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Senior Paid Ads Manager
full-time•Melbourne
About this role
We are seeking an analytical and strategic Senior Paid Ads Manager to lead and optimize paid advertising performance across the Japanese CFD market. This role will be instrumental in driving data-informed paid media decision-making, maximizing acquisition ROI, and enhancing our competitive position through scalable trader acquisition via paid channels.
Key Responsibilities- Design and implement performance measurement frameworks specifically for paid advertising channels (Search, Social, Display, Video, affiliate).
- Analyse trader acquisition and activation metrics driven by paid media to identify optimisation opportunities.
- Forecast campaign performance, CAC, and LTV using historical paid media and conversion data
- Lead A/B testing initiatives across ad creatives, landing pages, bidding strategies, and conversion funnels
- Optimise paid marketing budget allocation across channels based on ROI, CAC, and LTV analysis.
- Monitor post-acquisition performance signals (activation, early trading behavior) to assess the quality of paid traffic.
- Conduct competitive analysis focused on paid advertising strategies and media presence within the Japanese forex industry.
- Present actionable insights and strategic recommendations to executive leadership.
- Collaborate cross-functionally with trading, marketing, product, and technology teams.
- Ensure all paid advertising activities comply with JFSA regulations, advertising guidelines, and platform policies.
- Bachelor's degree in Statistics, Mathematics, Economics, Computer Science, Marketing, or related field
- 5+ years of experience in paid media, performance marketing, or digital acquisition roles
- Proven expertise in managing large-scale paid advertising budgets with measurable ROI impact
- Advanced proficiency in analytics platforms (Google Analytics, Adobe Analytics, Tableau, Power BI)
- Strong SQL skills and experience with data visualization tools
- Demonstrated track record of driving measurable business results through paid acquisition and media optimization
- Deep understanding of digital advertising channels, bidding models, and attribution frameworks
- Excellent communication skills in English (business level)
- Knowledge of Japanese CFD market advertising practices and regulatory constraints
- Experience with statistical programming languages (R, Python)
- Certification in Google Ads, Google Analytics, or major advertising platforms
- Hands-on experience with Google Ads, Meta, DSPs, and affiliate platforms
- Understanding of trading platform metrics and financial market operations
- Competitive base salary commensurate with experience
- Performance-based annual bonus
- Professional development and training budget
- Health insurance and comprehensive benefits package
- Hybrid work arrangement available
What you'll do
- The Senior Paid Ads Manager will design and implement performance measurement frameworks for paid advertising channels and analyze trader acquisition metrics to identify optimization opportunities. This role also involves leading A/B testing initiatives and optimizing marketing budget allocation based on ROI analysis.
About Three Trader
ThreeTrader is an offshore foreign exchange trading (FOREX) brokerage firm.
At ThreeTrader, we aim to give traders access to the world’s forex markets faster and easier.
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Frequently Asked Questions
What does a Senior Paid Ads Manager do at Three Trader?
As a Senior Paid Ads Manager at Three Trader, you will: the Senior Paid Ads Manager will design and implement performance measurement frameworks for paid advertising channels and analyze trader acquisition metrics to identify optimization opportunities. This role also involves leading A/B testing initiatives and optimizing marketing budget allocation based on ROI analysis..
Is the Senior Paid Ads Manager position at Three Trader remote?
The Senior Paid Ads Manager position at Three Trader is based in Melbourne, Victoria, Australia. Contact the company through Clera for specific work arrangement details.
How do I apply for the Senior Paid Ads Manager position at Three Trader?
You can apply for the Senior Paid Ads Manager position at Three Trader directly through Clera. Click the "Apply Now" button above to start your application. Clera's AI-powered platform will help match your profile with this opportunity and guide you through the application process.