Timberland: Director, Global Consumer Insights

At Timberland, we’re a force of nature. We’re a team that steps outside, works hard together, and moves the world forward. The brand is widely recognized as the arbiter of boot culture. With a rich heritage of craftsmanship and an eye toward the future, Timberland has a decades-long commitment to make products responsibly, protect the outdoors, and build community.

So, before we get to the job details, take a minute to learn a little more about us – our values and our culture. If you can see yourself working side-by-side with a team of fun, adventure-loving people, Timberland just may be the place for you. 

To learn more about our values and our culture, visit Timberland Careers or www.timberland.com.

Director, Global Consumer Insights (Timberland)

What will you do?

A day in the life of a Director, Global Consumer Insights at Timberland looks a little like this.

As the Director, Global Consumer Insights you will lead the development and execution of Timberland’s global consumer insights agenda, driving strategic decision-making across product, marketing, and brand experience throughout the new ‘One VF’ GTM process. You will be a key leader within the Global Strategy team and a thought partner to cross-functional leaders, championing a culture of consumer obsession and ensuring our global brand and business strategies are grounded in insight and focused on delivering on consumer needs. As a key business partner, you will identify knowledge gaps and opportunities, design relevant research and data analysis projects, generate and deploy insights with impact in the business.

This role requires a strategic, analytical, and collaborative leader with a deep understanding of our business, of consumer behavior, market dynamics, and the ability to translate insights into actionable business strategies. You will manage high-impact research initiatives, influence global and regional teams, and elevate Timberland’s consumer-centric approach across the organization.

Let’s break down that day-in-the-life a bit more.

Consumer Insights Leadership

• Lead the global consumer insights strategy, aligning research priorities with brand and business objectives through the creation of an annual learning agenda that is guided by the brand’s long-range strategic plan
• Design and manage research programs (quantitative, qualitative) to uncover consumer, cultural, and category insights
• Translate insights into strategic recommendations that drive brand growth, innovation, and consumer engagement
• Champion the evolution of Timberland’s insights capabilities by exploring new methodologies, tools, and data sources (e.g., digital analytics, social listening, AI-driven insights) and sharing across VF with insights leaders at the other brands and within the regional platforms
• Effectively manage the research budget and develop strategic partnerships with external agencies / third party vendors to maximize CSI resources and investments

Strategic Business Partnership

• Partner with cross-functional global and regional leaders in Product Design, Merchandising, Marketing, and Innovation to embed consumer insights into global brand strategies, seasonal planning, and go-to-market execution aligned to VF’s GTM process
• Identify and prioritize key business questions and knowledge gaps, proactively developing insight roadmaps to address them

Stakeholder Engagement & Communication

• Effectively socialize insights across global and regional teams, ensuring alignment and actionability
• Develop compelling narratives and presentations that influence decision-making at all levels of the organization
• Represent Timberland within the Consumer Insights community across VF brands to share best practices and identify process improvements

What Success Looks Like

• Effectively ensuring the voice of our consumer informs key strategic decisions and operationalizing insights across functions to drive measurable business impact

What do you need to succeed?

Experience & Education

• 12+ years of experience in consumer insights, strategy, or related fields
• Proven track record of leading high-impact research and translating insights into business strategy
• Bachelor’s degree required; advanced degree in Marketing, Business, Psychology, or related field preferred

Core Competencies

• Strategic thinking with the ability to connect insights to business outcomes
• Expertise in both qualitative and quantitative research methodologies
• Strong communication and storytelling skills, with experience influencing senior stakeholders
• High level of business acumen and understanding of global market dynamics
• Collaborative working style with experience working in matrixed, cross-functional environments
•  Entrepreneurial mindset with a passion for innovation and continuous improvement.

Now WE have a question for YOU.

Are you in?

Hiring Range:

Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Benefits at VF Corporation: You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com  and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.

Please note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.

At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you require accommodations during the application process, please contact us at [email protected]. VF will provide reasonable accommodations for qualified individuals to the extent required by applicable law.

Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.