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Direct Sales Manager
full-timeLower Paxton Township

Summary

Location

Lower Paxton Township

Type

full-time

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About this role

Overall Job Summary

This position is responsible for leading and fostering business-to-business (B2B) & Direct sales initiatives within a designated area. This role will work closely with internal teams, external partners, and specialists within their area to drive sales growth and establish long-term partnerships with B2B, Bulk, and Direct Sales customers.  The role is accountable for running profitable operations of the Tractor Supply Direct Sales Team for their assigned area. The primary focus will be on negotiating contracts, closing deals, and exceeding sales targets, staffing, training, and development of talent within their Direct Sales Specialist Team. This role requires frequent travel within the assigned area to meet with clients and oversee sales activities of Sales Specialists.

Essential Duties and Responsibilities (Min 5%)

  • Achieve monthly, quarterly, and annual sales/revenue goals as assigned. 
  • Negotiate contracts and close deals with B2B, Bulk, and Direct Sales customers, including Life Out Here event centers, venues, and businesses within assigned area.
  • Develop and maintain strong sales relationships, leveraging insights from existing partnerships to identify new business opportunities.
  • Collaborate with internal and external partners to develop processes and capabilities necessary to meet customers' needs, including inventory management and delivery.
  • Ensure effective expense control, labor spend, and Profit/Loss management. 
  • Protect company assets and help stores reduce shrink by adhering to loss prevention standards. 
  • Define, create, and manage key performance indicators (KPIs), metrics, and financial reporting to track the success of B2B, Bulk, and Direct sales relationships and drive incremental growth.
  • Serve as the internal subject matter expert on B2B, Bulk, and Direct Sales customers, providing insights and recommendations for enhancing inventory and delivery capabilities.
  • Manage financial performance and outcomes for all Direct Sales Specialists within the assigned area.
  • Hire, train, develop, and performance manage all Direct Sales Specialists within assigned area.
  • Develop and maintain standard operating procedures (SOPs), processes, and systems to support customer needs.
  • Establish and maintain solid business relationships with internal partners locally and at the Store Support Center to ensure support for sustaining customer relationships, ensuring Legendary Service is maintained, and financial outcomes are achieved.
  • Stay informed on competitive and industry insights related to B2B sales models, as well as Life Out Here event centers, businesses and venues.
  • Hold accountability to maintain Customer Loyalty within assigned area including but not limited to resolution of Customer issues and analyzing reporting to identify and overcome customer satisfaction opportunities.
     

Required Qualifications

Experience: 3+ years of experience in an Outside Sales Management/Leadership role, preferably in B2B sales or sales to large event centers. Preferred experience partnering with ­­­­­retail operations needed to support B2B & Bulk sales customers. Previous experience as a Sales leader or manager preferred.

Education: Bachelor’s degree in business, operations, logistics, supply chain, or related field preferred.  High School diploma required.  Any suitable combination of education and experience will be considered.

Professional Certifications: N/A
 

Preferred knowledge, skills or abilities

  • Advanced computer skills, including proficiency in Microsoft PowerPoint, Word, Excel, Outlook, and OneNote.
  • Strong communication (verbal, listening, and written), leadership, and interpersonal skills.
  • Ability to maintain strong business relationships and credibility with all levels within and outside the organization.
  • Strong analysis and problem-solving skills.
  • Strong leadership and negotiation skills.
  • Proven ability to manage, train, and develop a team of outside sales specialists.
  • Farming, ranching, pet/equine, or welding knowledge is strongly preferred. 
  • Profit/Loss, scheduling, shrink control, and payroll management, staffing, hiring, supervision and counseling experience preferred. 
  • Work varied hours, days, nights, and weekends as business dictates. 
  • Must have a valid driver’s license. 
     

Working Conditions

  • Hybrid / Flexible working conditions
  • Travel required 50% - 75% to customer sites & districts, TSC Stores and DCs
  • Promote a safe and productive work environment for Team Members and customers and adhere to Company safety training and guidelines

Physical Requirements

  • Sitting
  • Standing (not walking)
  • Walking
  • Kneeling/Stooping/Bending
  • Driving a vehicle
  • Reaching overhead
  • Lifting up to 50 pounds

Disclaimer

This job description represents an overview of the responsibilities for the above referenced position.  It is not intended to represent a comprehensive list of responsibilities.  A team member should perform all duties as assigned by his/ her supervisor.

Company Info

At Tractor Supply and Petsense by Tractor Supply, our Team Members are the heart of our success. Their dedication, passion, and hard work drive everything we do, and we are committed to supporting them with a comprehensive and accessible total reward package. We understand the evolving needs of our Team Members and their families, and we strive to offer meaningful, competitive, and sustainable benefits that support their well-being today and in the future.

Our benefits extend beyond medical, dental, and vision coverage, including company-paid life and disability insurance, paid parental leave, tuition reimbursement, and family planning resources such as adoption and surrogacy assistance, for all full-time Team Members and all part-time Team Members. Part time new hires gain eligibility for TSC Benefits by averaging at least 15 hours per week during their 90-day lookback period. The lookback period starts the first of the month following the date of hire. If the 15-hour requirement was met, the benefits eligibility date will be the first day of the month following 4 months of continuous service.

Please visit this link for more specific information about the benefits and leave policies applicable to the position you’re applying for.
 

Other facts

Tech stack
Sales Management,B2B Sales,Contract Negotiation,Team Development,Customer Relationship Management,Financial Reporting,Inventory Management,Problem Solving,Leadership,Communication,Negotiation,Training,Profit/Loss Management,Scheduling,Shrink Control,Customer Loyalty

About Tractor Supply Company

For more than 85 years, Tractor Supply has been passionate about serving the needs of recreational farmers, ranchers, homeowners, gardeners, pet enthusiasts and all those who enjoy living Life Out Here. Tractor Supply is the largest rural lifestyle retailer in the U.S., ranking 296 on the Fortune 500. The Company’s more than 52,000 Team Members are known for delivering legendary service and helping customers pursue their passions, whether that means being closer to the land, taking care of animals or living a hands-on, DIY lifestyle. In store and online, Tractor Supply provides what customers need – anytime, anywhere, any way they choose at the low prices they deserve.

As part of the Company’s commitment to caring for animals of all kinds, Tractor Supply is proud to include Petsense by Tractor Supply, a pet specialty retailer, and Allivet, a leading online pet pharmacy, in its family of brands. Together, Tractor Supply is able to provide comprehensive solutions for pet care, livestock wellness and rural living, ensuring customers and their animals thrive. From its stores to the customer’s doorstep, Tractor Supply is here to serve and support Life Out Here.

As of June 28, 2025, the Company operated 2,335 Tractor Supply stores in 49 states and 207 Petsense by Tractor Supply stores in 23 states.

Team size: 10,001+ employees
LinkedIn: Visit
Industry: Retail
Founding Year: 1938

What you'll do

  • The Direct Sales Manager is responsible for leading B2B and Direct sales initiatives, negotiating contracts, and achieving sales targets. This role also involves managing the Direct Sales Specialist Team and ensuring profitable operations.

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Frequently Asked Questions

What does a Direct Sales Manager do at Tractor Supply Company?

As a Direct Sales Manager at Tractor Supply Company, you will: the Direct Sales Manager is responsible for leading B2B and Direct sales initiatives, negotiating contracts, and achieving sales targets. This role also involves managing the Direct Sales Specialist Team and ensuring profitable operations..

Why join Tractor Supply Company as a Direct Sales Manager?

Tractor Supply Company is a leading Retail company.

Is the Direct Sales Manager position at Tractor Supply Company remote?

The Direct Sales Manager position at Tractor Supply Company is based in Lower Paxton Township, Pennsylvania, United States. Contact the company through Clera for specific work arrangement details.

How do I apply for the Direct Sales Manager position at Tractor Supply Company?

You can apply for the Direct Sales Manager position at Tractor Supply Company directly through Clera. Click the "Apply Now" button above to start your application. Clera's AI-powered platform will help match your profile with this opportunity and guide you through the application process. You can also learn more about Tractor Supply Company on their website.