ABOUT ICE CREAM: Life Tastes Better With Ice Cream

The Magnum Ice Cream Company is redefining indulgence in the FMCG landscape—bringing iconic ice cream experiences to consumers across Thailand. We operate with the agility of a startup and the strength of a global brand. Our ambition is bold: to become the most loved ice cream brand in every neighborhood, every cabinet, and every moment of indulgence.

We take pride in our culture — one that values innovation, speed, and ownership. It’s a place where bold ideas are welcomed, and every action is driven by a desire to make a meaningful impact.

JOB PURPOSE:

As Senior Brand Manager, you’ll lead bold campaigns, drive innovation and make Walls the most loved ice cream brand in every neighborhood. You’ll own the full marketing mix, guide creative and media agencies, and collaborate with cross functional teams to deliver impactful activations.

From brand strategy and consumer insights to day-to-day operations and Sales & Operations Planning, you’ll ensure growth, profitability, and unforgettable consumer experiences. If you’re a strategic thinker with a creative edge, ready to thrive in a fast-paced, innovation-driven culture, this is your chance to lead the way in shaping indulgence.

KEY RESPONSIBILITIES:

• Lead overall Brand Campaigns, guide external media and creative agencies in creating new campaigns for local activations, and deployment mixes – ranging from purpose communications, traditional activations

• Lead internal cross-functional team in the operations supporting the launches of projects and activations

• Brand Custodian: Managing the local marketing mix (Proposition, Product, Pack, Price, Place and Promotions)

• Executions Lead for brand campaigns and innovations to drive business growth

• Frontliner for Day-to-Day Brand Operations:Sales and Operations Planning (S&OP) Processes from activity and demand planning to sales monitoring and analysis

• Brand Health, Consumer and Retail Data Analysis

• Delivering Business Results – topline and bottom line: manage A&P and demonstrate understanding on innovation business case to deliver profitable and sustainable model

QUALIFICATIONS:

KEY COMPETENCIES & SKILLS

• Strong project management and problem-solving skills

• Highly creative and drive new initiatives • Strong collaboration and communication skills

• Experience in leading an internal cross functional task force and working with external agencies

• Experience in managing relationships with a variety of stakeholders - both internal and external partners

• Demonstrate good understanding of numbers and data with strong analytical skill

• Good command of English and Thai

RELEVANT EXPERIENCE

• Minimum 4-5 years experience in marketing and brand building ideally within FMCG food/ice cream

• Experience in innovation development and project management

• Experience in end-to-end marketing mix development

• Managing agencies and external partners with measurable commercial results

#TMICC

ABOUT THE MAGNUM ICE CREAM COMPANY:

With 19.000 expert ice cream colleagues and iconic brands like Wall’s, Cornetto and Ben & Jerry’s, loved in 76 countries, we are the world’s largest Ice Cream company leading the industry We have been taking pleasure seriously for more than 100 years, serving happiness with every lick or scoop of ice cream for generations.

The Magnum Ice Cream Company (formerly part of Unilever) is all about growth. Growing our business. Growing our customers’ businesses. Growing our people’s careers. Growth begins with empowerment. So we free our people to be innovative, responsible entrepreneurs, driven and equipped to give our consumers more amazing products and unforgettable moments – and having fun doing it. Here’s what defines success in our organization :

· We are all about growth

· We operate with speed and simplicity

· We win together with fun

· We boldly innovate to disrupt our industry

· We care and challenge

· We are experts in the Ice Cream Category

ADDITIONAL INFORMATION

The Magnum Ice Cream Company embraces diversity and encourages applicants from all walks of life. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.

For the recruitment of this position, we would like to emphasize that local conditions apply to the position

ARE YOU EXCITED TO CRAFT THE ICE CREAM FUTURE?

Please apply online and do not forget to upload your CV. Your application will be reviewed against the requirements, and we will be in touch shortly after the closing date, with an update on the status of your application.

Disclaimer 

Equal Opportunity Employer: The Magnum Ice Cream Company is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability.

The Magnum Ice Cream Company is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At The Magnum Ice Cream Company we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.