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Direct Sales Specialist
full-timeSinking Spring

Summary

Location

Sinking Spring

Type

full-time

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About this role

Overall Job Summary

The Direct Sales Specialist will be responsible for developing and nurturing Business to Business (B2B) and Bulk Sales relationships, starting from lead generation to lead conversion. This role will collaborate with internal and external partners as needed to develop processes and new capabilities needed to meet the B2B and Bulk customers' expectations. The role will serve as the primary point of contact for B2B & Bulk customers in the field. This role will also act as the bridge to the Merchant and Operations capability needed to support sales and delivery of inventory to the B2B & Bulk customer. They will identify key business opportunities within their district, utilizing insights from existing B2B partnerships, lead generation tools, market research and outreach to establish new B2B & Bulk partnerships.  

Essential Duties and Responsibilities (Min 5%)

  • Identify, develop, and grow B2B & Bulk Sales relationships with Life Out Here event centers, venues, and businesses within assigned area/district.
  • Create relationships and processes needed to bridge Sales to Merchant Inventory and Delivery Capabilities to meet the B2B & Bulk customers' needs.
  • Achieve monthly, quarterly, and annual sales/revenue goals as assigned. 
  • Identify and deploy new capabilities required for the B2B & Bulk customer.
  • Manage and maintain KPI’s, Metrics, and financial reporting needed to sustain successful B2B & Bulk Sales relationships and growth.
  • Serve as subject matter expert and main point of contact for the B2B & Bulk customer to inform on enhancements or new capabilities for inventory and delivery needs.
  • Conduct local market research to identify sales leads, planning and executing cold outreach to identified leads, closing sales with identified leads to achieve revenue goals.
  • Establish and maintain solid business relationships with internal partners locally and at the Store Support Center for the support needed to sustain B2B & Bulk customer relationships, ensuring Legendary Service, and financial outcomes are achieved.
  • Keep informed on competitive and industry insights related to current and developing B2B models as well as Life Out Here event centers, businesses and venues.
  • Hold accountability to maintain Customer Loyalty within assigned area/district including but not limited to resolution of Customer issues and analyzing reporting to identify and overcome customer satisfaction opportunities.
  • Take the initiative to support selling initiatives (GURA): 
    • Greet the Customer 
    • Uncover the Customers’ needs 
    • Recommend products 
    • Ask for the Sale
       

Required Qualifications

Experience: Minimum of one year in an Outside Sales role, preferred in B2B & Bulk sales or sales to large event centers/venues.  Preferred experience partnering with retail operations needed to support B2B & Bulk sales customers.

Education:  Bachelor’s degree in business, operations, logistics, supply chain, or related field preferred.  High School diploma required.  Any suitable combination of education and experience will be considered.

Professional Certifications: N/A
 

Preferred knowledge, skills or abilities

Other knowledge, skills, or abilities: 

  • Advanced computer skills with advanced ability in Microsoft PowerPoint, Word, Excel, Outlook, and OneNote.
  • Knowledge and understanding of B2B Sales tools and processes.
  • Strong communication (verbal, listening, and written), leadership and interpersonal skills.
  • Analysis and problem-solving skills.
  • Ability to leverage relationships to accomplish sales and profitability goals.
  • Strong negotiation skills.
  • Farming, ranching, pet/equine, or welding knowledge is strongly preferred. 
  • Work varied hours, days, nights, and weekends as business dictates. 
  • Must have a valid driver’s license. 
     

Working Conditions

  • Hybrid / Flexible working conditions
  • Travel required 50% - 75% to customer sites & districts, TSC Stores and DCs
  • Promote a safe and productive work environment for Team Members and customers and adhere to Company safety training and guidelines

Physical Requirements

  • Sitting
  • Standing (not walking)
  • Walking
  • Kneeling/Stooping/Bending
  • Driving a vehicle
  • Reaching overhead
  • Lifting up to 50 pounds

Disclaimer

This job description represents an overview of the responsibilities for the above referenced position.  It is not intended to represent a comprehensive list of responsibilities.  A team member should perform all duties as assigned by his/ her supervisor.

Company Info

At Tractor Supply and Petsense by Tractor Supply, our Team Members are the heart of our success. Their dedication, passion, and hard work drive everything we do, and we are committed to supporting them with a comprehensive and accessible total reward package. We understand the evolving needs of our Team Members and their families, and we strive to offer meaningful, competitive, and sustainable benefits that support their well-being today and in the future.

Our benefits extend beyond medical, dental, and vision coverage, including company-paid life and disability insurance, paid parental leave, tuition reimbursement, and family planning resources such as adoption and surrogacy assistance, for all full-time Team Members and all part-time Team Members. Part time new hires gain eligibility for TSC Benefits by averaging at least 15 hours per week during their 90-day lookback period. The lookback period starts the first of the month following the date of hire. If the 15-hour requirement was met, the benefits eligibility date will be the first day of the month following 4 months of continuous service.

Please visit this link for more specific information about the benefits and leave policies applicable to the position you’re applying for.
 

Other facts

Tech stack
B2B Sales,Lead Generation,Customer Relationship Management,Market Research,Sales Strategy,Communication Skills,Negotiation Skills,Problem Solving,Inventory Management,Financial Reporting,Microsoft PowerPoint,Microsoft Excel,Microsoft Word,Microsoft Outlook,Microsoft OneNote,Farming Knowledge

About Tractor Supply Company

For more than 85 years, Tractor Supply has been passionate about serving the needs of recreational farmers, ranchers, homeowners, gardeners, pet enthusiasts and all those who enjoy living Life Out Here. Tractor Supply is the largest rural lifestyle retailer in the U.S., ranking 296 on the Fortune 500. The Company’s more than 52,000 Team Members are known for delivering legendary service and helping customers pursue their passions, whether that means being closer to the land, taking care of animals or living a hands-on, DIY lifestyle. In store and online, Tractor Supply provides what customers need – anytime, anywhere, any way they choose at the low prices they deserve.

As part of the Company’s commitment to caring for animals of all kinds, Tractor Supply is proud to include Petsense by Tractor Supply, a pet specialty retailer, and Allivet, a leading online pet pharmacy, in its family of brands. Together, Tractor Supply is able to provide comprehensive solutions for pet care, livestock wellness and rural living, ensuring customers and their animals thrive. From its stores to the customer’s doorstep, Tractor Supply is here to serve and support Life Out Here.

As of June 28, 2025, the Company operated 2,335 Tractor Supply stores in 49 states and 207 Petsense by Tractor Supply stores in 23 states.

Team size: 10,001+ employees
LinkedIn: Visit
Industry: Retail
Founding Year: 1938

What you'll do

  • The Direct Sales Specialist is responsible for developing and nurturing B2B and Bulk Sales relationships, from lead generation to conversion. They will serve as the primary point of contact for B2B & Bulk customers and collaborate with internal and external partners to meet customer expectations.

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Frequently Asked Questions

What does a Direct Sales Specialist do at Tractor Supply Company?

As a Direct Sales Specialist at Tractor Supply Company, you will: the Direct Sales Specialist is responsible for developing and nurturing B2B and Bulk Sales relationships, from lead generation to conversion. They will serve as the primary point of contact for B2B & Bulk customers and collaborate with internal and external partners to meet customer expectations..

Why join Tractor Supply Company as a Direct Sales Specialist?

Tractor Supply Company is a leading Retail company.

Is the Direct Sales Specialist position at Tractor Supply Company remote?

The Direct Sales Specialist position at Tractor Supply Company is based in Sinking Spring, Pennsylvania, United States. Contact the company through Clera for specific work arrangement details.

How do I apply for the Direct Sales Specialist position at Tractor Supply Company?

You can apply for the Direct Sales Specialist position at Tractor Supply Company directly through Clera. Click the "Apply Now" button above to start your application. Clera's AI-powered platform will help match your profile with this opportunity and guide you through the application process. You can also learn more about Tractor Supply Company on their website.