Summary
About this role
Job Requirements
Job Description: Lead- Brand Management at Titan
Company Name: Titan
Job Title: Lead- Brand Management
Job Type: Regular/Permanent
Job Category: Jewellery-SMR
Department: Marketing-Tanishq
Location: Bengaluru, Karnataka, India
Position Overview:
We are seeking a highly motivated and experienced individual to join our team as a Lead- Brand Management at Titan. As the Lead- Brand Management, you will be responsible for developing and executing brand strategies for our jewellery brand, Tanishq. You will work closely with the marketing team to ensure the brand's message is consistent and resonates with our target audience. This is a full-time, permanent position based in Bengaluru, Karnataka, India.
Key Responsibilities:
- Develop and implement brand strategies for Tanishq, in line with the company's overall marketing objectives
- Conduct market research and analyze consumer trends to identify opportunities for brand growth
- Collaborate with cross-functional teams to develop and execute marketing campaigns and initiatives
- Monitor and analyze brand performance and make recommendations for improvements
- Manage the brand's budget and ensure all activities are within allocated resources
- Oversee the creation of brand collaterals, including advertising materials, packaging, and in-store displays
- Ensure brand consistency across all touchpoints, including digital and social media platforms
- Stay updated on industry trends and competitor activities to identify potential threats and opportunities for the brand
- Lead and mentor a team of brand managers and coordinators to ensure the brand's objectives are met
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field
- Minimum of 5 years of experience in brand management, preferably in the jewellery industry
- Proven track record of developing and executing successful brand strategies
- Strong understanding of market research and analysis techniques
- Excellent communication and interpersonal skills
- Ability to work in a fast-paced, dynamic environment
- Strong leadership and team management skills
- Proficient in Microsoft Office and other relevant software
Additional Parameters:
- Experience in the jewellery industry is preferred
- Knowledge of the Indian market and consumer behavior is a plus
- Willingness to travel as needed
If you are a passionate and results-driven individual with a strong background in brand management, we encourage you to apply for this exciting opportunity at Titan. Join our team and be a part of shaping the future of our iconic jewellery brand, Tanishq.
Work Experience
- Develop and implement effective brand strategies to enhance brand awareness and market presence.
- Conduct market research and analysis to identify market trends and consumer preferences.
- Collaborate with cross-functional teams to develop and execute marketing campaigns and initiatives.
- Monitor and evaluate the performance of brand campaigns and make necessary adjustments to ensure optimal results.
- Manage and maintain brand guidelines to ensure consistency across all marketing channels.
- Build and maintain strong relationships with key stakeholders, including internal teams and external partners.
- Stay up-to-date with industry trends and competitor activities to identify opportunities and challenges.
Other facts
About Titan
We manage people's wealth
We're a modern wealth manager. There are many solutions out there for how one can invest by themselves (e.g., DIY brokerages like Robinhood). But for those who want to have their money managed, they must turn to high fee, high minimum advisors (e.g., RIAs like Edward Jones). With LLMs, we can now offer personalized wealth management to many more people, more cheaply and with faster service. Our goal is to grow their wealth more than they'd do on their own.
Founders
Clayton Gardner Founder Co-founder @ Titan (based in NYC) Clayton Gardner Founder Co-founder @ Titan (based in NYC) Joe Percoco Founder Co-founder @ Titan (based in NYC) Joe Percoco Founder Co-founder @ Titan (based in NYC)
Company Details
Titan Founded: 2018 Batch: Summer 2018 Team Size: 30 Status: Active Location: New York
Titan is the first intuitive A.I. app and wearable badge designed to enhance your daily life.
What you'll do
- The Lead- Brand Management will develop and implement brand strategies for Tanishq, ensuring alignment with the company's marketing objectives. This role involves collaborating with teams to execute marketing campaigns and monitoring brand performance for improvements.
Ready to join Titan?
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