TV
Sr. Manager, Paid Digital Media
OTHER•Secaucus•$115k - $130k
About this role
Overview
As the Senior Manager, Paid Media, you will be a "player-coach" responsible for the strategy, execution, and optimization of our digital media spend. This is a high-impact, hands-on-platform role where you will manage multi-million dollar budgets to drive both high-growth DTC e-commerce sales and omni-channel retail impact. You will bridge the gap between digital discovery and physical purchase, using advanced data signals and AI-driven automation to maximize total brand growth.
Responsibilities
Hands-on Platform Execution
- Core Channel Mastery: Direct execution and daily optimization within Meta Ads Manager, Google Ads, and TikTok Ads Manager.
- Full-Funnel Management: Build and manage complex account structures that balance prospecting (TOF), consideration (MOF), and high-intent conversion/retention (BOF).
- Technical Setup: Own the implementation of tracking pixels, server-side Conversions API (CAPI), and product feeds for dynamic Remarketing.
Omni-channel & DTC Growth
- Omni-channel Synergy: Develop geo-targeted campaigns to drive foot traffic to store while maintaining DTC profitability.
- Profit-First Scaling: Manage spend based on Marketing Efficiency Ratio (MER) and contribution margin rather than platform-reported ROAS alone.
- Inventory-Driven Buying: Align media spend with real-time inventory levels across both digital and physical channels to prevent wasted ad spend on out-of-stock items.
Advanced Audience & AI Integration
- First-Party Data Strategy: Leverage Customer Data Platforms (CDPs) to build high-value seed audiences and predictive lookalikes.
- AI Automation: Utilize automated bidding scripts and AI-driven creative testing frameworks to increase the velocity of campaign iterations.
Performance Metrics (KPIs)
- DTC Net Revenue & CAC: Maintaining profitable growth across all e-commerce channels.
- Blended MER: Ensuring the total marketing investment is driving efficient total business revenue.
- Retail Velocity: Tracking the lift in "Brick & Mortar" sales correlated with localized digital spend.
- LTV (Lifetime Value): Optimizing for high-value customer acquisition rather than one-time purchasers.
Required Technical Stack
- Ad Platforms: Meta, Google (Search/PMax/Shopping), TikTok, and Pinterest.
- Analytics: Google Analytics 4, Triple Whale, or Northbeam.
Qualifications
- Experience: 6+ years of experience in hands-on digital media buying for high-growth DTC brands.
- Retail Knowledge: Proven experience managing "Drive to Store" or localized campaigns for omni-channel businesses.
- Data Fluency: Ability to build custom reports in Looker Studio or Tableau to visualize the full customer journey.
- Strategic Thinking: Ability to zoom out from the dashboard to provide high-level business recommendations to the executive team.
Equal Opportunity Policy
The Vitamin Shoppe is an equal opportunity employer. We respect diversity and accordingly are an equal opportunity employer that does not discriminate on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex, gender, gender identity or expression (including transgender status), sexual orientation, marital status, veteran status, physical or mental disability, genetic information, or any other characteristic protected by applicable federal, state, or local laws. Our management is dedicated to ensuring the fulfillment of this policy with respect to hiring, placement, promotion, transfer, demotion, layoff, separation, recruitment, pay and other forms of compensation, access to facilities and programs, training and general treatment during employment.
We firmly believe that every Health Enthusiast has the right to be treated with dignity and respect. Our goal is to maintain a satisfied and productive team of Health Enthusiasts. The keys to reaching that goal are effective leadership, equal application of fair human resources policies, competitive wages and benefits, and close attention to all health enthusiast matters. The Vitamin Shoppe is committed to the principle of fair and impartial treatment of our Health Enthusiasts.
Health Enthusiasts with questions or concerns about equal employment opportunities in the workplace are encouraged to bring these issues to the attention of their Human Resources representative. We will not allow any form of retaliation against Health Enthusiasts who raise issues of perceived discrimination in good faith. To ensure our workplace is free of artificial barriers, violation of this policy may result in disciplinary action, up to and including discharge.
Compensation
The salary for this position is based on many factors such as role requirements, skill set, years of experience and other organizational needs. The estimated range is $115,000 - $130,000 per year.What you'll do
- The Senior Manager, Paid Media will be responsible for the strategy, execution, and optimization of digital media spend, managing multi-million dollar budgets. This role involves hands-on execution across various ad platforms and ensuring alignment between digital and physical sales channels.
About The Vitamin Shoppe
Since 1977, The Vitamin Shoppe® has been dedicated to helping you become your best self, however you define it. We’ve got vitamins, naturally—but we’re so much more!
At VitaminShoppe.com, our VShoppe app, and in over 780 stores across the country, you’ll find a huge assortment of high-quality, cutting-edge supplements, proteins, healthy weight support, aromatherapy, herbs, superfoods, natural beauty products, and more. We’re always exploring fresh ways to bring you the latest trends, healthy living solutions, and trusted expertise, and our in-store Health Enthusiasts® and virtual nutritionists offer a wealth of knowledge.
We'll not only guide you on the road to your best self, but help you fuel up for the journey.
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Frequently Asked Questions
What does The Vitamin Shoppe pay for a Sr. Manager, Paid Digital Media?
The Vitamin Shoppe offers a competitive compensation package for the Sr. Manager, Paid Digital Media role. The salary range is USD 115k - 130k per year. Apply through Clera to learn more about the full compensation details.
What does a Sr. Manager, Paid Digital Media do at The Vitamin Shoppe?
As a Sr. Manager, Paid Digital Media at The Vitamin Shoppe, you will: the Senior Manager, Paid Media will be responsible for the strategy, execution, and optimization of digital media spend, managing multi-million dollar budgets. This role involves hands-on execution across various ad platforms and ensuring alignment between digital and physical sales channels..
Is the Sr. Manager, Paid Digital Media position at The Vitamin Shoppe remote?
The Sr. Manager, Paid Digital Media position at The Vitamin Shoppe is based in Secaucus, New Jersey, United States. Contact the company through Clera for specific work arrangement details.
How do I apply for the Sr. Manager, Paid Digital Media position at The Vitamin Shoppe?
You can apply for the Sr. Manager, Paid Digital Media position at The Vitamin Shoppedirectly through Clera. Click the "Apply Now" button above to start your application. Clera's AI-powered platform will help match your profile with this opportunity and guide you through the application process.