuring consistent brand messaging while adapting communication to local preferences.
- Track and report on sales trends, agency performance and travel peaks across community markets, delivering regular insights to improve commercial decision-making.
ABOUT YOU
- Familiarity with the travel habits of diaspora/VFR travellers, ideally gained through personal or professional proximity to these communities.
- Interpersonal and relationship-building abilities, especially in low-tech, relationship-focused environments, with experience in grassroots sales methods.
- Capability to onboard and support small or informal travel agents through direct interaction, with basic technical understanding of airline fare structures and booking flows.
- Experience executing culturally tailored campaigns using local language, ethnic media, and community influencers.
- Ability to track local sales trends and performance reports, with awareness of revenue drivers and distribution economics.
- Communication skills with fluency in English; additional language(s) relevant to VFR communities (e.g. Arabic, Urdu, Turkish, Punjabi, Polish) are a major advantage
From a workplace to a place to belong. At TUI we embrace diversity, equity, and inclusion, encouraging everyone to come as you are, because together, our potential is limitless.
We are committed to supporting candidates with disabilities and impairments so if you require any support, please do let us know.
Other facts
About TUI
We’re adventure seekers. Smile givers. Impact makers.
We believe in the power of travel. It broadens horizons for our customers, and for our people too. New places to live, new roles to explore, new communities to join. It’s yours for the taking.
We’re TUI, a leading global travel and leisure experience company that makes holiday dreams come true for people around the world.
We are one of the world’s leading tourism groups counting 1200 travel agencies and online portals, five airlines with around 130 aircraft, over 400 hotels, 16 cruise liners, digital platforms for tours and activities and most importantly over 60 000 colleagues around the world. What unites us is creating moments that enrich the lives of our 21 million customers.
Beside the unforgettable experience we provide our customers, we also believe in the good that tourism can bring and we care deeply about our environmental impact. The TUI Care foundation has projects in over 30 countries worldwide, building on the potential of tourism as a global force for development. The Foundation opens up new perspectives through education and training, empowers local communities to benefit from the success of tourism and engages in the protection of nature and the environment.
At TUI we simply say “Let’s TUI it”. For us, that means creating happiness. Tackling challenges every day together, with a positive, can-do attitude, and finding solutions even for the most unexpected situations. Our teams across TUI are just as diverse as our destinations. So whether you have lots of experience or none at all. If you want to work in an office or feel best in the field. No matter if you’re an accomplished tech whizz, an aspiring entertainer, or simply in love with flying.
There’s a place for you here.
What you'll do
- The Senior Community Sales Specialist will identify and develop community-based distribution opportunities while building relationships with cultural associations and travel intermediaries. They will also train small travel agencies and collaborate with sales and marketing teams on tailored campaigns.
Ready to join TUI?
Take the next step in your career journey