KOL/PR Freelancer - 澳洲市場

<div class="content-intro"><p data-renderer-start-pos="133"><strong data-renderer-mark="true">【 About the company 】</strong></p> <p data-renderer-start-pos="156">At Tomofun, we LOVE pets and technology. Our vision is to bring joy and innovation to every pet lover in the world.</p> <p data-renderer-start-pos="273">We are pioneers in the pet tech industry. Our debut product, Furbo - the world's first AIoT treat-tossing pet camera, is the #1 bestseller on Amazon in 15 countries, including the US, UK, and JP and have millions of users in 133 countries. In 2019, we launched an AI-powered subscription service, the Furbo Pet Nanny, which sends smart alerts to our users to notify them to check on the safety of their furbabies when they are home alone. Since the launch of Furbo Pet Nanny, we have saved hundreds of pets' lives and are continuing to innovate and develop new features with our state-of-the-art technology.</p> <p>The learning curve is steep. But the work is exhilarating. Tomofun is on the cusp of a pet-tech boom and we’re looking for smart, innovative thinkers who aspire to incredible things.<br><br>&nbsp;<iframe src="https://www.youtube.com/embed/I83Ujp9r_xw" width="560" height="314"></iframe></p> <p>&gt; Know more about us:&nbsp;<a href="http://www.furbo.com/">furbo.com</a> | <a href="https://www.linkedin.com/company/tomofun/">LinkedIn</a> | <a href="https://medium.com/tomofun-tech-blog">Medium Tech Blog</a></p></div><h2><strong>【About the role】</strong></h2> <p>Tomofun 正在尋找一位熟悉澳洲網紅環境、具備強大執行力與策略思維的「KOL/PR 夥伴 (KOL/PR Freelancer)」。你將負責澳洲市場的 KOL/KOC 合作策略、溝通、發文管理與成效優化，並探索與澳洲當地品牌、寵物友善企業或跨界夥伴的合作機會，進一步提升 Furbo 在澳洲的品牌聲量與市場滲透度。</p> <p>澳洲市場充滿熱愛毛孩的家庭與強大的寵物文化，因此我們需要一位熟悉當地內容風格、能理解受眾與平台差異（含 Instagram、Facebook、TikTok、YouTube、Pet community creators）的你，將 Furbo 的影響力擴散到更多寵物爸媽的日常中。</p> <p>&nbsp;</p> <h2><strong>【 What you'll do 】</strong></h2> <ul> <li><strong>KOL/KOC 策略與執行</strong></li> <ul> <li>建立澳洲市場的Furbo KOL/KOC 策略：包含預算規劃、篩選名單、洽談合作、內容規劃與發文追蹤</li> <li>擅用AI工具，提升內容品質與工作效率。</li> <li>管理合作時程並追蹤曝光、轉換與內容品質</li> <li>分析合作數據、優化投放策略，提高內容參與度與曝光</li> </ul> <li><strong>跨品牌 / 跨界合作</strong></li> <ul> <li>與澳洲本地寵物品牌、寵物友善企業、戶外/生活風格品牌尋求合作機會</li> <li>協調合作流程，確保專案執行順暢，時程與內容品質達標</li> </ul> <li><strong>數據分析與優化</strong></li> <ul> <li>定期整理與分析成效KPI數據</li> <li>提出具體優化建議，提升未來合作策略與規模化運作效率</li> </ul> </ul> <h2>&nbsp;</h2> <h2><strong>【Who you are】</strong></h2> <ul> <li>具備 3 年以上 KOL 合作經驗，有 PR 經驗更佳，熟悉澳洲 KOL 生態與執行流程</li> <li>擅長開發與管理合作關係，具備優秀的談判與溝通能力，能獨立執行合作專案</li> <li>近半年有非仰賴 Agency 的直接執行經驗，從篩選到發文後的成效優化，皆獨立完成</li> <li>優秀的內容規劃能力、審美力、數據敏感度</li> <li>熟悉 Canva，會其他編輯軟體加分</li> <li>平時工作有使用 AI 提升效率的習慣，如 ChatGPT、AI agent</li> <li>喜歡主動嘗試、擅長溝通協作，優秀的自律和時間管理能力</li> <li>喜歡毛小孩，有養寵物經驗者優先</li> </ul> <p>&nbsp;</p>