CMI Le

ad Benelux (Netherlands & Belgium)

Location: Amsterdam, Netherlands (role requires Netherlands-based candidate; hybrid per local policy)

Reporting to: CMI Director, EUANZ

Level: Assistant Manager (individual contributor, high stakeholder exposure)

We are looking for someone to lead the Consumer & Marketing Insights agenda for Netherlands and Belgium, acting as the insights business partner to the country marketing teams and key functions (CSP/Category, Finance, Sales/Customer teams, etc.). You will ensure the organization has a clear, fact-based “version of the truth” on market and brand performance, and you will translate consumer understanding into actions across brand strategy, communication, innovation, and go-to-market decisions. You will be working closely with the EU ANZ CMI head and the broader CMI team In the region on aligning to key priorities, your development plan and scaling regional solutions to your local markets

Key responsibilities

1) Country insights leadership & business partnering (NL/BE)

• Be the day-to-day strategic insights partner for NL/BE marketing teams: shape learning agendas, challenge assumptions, and convert insights into clear decisions and actions. 

• Build strong interfaces with CSP/Category, Finance, Sales/Customer Development, Media/Comms, and other functions to embed consumer and market understanding into planning cycles.

2) Performance tracking, dashboards & “one version of truth”

• Own routine performance reporting for NL/BE: category, channel, brand KPIs, competitive context, and key narratives for leadership forums. 

• Lead and evolve continuous measurement such as brand health/brand equity tracking (definitions, governance, consistency, and insight integration into plans).

3) Syndicated analytics (Retail audit & panels)

• Use NielsenIQ Retail Audit (and relevant panel sources) to diagnose performance drivers (distribution, promo, price, assortment, etc.) and identify growth opportunities by country/retailer/channel. 

• Triangulate insights across sources (retail audit, household/consumer panels, internal sales data, brand tracking) into simple stories and recommendations. 

4) Ad-hoc research (quant + qual)

• Design and lead end-to-end ad-hoc research programs (e.g., concept/product testing, pack testing, ad/creative testing, U&A, segmentation inputs, consumer connectivity work), ensuring methodological rigor and speed. 

• Manage external research partners: brief writing, supplier selection, fieldwork oversight, synthesis, and “so-what / now-what” delivery.

5) EUANZ CMI ways-of-working & capability

• Participate in the broader EUANZ CMI community, sharing learnings across markets and contributing to capability building (templates, playbooks, best practices). 

• Over time, expand scope (e.g., additional categories, cross-market projects, advanced analytics, or capability ownership) aligned to development pathways. 

Key stakeholders & interfaces

• Country Marketing (NL & BE) – brand strategy, campaigns, comms evaluation

• CSP / Category / Commercial – category growth drivers, channel/retailer insights

• Finance – performance triangulation, business cases, forecasting inputs

• Sales/Customer teams & eCommerce – assortment, activation, in-store/online drivers

• External partners – NielsenIQ and research agencies (quant/qual) 

Tools & data (typical)

• NielsenIQ Retail Audit (mandatory), consumer/household panels, brand health tracking

• Survey platforms / ad test tools (as applicable), PowerPoint storytelling, Excel; bonus: Power BI/Tableau familiarity 

Experience & qualifications

• 3–5 years in Consumer/Market/Marketing Insights (agency or client-side), ideally FMCG.

• Hands-on experience with Netherlands and/or Belgium insights landscape strongly preferred.

• Demonstrated experience across syndicated data + primary research (quant and qual), and the ability to turn analysis into actions with cross-functional teams. 

• Bachelor’s degree (or equivalent).

Skills & attributes

• Strong data-to-storytelling capability: simplify complexity into an executive-ready narrative and recommendation. 

• Stakeholder management: confident partner to marketing and multifunctional teams; comfortable challenging constructively. 

• High learning agility, bias to action, and ability to operate with pace and rigor.

Language & work authorization

• English required; Dutch fluency preferred (especially for local stakeholder and vendor work).

• Candidate should be based in the Netherlands. Local Condition apply.

What success looks like (first 6–12 months)

• A clear NL/BE insights “operating rhythm” is in place (tracking, business questions intake, and stakeholder cadences).

• Leadership teams have sharper clarity on performance drivers and growth bets (rooted in audit/panels/tracking).

• Faster, higher-quality ad-hoc research that improves decision making on innovation and communication.

• Complete integration with the BU (EUANZ) CMI on key issues for the BNX business and the action plan addressing the same

#TMICC

ABOUT THE MAGNUM ICE CREAM COMPANY:

With 19.000 expert ice cream colleagues and iconic brands like Wall’s, Cornetto and Ben & Jerry’s, loved in 76 countries, we are the world’s largest Ice Cream company leading the industry We have been taking pleasure seriously for more than 100 years, serving happiness with every lick or scoop of ice cream for generations.

The Magnum Ice Cream Company (formerly part of Unilever) is all about growth. Growing our business. Growing our customers’ businesses. Growing our people’s careers. Growth begins with empowerment. So we free our people to be innovative, responsible entrepreneurs, driven and equipped to give our consumers more amazing products and unforgettable moments – and having fun doing it. Here’s what defines success in our organization :

· We are all about growth

· We operate with speed and simplicity

· We win together with fun

· We boldly innovate to disrupt our industry

· We care and challenge

· We are experts in the Ice Cream Category

ARE YOU EXCITED TO CRAFT THE ICE CREAM FUTURE?

Please apply online and do not forget to upload your CV. Your application will be reviewed against the requirements, and we will be in touch shortly after the closing date, with an update on the status of your application.