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Sr Franchise and Product Strategy Manager
full-timeLake Buena Vista

Summary

Location

Lake Buena Vista

Type

full-time

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About this role

Job Posting Title:

Sr Franchise and Product Strategy Manager

Req ID:

10140956

Job Description:

About the Role:

Are you passionate about driving consumer-facing product strategies and experiences with direct impact on the Walt Disney World business? As the Sr. Franchise and Product Strategy Manager, you will join a team leading the development and execution of commercial product strategies and initiatives, encouraging millions of Guests to experience our Parks and Resorts. You will support Walt Disney World's growth model by delivering commercial and franchise needs assessments, commercially viable product recommendations, and long-term growth options in partnership with Commercial Strategy, Industrial Engineering, Consumer Insight Measurement & Analytics, Global Development, Walt Disney Imagineering, and Finance.

The ideal candidate is entrepreneurial, inquisitive, confident, self-directed, and comfortable working with and communicating to leaders at all levels in the organization.

This is a full-time position.

The Sr Franchise and Product Strategy Manager will report to the Sr Manager-Franchise Strategy.


Responsibilities:

In this role, you will be responsible for building data-driven franchise strategies and working closely with cross-functional stakeholders to present compelling business cases. You will develop site-wide franchise experience roadmaps, drive and support Disney Springs commercial growth strategies, and foster strong collaborative relationships with key client groups. Your role is crucial in ensuring seamless new product creation and delivery, and effectively prioritizing projects in a fast-paced environment.

  • Build data-driven franchise strategies and work closely with cross-functional stakeholders to present compelling business cases.

  • Develop site-wide franchise experience roadmaps based on site audience priorities, strategic franchise data, the Walt Disney Company priorities and Franchise content slate.

  • Drive and support Disney Springs commercial growth strategies, including audience and seasonal priorities.

  • Foster strong collaborative relationships with key client groups to ensure comprehensive and vetted recommendations including Finance, Walt Disney Imagineering, Industrial Engineering, Disney Live Entertainment, Consumer Insights, Marketing Strategy, and Revenue Planning.

  • Manage the execution and implementation of approved franchise and character initiatives, leading partners and processes independently.

  • Effectively prioritize projects in a fast-paced environment, clearly defining and articulating objectives and necessary steps.

Required Qualifications:

  • At least five years of experience in business development, strategy, consulting, integrated planning, brand management, finance, franchise, marketing, innovation, or web analytics.

  • Experience in using data and analysis to inform and substantiate commercial recommendations.

  • Demonstrated creative problem-solving skills and continuous improvement process skills.

  • Strong financial and analytical acumen with a data-driven approach to identify franchise insights.

  • Strong written and verbal communication skills.

  • Strong project management skills, including the ability to manage complex work effectively and efficiently.

  • Proactively identify business risks and opportunities, creating plans to substantiate planned revenue growth.

  • High emotional intelligence with the ability to build strong partnerships and deliver results across various teams.

  • Ability to translate complex problems and solutions into compelling presentations to present to senior executive leaders with confidence and an authentic style.

Preferred Qualifications:

  • Knowledge of Walt Disney Parks and Resorts use of product franchises, characters, and experiences.

Required Education:

Bachelor's Degree in Finance, Economics, Business, Industrial Engineering, Marketing, or other quantitative field or equivalent.

Preferred Education:

Master's Degree or MBA

Additional Information:

Benefits and Perks: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities, and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits.

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Job Posting Segment:

Commercial Strategy

Job Posting Primary Business:

Product and Franchise Strategy (WDW)

Primary Job Posting Category:

Strategic Planning

Employment Type:

Full time

Primary City, State, Region, Postal Code:

Lake Buena Vista, FL, USA

Alternate City, State, Region, Postal Code:

Date Posted:

2026-01-29

Other facts

Tech stack
Business Development,Strategy,Consulting,Integrated Planning,Brand Management,Finance,Franchise,Marketing,Innovation,Web Analytics,Data Analysis,Creative Problem-Solving,Project Management,Communication,Emotional Intelligence,Presentation Skills

About The Walt Disney Company

Imagine a career at Disneyland Paris.
From the moment you arrive, you’ll be immersed in a dynamic and multicultural team of talent that welcomes our Guests every day to create magical souvenirs they’ll cherish forever. Since 1992, we’ve opened our Park gates to 320 million visitors and made the dreams of millions come true!

You too could be part of the magic!

The success in delivering these projects and their stories is thanks to our team of 15,000 Cast Members who live Walt Disney’s vision: they bring imagination and wonder to our guests while seeing their own careers flourish.

And this is where you can get involved. We have 500 different job profiles across our corporate and operations departments, so whether you’re interested in the operational roles within our Park, maybe to work part-time alongside your studies, or if you’re interested in Marketing, Finance, Engineering and our other corporate roles, we invite you to apply to us!

Discover our many career opportunities in our recruitment website careers.disneylandparis.com :

Team size: 10,001+ employees
LinkedIn: Visit
Industry: Entertainment Providers
Founding Year: 1992

What you'll do

  • The Sr Franchise and Product Strategy Manager will build data-driven franchise strategies and collaborate with cross-functional stakeholders to present business cases. They will also manage the execution of franchise initiatives and prioritize projects in a fast-paced environment.

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Frequently Asked Questions

What does a Sr Franchise and Product Strategy Manager do at The Walt Disney Company?

As a Sr Franchise and Product Strategy Manager at The Walt Disney Company, you will: the Sr Franchise and Product Strategy Manager will build data-driven franchise strategies and collaborate with cross-functional stakeholders to present business cases. They will also manage the execution of franchise initiatives and prioritize projects in a fast-paced environment..

Why join The Walt Disney Company as a Sr Franchise and Product Strategy Manager?

The Walt Disney Company is a leading Entertainment Providers company.

Is the Sr Franchise and Product Strategy Manager position at The Walt Disney Company remote?

The Sr Franchise and Product Strategy Manager position at The Walt Disney Company is based in Lake Buena Vista, Florida, United States. Contact the company through Clera for specific work arrangement details.

How do I apply for the Sr Franchise and Product Strategy Manager position at The Walt Disney Company?

You can apply for the Sr Franchise and Product Strategy Manager position at The Walt Disney Company directly through Clera. Click the "Apply Now" button above to start your application. Clera's AI-powered platform will help match your profile with this opportunity and guide you through the application process. You can also learn more about The Walt Disney Company on their website.